Product Type: Sainsbury's Coffee
Newest Review: ... brand that I usually buy which I must admit was the main reason that I decided to try it as I like saving a bit of money here and there!... more
Sainsbury's Gold Instant Coffee
Sainsbury's Gold Roast Instant Coffee
Author Name: daisylee3
Sainsbury's Gold Roast Instant Coffee
Date: 06/11/12, updated on 06/11/12 (111 review reads)
Advantages: Cheap, smells nice, easy to make, taste is okay
Disadvantages: A bit too bitter for me
Instant coffee is one of my guilty pleasures and I think I'm quite addicted to be honest! I have a big mug of it each morning and I find that it really wakes me up and makes me feel nice and warm and cosey. Despite many attempts to wean myself off it I always end up giving in to temptation. My favourite brand is Kenco but I am always open to trying new brands as long as I like the sound of it and it isn't dirt cheap - I can't stand really, really cheap coffee!
Sainsbury's gold roast coffee is one that I picked up a few months ago. I liked the look of it as the packaging is quite expensive looking and it sounded nice too. At £2.45 per 100 gram jar it isn't dirt cheap but it's still very affordable. It's more than a pound less than the brand that I usually buy which I must admit was the main reason that I decided to try it as I like saving a bit of money here and there!
The coffee is only available from Sainsbury's and it can be purchased in store or via their grocery website. There are 200 gram and 100 gram jars available and I bought the 100 gram jar seeing as i wasn't sure if I'd like it or not. The coffee comes in a very neatly shaped jar which is slightly rounded and made of a strong, transparent glass. The brown coffee granules can easily be seen through the jar and there is a black label wrapped around the middle. The label has a photograph of some coffee beans and the brand and product name are written clearly on the front.
The coffee jar is sealed with a plastic lid and once this is unscrewed there's a piece of foil that needs removing. The foil just shows that the coffee has been kept as fresh as possible. The coffee granules aren't as chunky as I had hoped and they're more a cross between granules and powder. Making the coffee is simple enough and I just make it how I make my usual brand of coffee. I usually have around 3-4 teaspoons of this as I like my coffee strong and I find that this is the perfect amount for me.
The coffee is freeze dried and it doesn't smell as strong in the jar as my Kenco coffee does. Once it's been stirred into hot water though it becomes more fragrant and it has the usual fresh, warm coffee smell. The smell isn't too strong and it's very average. It doesn't have any edge to the scent like some coffee's do. The granules dissolve into the water well and they don't leave the water lumpy or anything.
The taste is described by Sainsbury's as rich and smooth. Although it does taste rich, it's not as rich as my usual brand and it has a very bitter edge to it which I personally do not like. The taste is very average for an instant coffee and although it is nice enough I don't think that it's as nice as the slightly more expensive brand that I am used to as it has the bitter edge. I usually drink my coffee with just a bit of soy milk but I found that I needed to add a little brown sugar to this to make it taste nicer. It doesn't taste cheap but it doesn't have a distinctive or luxurious taste either.
Overall this is quite a nice coffee but it is a bit too bitter for me. It isn't anything special and I would rather pay a little more for a nicer tasting brand of coffee. It is an okay average coffee though and pretty good value for money.
Summary: 4/5 stars