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Starbucks VIA ready brew Italian roast.
The hunt for decent coffee!
In my quest to find a decent coffee I came across this little packet in the supermarket. It is a small brown packet with a picture of a green cup with a white lid the Starbucks logo and a red motor scooter on the front of the cup. Contained within the packet are 7 single serve sachets containing 100% Arabica instant and micro-ground coffee. On the back of the packet there are instructions of how to make up the coffee. On the back of the packet a use by date of 17th march 2014 suggests it is best before that date. The sachet is of a plastic out foil type container measuring about 3 inches in length with the words Starbucks VIA ready brew and Italian Roast Dark printed on it.
An idiots guide to making a cup of instant coffee.
1. Boil enough water to fill a coffee mug.
2. Tear open sachet of coffee and pour into mug.
3. Pour boiled water into mug.
4. Add sugar & milk if required and stir.
Simple or what?
The smell of the coffee smells just like percolated coffee and there is the unmistakeable smell of coffee. It depends which way the wind is blowing as to whether I add milk or not but this one is very pleasant to drink black or white. I actually preferred it black as I felt it gave you more of a hit. There is a noticeable sweetness to this coffee it is reasonably strong tasting and not bitter at all in fact I found it quite pleasant. It is still not up to the standard that I am searching for but on the whole compared to other coffees I have tried it is fairly good and one that I could recommend. I know some people limit the amount of coffee they drink so this is quite a handy packet containing just seven packages. There is little or no residue left in the bottom of the cup once you have drunk it.
Would I Buy it again?
I probably would buy this again especially if you want to take it to work or something like that because essentially all you need to add is hot water. It is quite conveniently packaged which means you could keep a sachet in your wallet or certainly in your work bag or ladies handbag as it does not take up much room. It would be so handy to take on holiday with you however it comes at a price which could be due to it being a Starbucks branded drink. A whopping £3.29 which works out at 47p a sachet. I am still not convinced this is the coffee for me although this is actually one of the better coffees available off the shelf. The search continues!!!!!!!!
Starbucks VIA coffee is probably the nicest instant coffee that you can buy. Well at least in my opinion. I would actually be happy enough to drink it all the time as it tastes so good and is almost as nice as making fresh coffee which for an instant brand is pretty good as normally they can't come near to the taste and richness of good fresh filter coffee.
I am a bit of a coffee addict and I have found that making a cup of coffee using VIA instant coffee not only satisfies my caffeine craving but it also is an enjoyable experience thanks to the richness of the blend and the aroma that the coffee gives off.
VIA coffee is available in a few different blends including Italian Roast, Columbian and Decaf. My personal favourite is the Italian Roast as this is the one that I think has the richest taste to it and it is also the strongest which for me is what I want. For people who want a more mild coffee they also sell a Veranda blend which they claim is a more mellow and lighter blend of coffee.
VIA coffee comes packaged in individual sachets which Starbucks claim keeps the coffee fresher for longer so that unlike a jar of instant coffee the quality won't deteriorate as soon as the lid has been removed and air gets into the coffee inside.
Although it comes in sachets don't let this fact confuse you with those sachets of Nescafe that you get in hotels and B&B's as this is a totally different experience and quality to them. They are fine for a quick cup of coffee but they don't come anywhere near the quality of these sachets.
As soon as you pour the water over one of these sachets the aroma is the first thing that you will notice and it is a rich and heady smell and I would be hard pressed to notice the difference between this and fresh ground coffee. The colour of the coffee is a lovely dark colour and it looks rich and tasty unlike some other instant coffees which can look a bit weedy and weak looking.
The taste especially with the Italian blend is lovely and strong and I find that they have put just the right amount of coffee in a sachet to fill a mug unlike with the Nescafe sachets where I always have to use two as one is just too weak and insubstantial. The coffee has no horrible bitter aftertaste and it really does taste smooth and silky and there is no doubting at least to my taste buds that this is a quality instant coffee.
So as you can probably tell I am a big fan of this coffee. I genuinely would use this as my main coffee if not for one pretty major problem with it and that is the price. VIA coffee is ridiculously expensive for what it is. You can buy a pack in Starbucks stores which contains 12 sachets and costs £4.95. I just think this is a ridiculous price to be asking for 12 sachets of instant coffee and it is one that I am not willing to pay on a regular basis for instant coffee. Perhaps if this had been for a jar of coffee I might have been more inclined to pay it but not for so few sachets.
I now only buy this as a treat and usually if I know I am going to be staying at a hotel or B&B. I also bought some to take camping with me on a recent camping trip as it was a little bit of luxury in the morning compared to the cheap instant coffee my friends took.
I do buy this and I do think it is fantastic coffee especially as it is an instant variety but I really do think that it is too expensive for what it is. I know that you have to pay for quality but I also do think that Starbucks is trading on their name a lot too and charging more as they know that consumers will pay extra to buy something with the Starbucks branding on it.
I work in a restaurant so I can pretty much have coffee any time I want and that would be great if the coffee there actually tasted decent but I can only compare it to sewer water and the fact that we actually serve the stuff like its going out of style made me realize that either people have no sense of taste or they just have no idea what a good cup of Joe should taste like. I figure it's the later as we actually serve decent food and its taste is quite a different experience from the coffee.
As the coffee at my job is horrible I have been trying different types of coffee and trying to find some thing that works with my job so that I can avoid their coffee as if it were plague ridden. I recently thought to give the Starbucks Via a go. I have tried other brands of instant coffee and was rather put off by them they either tasted funny or just did not taste good at all.
So with a rather closed mind I set out to explore the different types of Starbucks Via. The first one that I got was the Columbian flavored one and to be honest I was waiting for it to be horrible as most instant coffees are. They either have you feeling like you have drinking water filtered through garbage or sick to your stomach from the mass amounts of caffeine you get. Thank goodness for me this was neither of those.
As am one to not read the directions I mixed my first pouch with cold water as I was making an iced coffee. It did not dissolve right away and I was left with little blobs of coffee floating on the top of the water. I grabbed a spoon and gave it a quick swift stir and was pleased to see the blobs sink and dissolve. Disaster was averted I thought as I added my sugar and cream and then poured the mix over ice. As I have become an avid Starbucks connoisseur I know how a good iced coffee taste from them.
I held the cup up to my nose and took a big long sniff as most of the other instant brands I had tried had a faintly fake smell. I was very pleased to say the least that this did not have that fake smell. It actually had the smell of a freshly brewed strong coffee. It was a very delicious aroma and it really made my mouth water.
Now was to come the true test how would it taste. I learned a long time ago just because something smells good does not mean that it will taste well so expected the worse and was shocked to actually get the best. The flavor of the instant coffee was strong and bold it had a fresh brewed taste about it and the flavor was really spot on with a cup of fresh brewed coffee from Starbucks. I could not believe it tasted so good I went around for the next hour telling every one that would listen how good it really tasted. It tasted so good that before long I realized I had completely drained my cup and was in need of another one.
Having made the mistakes in the previous cup I figured I should read the directions and actually follow them and see how the second cup tasted and would it taste any better because I had followed the directions? So I got my hot water ready and poured it over the coffee granules and watched as they instantly dissolved no floating on the top in blobs this time around it seemed that the hot water was the sure fire way to go. I next added my sugar and my cream and then poured that mix over ice again. This time I took a quick sip and was even more surprised it seems that the hot water really had the coffee bloom it brought out all the flavors that you get when you drink a cup of fresh brewed I was really impressed with these little pouches as they really do taste just like the fresh brewed had I not known they were instant I never would have been able to tell.
I have also tried several other flavors of the Via and I have to say that they all taste great. They all have the bold flavors that Starbucks is known for with out the horrible taste of an instant coffee.
Would I recommend this to my friends and family you better believe it. They all love a good cup of Joe as much as me so when I find something this good I cant help but share.
I'm a huge fan of a good mug of coffee, not so much the buzz but the taste and flavour of coffee.
I like a coffee even when it doesn't contain any caffeine, but I do sometimes appreciate the stimulating effect that a nice strong coffee can have. My morning wouldn't be complete without it.
The Starbucks Via coffee is quite expensive and can be bought directly from Starbucks coffee shops or found in quite a few of the major supermarkets. I tend to get my fix from Tesco.
The taste is why I keep paying the expensive price tag. The coffee tastes like it would from a coffee shop and not like an instant coffee usually does. I like to take my coffee black, with the odd exception for a lovely soya extra hot hazelnut wet latte (I know a complete mouthful to order but oh so yummy), so I really can taste the difference between varieties of coffees.
At the moment I have both the Italian and Columbian roast Starbucks via sachets sitting in my cupboard over the kettle. And between the two I don't have a firm favourite.
Both have a very rich taste and a strong yummy coffee fragrance. Also the Starbucks via sachets make a nice dark mug of coffee, again resembling fresh coffee rather than instant. I don't have a favourite between the two but I would recommend trying the Columbian roast first it's probably the nicest of the two but only by a hairs breadth.
When you tip the sachet into a mug it does look different from what you might expect. It is really finely ground and dark. There also isn't as much of the coffee as you might expect but it does brew into a lovely strong taste.
I have tried some of the other brands that are bringing out a similar whole ground instant coffee and the Starbucks Via version is still my favourite.
At the moment 7 sachets are on offer in Tesco for £2 - a bargain. The 7 sachet packet is usually around £3.99.
Even despite the hefty price tag for a cup of instant coffee I still want to give Starbucks Via FIVE out of FIVE stars.
I highly recommended it, if you haven't tried Starbucks Via yet and you enjoy a nice cup of coffee I do suggest picking a packet up at some point I'm sure you won't be disappointed.
Before starting full time work, I was never a coffee drinker. Rarely a cup of tea graced my lips. However, since working full time in an office I have developed a coffee habit which has branched out to a worse habit - takeaway coffee.
Takeaway coffee is so expensive but so satisfying. I used to really wonder why people would want to stop for a coffee whilst shopping, now I can't resist the lure of coffee steaming from a cardboard cup. Perhaps a Vanilla latte...mmm...well I digress.
I received a present just before Christmas which consisted of a Starbucks mug, alongside a 12 sachet pack of Starbucks Via Ready Brew: Italian Roast, Extra bold variety. I have no idea how much the sachets cost as it was a present.
Each individual serving comes in a small packet with the Starbucks logo. The packet has a Vespa printed on the front, alluding to the Italian styling of the coffee.
To make up the instant coffee, its literally a case of pouring the sachet into the mug. You then add boiling water and milk as to how you like it, and sugar to taste.
Instantly I get the smell of Starbucks when I pour the hot water into the mug, taking me back into the coffee shop. The smell is of rich coffee and for a second you can forget you are drinking an instant, rather than coffee from the machine.
The colour is a velvety brown and in my opinion the coffee is very strong. I tend to use more sugar in this coffee than I normally would.
The great thing about this coffee is that it really does take away my longing to go for a takeaway coffee. If I really wanted to, I could take a flask with me on the train in the morning and I wouldn't be able to tell the difference between this and spending £3 on a morning coffee. In fact, if you invester in a milk frother, you could make perfectly acceptable lattes for a fraction of the price.
I've seen the Via sachets online in bulk buys from Amazon, and from what I gather, it probably works out cheaper than getting a coffee machine that takes the pods to make coffees for you at home.
Starbucks Via may take away the thrill of spending hours at the coffee shop, but its a perfectly acceptable alternative for a fraction of the cost
Firstly I'd like to say I was a barista at Starbucks but do not work for them anymore. I left on good terms and I will be unbiased in the review regarding this product.
== The Product ==
Starbucks VIA is instant coffee made by Starbucks, it uses 100% arabica beans that are ethically sourced, that does not mean they are Fairtrade certified instead but that they trade fairly with the coffee farms. Starbucks are however slowly bringing their coffee's to be Fairtrade certified so perhaps VIA will become a Fairtrade product in the future.
The VIA coffee's available are: Breakfast Blend, French Roast, Columbia, Italian Roast and Decaf Italian Roast (oh and Christmas Blend at Christmastime of course!)
If you splash out on a little tub of VIA (for a wallet exploding £6.99!) you'll get 24 servings inside the tub along with a small measuring spoon. Otherwise the VIA comes in small cardboard packets with 7 sachets (2.99), there is also a 3 sachet pack available but cannot find the price anywhere, I think they're around £1.50 however. =EDIT= I've also seen them in packets of 12 now! Think they're discontinuing some of the sizes as Tesco had a sale on packs of 7 I believe it was.
== My Review ==
I've been drinking Starbucks coffee now for around 5 years, I mostly drink the whole bean coffee's so I was very familiar with the roasts available in VIA as I'd been tasting them as whole bean.
The serving suggestion size is based on how many ml of water you need to use per sachet or per spoon (if you have a tub of the stuff) rather than how many cups you might actually get out of VIA. I find I need to use about 2 spoonfuls from the tub or (2 sachets) which makes the £6.99 seem a lot for just 12 cups of instant coffee. It is cheaper than drinking the coffee at a local Starbucks however but something somewhere still doesn't feel quite right about the price vs cups ratio.
So far I've tried French Roast, Columbia and Italian Roast in VIA. I've tried these roasts as whole bean coffee also and would say they don't compare very well.
There's a lack of flavour in the VIA coffees I've tried. The Italian Roast doesn't have that caramel sweetness you'd get from the real thing, instead it is just strong, slightly burnt and not very full bodied. The Columbia tastes bland and doesn't have the characteristic nutty flavour found in Latin American coffees. Given the choice I would go for the Bolder coffees (French Roast and Italian Roast) over the less Bold ones (Breakfast Blend and Columbia). Although the bolder coffees are stronger in taste they also have more flavour than the less bold types and IMO just taste better.
Now, although I have bashed the taste of the coffee's compared to using whole bean in a french press or using a filter I also see some positives with VIA.
I do not know for sure but I would think that VIA is the best instant coffee available for those who like a strong cup. It might not be up to par with whole bean but I doubt instant coffee ever will be. For those who don't have time in the morning to make a batch of fresh coffee VIA might be the perfect solution.
All in all, I am unsure if I would recommend this product to everyone. I wouldn't recommend it to those who don't want to spend a great deal of money on a cup of coffee. I wouldn't recommend it to those who are searching for a mind blowingly awesome cup of coffee. I would however recommend this only to those who don't mind the cost and don't want to buy a French Press (although I would urge you to!) or for those in a hurry and just don't have much time and want something an instant coffee that's tastier than Nescafé.
I was never a big fan of instant coffee, but that was before I tried Via by Starbucks. Starbucks really put together a great product to make their instant coffee taste just like their traditionally brewed coffee.
Starbucks via comes in a few different flavors and a couple of different package quantity options. I typically get the Italian roast since I like bolder blends, but got the Christmas blend this season and was also happy with that.
Starbucks via is very easy to use. All you do is boil a cup of water, open the packet of pre-measured coffee, dump it into the water, and stir. The via mixes in very well to the water, and does not leave any clumps or grinds.
Via is a great alternative to brewed coffee when you are camping, or somewhere a coffee maker is not available. While it is not as a good as brewed coffee, the ease of making a cup of coffee is worth it. I would suggest giving it a try!
When it comes to coffee its one of life little luxuries to me. I love Starbucks though have to admit I find them really expensive and something, sometimes I can't justify to my purse.
So you can imagine my total delight when I spotted instant coffees in packs of 3 calling themselves Colombia and having the Starbucks stamp on them costing a mere pound a packet in my local Tesco one evening! (They were on offer at the time by the way!). I scooped up a couple of packets of them and ran home quick smart I can tell you!
The Packaging of these is really very minimal. The sachets come in a folded over cardboard sleeve idea you simply pull open at the front and it is orange and brown in colour. On the front of it I am told that they are Starbucks Via Ready Brew (and the Starbucks emblem is shown), Colombia 'Medium' 100% Arabica Instant & Microground Coffee 'Made from 100% Natural Coffee' and I am told that there are 3 sachets in my pack and there is a photograph on the front of the sachets so you can see what you are buying and a picture of a take away coffee cup with ticks on it telling you that it is Colombia, that it is coffee and that you can have it anywhere! On the back of the card we are told a bit about the coffee and the ingredients used are listed, the best before date is clearly stamped on as is the weight of coffee in each packet (3 x 2.3g), we are shown diagrams of how to make it up and contact details for Starbucks are given. Inside of the pack there are of course 3 sachets which are foil with the same colour scheme going on as on the outer packaging and most of the same information is given on each.
A Bit About The Product According To The Information Given On The Packaging:
We believe Starbucks VIA Ready Brew tastes as good as a freshly brewed cup of Starbucks coffee. We naturally roast and microgrind the world's finest Arabica beans to create a blend of micro ground and instant coffee. Then we pack the coffee into single serve sachets so it stays fresh until you add water or milk. Now the full flavour and aroma of a perfect cup of coffee is within easy reach.
The Coffee And Me:
What you get in each foil pack is rather a lot of dark and highly fragrant coffee that's is quite fine. It looks powdery but smells really fresh and of course you use this as you would any coffee and add whatever you want to it whether that be hot milk or water
This is simply pure, ground coffee at its best. It's rich dark and rather strong in flavour though well rounded and not one bit harsh but velvety smooth. Its pungent when not made up and still is when added with water/milk smells a high quality coffee and it mixes well with liquid!
This is the perfect home made Starbucks coffee and I'm so impressed by it. Ok it makes a plain coffee and it isn't all singing and all dancing but you could buy this in store (the staff do make plain coffees after-all you know!) and this is simply another string to the companies bow and very impressive indeed in my humble opinion!
Nice one Starbucks....yet again!
I am the first to admit that I am a coffee snob, and would much rather have a good cup of tea than a bad cup of coffee, and I was under the impression that all instant coffee was bad coffee....I was wrong.
Unlike most instant coffees, Via is proper coffee but ground extremely finely. This means that when you pour (almost) boiling water onto it it brews immediately in the cup, and little residue is left.
We have always only drunk freshly ground coffee at home, brewed in a cafetiere, so to say I was sceptical about Via would be an understatement. But I was pleasantly surprised, Via is good! It doesn't have that slightly dishwater like taste that I associate with instant coffee. The flavour is deep and bold and really hits the spot.
Via is available in three varieties- Italian Roast, Colombian and Decaf. Italian Roast is the most intense, and has a definite smokiness about it. Colombian is lighter and less smoky, and decaf tastes similar to the Colombian in my opinion. In all honestly I would rather have a nice cup of freshly brewed Kenyan or Guatamalen coffee, but if I can't be bothered to get the cafetiere out just for me, or if I am out and about or on holiday then I find Via a perfectly good substitute and head and shoulders above any other instant coffee I have ever tried.
Starbucks instant coffee? Whatever next!
Proud to be one of the UK's most popular coffee houses, Starbucks have also boasted a range of fresh ground coffee in supermarkets for a few years now. But in March, Starbucks decided to unveil their latest adventure in the coffee market - Starbucks VIA, an instant coffee.
-- The Taste Test --
As they were running free taste tests, I decided to condescend to the level of this inferior coffee just so I could prove that I, unlike the majority of coffee-house customers with their Frappuccinos and Apple hardware, can tell the difference between freshly ground Arabica and freeze-dried hogwash.
The first mistake I made was that this coffee is not freeze-dried. It is 'microground', which according to the Starbucks website, "preserves all of the essential oils and flavour", and apparently has never been done by another company.
I would like to say that I was humbled by not being able to tell the difference between the filter coffee and the VIA, but thankfully I bluffed my way and guessed the right one. I didn't fail to notice however, that they made sure their filter coffee was particularly weak and slightly burnt on the day I did the taste test. But then I could just be a conspiracy theorist.
-- The Product --
Starbucks VIA comes in three varieties - Colombian, Italian Roast, and Italian Roast Decaf. The Italian Roast is stronger than the Colombian, but both taste surprisingly good for instant coffees. In fact, whilst I could still tell the difference between VIA and fresh coffee, I was so impressed by the superiority of this compared to other instant coffees I have tried (Nescafe, Douwe Egberts, Tesco's own brand), that I slyly grabbed a handful of samples on my way out the door. I even posted some of the sachets to various relatives who enjoy coffee.
-- The Taste --
Whilst the Colombian does not boast the strength of the Italian, the flavour is rich and full, slightly nutty and not at all bitter. This is a good all-day coffee.
The Italian Roast is for those of you who need coffee in order to get you up to normal functioning level. It is a good strength, like the instant version of an espresso if you are sparing with the amount of water you use. A deep flavour which is good for after dinner.
-- The Packaging and the Price --
Starbucks VIA comes only in sachets. This means that the contents stay fresher for longer, but it also increases the price and the packaging used, which some of you more environmentally-minded folks might baulk at. You can buy all three varieties in packs of 3 or 12. A 3-pack will set you back around £1.60 at the current price, and a 12 pack sells at around £4.45 currently. This is expensive for an instant coffee, but in my opinion is worth it, if you care about coffee and would like some instant to hand. The packaging is very stylish, as each 3-pack comes in its own brown fold up card case. Each 12-pack is comprised of four 3-packs.
The verdict: definitely worth a try, especially if you are sceptical about instant coffee!
Brand: Starbucks / Type: Instant Coffee