Product Type: Sainsbury's Coffee
Newest Review: ... brand that I usually buy which I must admit was the main reason that I decided to try it as I like saving a bit of money here and there!... more
Are you sure this isn't the exact same one as in Tesco?
Sainsbury's Gold Roast Instant Coffee
Member Name: pmcds
Sainsbury's Gold Roast Instant Coffee
Advantages: Tastes nice, smells nice, good value
Disadvantages: Nothing really
I sometimes wonder whether supermarkets are pulling the wool over our eyes with their various different brands of products. Take this coffee for example. It's a store own brand (but not the lowest bog standard) that is virtually identical in every way to the equivalent from its closest rival, Tesco. Sainsbury's and Tesco for me are quite similar in many ways, but when you get their store brand goods I find the similarity does get closer, so I wonder whether we're actually buying the same thing but from a different building.
The lure of gold blend coffee for me is the smoothness you get from drinking it whether you have milk or sugar or both or neither. It's not the nicest coffee when plain and black, but ti does the job and is very affordable. Too many times I've had a black coffee and it's just been too strong for me, but this brand, like the Tesco equivalent, is consistent in all ways and reliable in terms of quality.
It's good, and I like it, and I think this is where the quality debate stops really. I don't expect top world class freshly ground beautiful beans that fill my kitchen with a dazzling array of taste bud ticklers. I just want a decent tasting coffee that relaxes me and wakes me up when I need it to.
The coffee comes in a solid jar with a screw top lid and a foil film that peels off easily enough. The granules inside are of standard size for instant coffee, and it's easy to either dip a spoon in or shake to 'pour' enough into your mug. I always wait a good few seconds to let the boiling water cool down just that little bit before adding it in so the granules don't get burnt - this is often why people experience a bitter taste in instant coffee, putting it down to the brand when it's actually that the water was just that bit too hot.
Once the coffee has been made, you don't really get much of a film - it's black liquid and pretty much stays like it. Adding the milk gives a small film on top indicating the coffee coming through - this is quite nice and the smell is always refreshing for me. I must admit, I don't get this much as we have a Tesco store much closer to us than the Sainsbury's one, but every now and then we like to vary it up and so I'll get what I usually get in Tesco but in Sainsbury's instead. This is just one of the many products which are very similar between the two stores, leading on to my conspiracy theory that we're actually buying the same product, just in a different jar. In fact, until recently, even the jars were the same size and shape, the difference being the text on the front.
The caffeine content is good as well, and you feel it come along a good few minutes after drinking. I think this is a good product, and at around the £1.70 mark or so for a jar, it represents decent value as well. Recommended.
Summary: Good store brand gold blend coffee, suspiciously similar to Tesco's version...
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