I sometimes wonder whether supermarkets are pulling the wool over our eyes with their various different brands of products. Take this coffee for example. It's a store own brand (but not the lowest bog standard) that is virtually identical in every way to the equivalent from its closest rival, Tesco. Sainsbury's and Tesco for me are quite similar in many ways, but when you get their store brand goods I find the similarity does get closer, so I wonder whether we're actually buying the same thing but from a different building. The lure of gold blend coffee for me is the smoothness you get from drinking it whether you have milk or sugar or both or neither. It's ...  Read the complete review

I love my coffee but I'm not a coffee drinker who dislikes instant. I use a cafetiere very often but don't believe that there is anything wrong with instant! It's convenient, easy, and provides a quick caffeine fix. My usual choice of instant coffee is either Gold Blend or Carte Noire, but to save money I tried this Gold Roast instant coffee from Sainsbury's. Both the name and packaging seems to aim to imitate Gold Blend, and I guess it worked, because I bought it, believing it would be pretty much the same. The coffee granules come in a rounded glass jar. It's available in 100g and 200g jars. The plastic lid is gold coloured and the label is brown ...  Read the complete review

Instant coffee is one of my guilty pleasures and I think I'm quite addicted to be honest! I have a big mug of it each morning and I find that it really wakes me up and makes me feel nice and warm and cosey. Despite many attempts to wean myself off it I always end up giving in to temptation. My favourite brand is Kenco but I am always open to trying new brands as long as I like the sound of it and it isn't dirt cheap - I can't stand really, really cheap coffee! Sainsbury's gold roast coffee is one that I picked up a few months ago. I liked the look of it as the packaging is quite expensive looking and it sounded nice too. At £2.45 per 100 gram jar it isn't ...  Read the complete review

Ok so its not starbucks, but who can afford starbucks twice a day during our recession!! In a bid to save money I have tried to start buying own brand products- hence I came across this coffe in Sainsburys and bought it instead of a move expensive brand in an attempt to stick to my weekly budget! The Product This is freeze dried instant coffee. The beans used for making the coffee include arabicas from Central and South America. Sainburys describe this coffee as being rich and smooth. The granules come in a well presented glass jar with a Gold trim How to Use This is an instant coffee - simply add boiling coffee and stir onto ...  Read the complete review

I am a caffeine addict and while I prefer that my coffee, tea or Coca-Cola fixes are better quality and have a lot better flavour, sometimes Sainsbury Local customers do not get much of a choice. In its favour, this glass jar contains and delivers a caffeine and coffee fix at a very cheap price. It is £1.85 at the Central London Sainsbury's Local over the road and is even cheaper at the big supermarket on the Cromwell Road. But in this case, you do get what you pay for. It is coffee, but it is not a Gold Blend or competition even for Sainsbury's own premium instant roasts, let alone those of the specialist coffee companies. The taste is almost as ...  Read the complete review