“ Brand: Sainsbury's „
Instant coffee is one of my guilty pleasures and I think I'm quite addicted to be honest! I have a big mug of it each morning and I find that it really wakes me up and makes me feel nice and warm and cosey. Despite many attempts to wean myself off it I always end up giving in to temptation. My favourite brand is Kenco but I am always open to trying new brands as long as I like the sound of it and it isn't dirt cheap - I can't stand really, really cheap coffee!
Sainsbury's gold roast coffee is one that I picked up a few months ago. I liked the look of it as the packaging is quite expensive looking and it sounded nice too. At £2.45 per 100 gram jar it isn't dirt cheap but it's still very affordable. It's more than a pound less than the brand that I usually buy which I must admit was the main reason that I decided to try it as I like saving a bit of money here and there!
The coffee is only available from Sainsbury's and it can be purchased in store or via their grocery website. There are 200 gram and 100 gram jars available and I bought the 100 gram jar seeing as i wasn't sure if I'd like it or not. The coffee comes in a very neatly shaped jar which is slightly rounded and made of a strong, transparent glass. The brown coffee granules can easily be seen through the jar and there is a black label wrapped around the middle. The label has a photograph of some coffee beans and the brand and product name are written clearly on the front.
The coffee jar is sealed with a plastic lid and once this is unscrewed there's a piece of foil that needs removing. The foil just shows that the coffee has been kept as fresh as possible. The coffee granules aren't as chunky as I had hoped and they're more a cross between granules and powder. Making the coffee is simple enough and I just make it how I make my usual brand of coffee. I usually have around 3-4 teaspoons of this as I like my coffee strong and I find that this is the perfect amount for me.
The coffee is freeze dried and it doesn't smell as strong in the jar as my Kenco coffee does. Once it's been stirred into hot water though it becomes more fragrant and it has the usual fresh, warm coffee smell. The smell isn't too strong and it's very average. It doesn't have any edge to the scent like some coffee's do. The granules dissolve into the water well and they don't leave the water lumpy or anything.
The taste is described by Sainsbury's as rich and smooth. Although it does taste rich, it's not as rich as my usual brand and it has a very bitter edge to it which I personally do not like. The taste is very average for an instant coffee and although it is nice enough I don't think that it's as nice as the slightly more expensive brand that I am used to as it has the bitter edge. I usually drink my coffee with just a bit of soy milk but I found that I needed to add a little brown sugar to this to make it taste nicer. It doesn't taste cheap but it doesn't have a distinctive or luxurious taste either.
Overall this is quite a nice coffee but it is a bit too bitter for me. It isn't anything special and I would rather pay a little more for a nicer tasting brand of coffee. It is an okay average coffee though and pretty good value for money.
I sometimes wonder whether supermarkets are pulling the wool over our eyes with their various different brands of products. Take this coffee for example. It's a store own brand (but not the lowest bog standard) that is virtually identical in every way to the equivalent from its closest rival, Tesco. Sainsbury's and Tesco for me are quite similar in many ways, but when you get their store brand goods I find the similarity does get closer, so I wonder whether we're actually buying the same thing but from a different building.
The lure of gold blend coffee for me is the smoothness you get from drinking it whether you have milk or sugar or both or neither. It's not the nicest coffee when plain and black, but ti does the job and is very affordable. Too many times I've had a black coffee and it's just been too strong for me, but this brand, like the Tesco equivalent, is consistent in all ways and reliable in terms of quality.
It's good, and I like it, and I think this is where the quality debate stops really. I don't expect top world class freshly ground beautiful beans that fill my kitchen with a dazzling array of taste bud ticklers. I just want a decent tasting coffee that relaxes me and wakes me up when I need it to.
The coffee comes in a solid jar with a screw top lid and a foil film that peels off easily enough. The granules inside are of standard size for instant coffee, and it's easy to either dip a spoon in or shake to 'pour' enough into your mug. I always wait a good few seconds to let the boiling water cool down just that little bit before adding it in so the granules don't get burnt - this is often why people experience a bitter taste in instant coffee, putting it down to the brand when it's actually that the water was just that bit too hot.
Once the coffee has been made, you don't really get much of a film - it's black liquid and pretty much stays like it. Adding the milk gives a small film on top indicating the coffee coming through - this is quite nice and the smell is always refreshing for me. I must admit, I don't get this much as we have a Tesco store much closer to us than the Sainsbury's one, but every now and then we like to vary it up and so I'll get what I usually get in Tesco but in Sainsbury's instead. This is just one of the many products which are very similar between the two stores, leading on to my conspiracy theory that we're actually buying the same product, just in a different jar. In fact, until recently, even the jars were the same size and shape, the difference being the text on the front.
The caffeine content is good as well, and you feel it come along a good few minutes after drinking. I think this is a good product, and at around the £1.70 mark or so for a jar, it represents decent value as well. Recommended.
Ok so its not starbucks, but who can afford starbucks twice a day during our recession!!
In a bid to save money I have tried to start buying own brand products- hence I came across this coffe in Sainsburys and bought it instead of a move expensive brand in an attempt to stick to my weekly budget!
This is freeze dried instant coffee. The beans used for making the coffee include arabicas from Central and South America. Sainburys describe this coffee as being rich and smooth. The granules come in a well presented glass jar with a Gold trim
How to Use
This is an instant coffee - simply add boiling coffee and stir onto the coffee granules dissolve. (Add milk and sugar if you like - I do!). This product dissolves easily and with a quick stir you have a consistent looking cup of coffee in an instant!
The big question - how does it taste? Somewhere between not bad and ok! The coffee is smooth and is of a medium strongness. There is a very very slight bitterness to it (which I find is the case with most cheaper coffees.) but this is easily covered up with a bit of sugar.From the taste you do know this is instant coffee but on balance its not bad. Put it this way I drank all the coffee in my first jar and bought another one - it does the job (albeit if money was no object I wouldnt be buying it!)Oh and one teaspoon of coffee granules is enough to make a decent strength cup of coffee.
The Caffeine Boost
Ok so part of me is drinking coffee for the taste but mostly its for the caffeine! This does give a nice caffeine boost and gives me a morning and afternoon pick me up.
This currently retails at £1.70 in Sainsburys for 100ml and £2.45 for 200 ml.
I am a caffeine addict and while I prefer that my coffee, tea or Coca-Cola fixes are better quality and have a lot better flavour, sometimes Sainsbury Local customers do not get much of a choice.
In its favour, this glass jar contains and delivers a caffeine and coffee fix at a very cheap price. It is £1.85 at the Central London Sainsbury's Local over the road and is even cheaper at the big supermarket on the Cromwell Road.
But in this case, you do get what you pay for. It is coffee, but it is not a Gold Blend or competition even for Sainsbury's own premium instant roasts, let alone those of the specialist coffee companies. The taste is almost as toasty as it is coffee-y, which means it does go well with toast for those quick breakfasts before dashing off to work moments. Its is also drinkable, unlike some Value brands my taste buds have yet to forgive me for.
The coffee is in granules, like its namesake, and does not turn to powder in the jar or mug, but it is a cheap coffee and tastes like it.
But sometimes cheap is what you need and sometimes it is all that is on the shelf. And it does deliver that essential coffee/caffeine fix to the desperate.
And at least you can recycle the glass jar the coffee comes in.
I love my coffee but I'm not a coffee drinker who dislikes instant. I use a cafetiere very often but don't believe that there is anything wrong with instant! It's convenient, easy, and provides a quick caffeine fix.
My usual choice of instant coffee is either Gold Blend or Carte Noire, but to save money I tried this Gold Roast instant coffee from Sainsbury's. Both the name and packaging seems to aim to imitate Gold Blend, and I guess it worked, because I bought it, believing it would be pretty much the same.
The coffee granules come in a rounded glass jar. It's available in 100g and 200g jars. The plastic lid is gold coloured and the label is brown and gold, with a photo of some coffee beans. The word 'GOLD' is emblazoned across the front.
Upon removing the lid, the top of the jar is covered with a gold foil lid. A simple pleasure is sticking your spoon right into the middle of it to hear it rip as you get to the coffee beneath. There's a slight coffee smell when you take the foil off, but it isn't as aromatic as the smell Gold Blend releases.
Needless to say you pour hot water onto this to dissolve the granules. They dissolve easily and when milk is added, the coffee is a very dark brown.
The label says this coffee is number '3' ie. medium strength, and indeed it isn't mild like Mellow Birds'; nor is it rocket fuel. However, despite using one heaped teaspoon in my mug, I could definitely taste hot water rather than rich coffee. I also found it a bit 'rough' and not at all smooth like the label claimed. Drinking a mug of Gold Blend afterwards really emphasised that this coffee is not smooth.
I generally take coffee with no sugar but I found with this that I needed a little honey or sugar to sweeten it. It made it more palatable. Without a touch of sweetness, I found that I grimaced a little when drinking it - the kind of coffee you sip and then make a face at!
While, in my view, any coffee is good coffee, I found this a tad too bitter, with an almost burnt kind of taste.
This costs £1.84 for the 100g jar, and £3.05 for the 200g jar. To compare, Gold Blend costs £3.28 for 100g and £5.99 for 200g.
I don't think I would buy this again. While cheap, I think it's worth spending a little extra on a bigger name brand. In this case I got what I paid for.