Product Type: Starbucks Coffee
Newest Review: ... out foil type container measuring about 3 inches in length with the words Starbucks VIA ready brew and Italian Roast Dark printed on ... more
Excellent instant coffee but scary price
Member Name: jipp05
Advantages: Tastes great for instant and is really good quality
Disadvantages: Ridiculously expensive for 12 sachets
Starbucks VIA coffee is probably the nicest instant coffee that you can buy. Well at least in my opinion. I would actually be happy enough to drink it all the time as it tastes so good and is almost as nice as making fresh coffee which for an instant brand is pretty good as normally they can't come near to the taste and richness of good fresh filter coffee.
I am a bit of a coffee addict and I have found that making a cup of coffee using VIA instant coffee not only satisfies my caffeine craving but it also is an enjoyable experience thanks to the richness of the blend and the aroma that the coffee gives off.
VIA coffee is available in a few different blends including Italian Roast, Columbian and Decaf. My personal favourite is the Italian Roast as this is the one that I think has the richest taste to it and it is also the strongest which for me is what I want. For people who want a more mild coffee they also sell a Veranda blend which they claim is a more mellow and lighter blend of coffee.
VIA coffee comes packaged in individual sachets which Starbucks claim keeps the coffee fresher for longer so that unlike a jar of instant coffee the quality won't deteriorate as soon as the lid has been removed and air gets into the coffee inside.
Although it comes in sachets don't let this fact confuse you with those sachets of Nescafe that you get in hotels and B&B's as this is a totally different experience and quality to them. They are fine for a quick cup of coffee but they don't come anywhere near the quality of these sachets.
As soon as you pour the water over one of these sachets the aroma is the first thing that you will notice and it is a rich and heady smell and I would be hard pressed to notice the difference between this and fresh ground coffee. The colour of the coffee is a lovely dark colour and it looks rich and tasty unlike some other instant coffees which can look a bit weedy and weak looking.
The taste especially with the Italian blend is lovely and strong and I find that they have put just the right amount of coffee in a sachet to fill a mug unlike with the Nescafe sachets where I always have to use two as one is just too weak and insubstantial. The coffee has no horrible bitter aftertaste and it really does taste smooth and silky and there is no doubting at least to my taste buds that this is a quality instant coffee.
So as you can probably tell I am a big fan of this coffee. I genuinely would use this as my main coffee if not for one pretty major problem with it and that is the price. VIA coffee is ridiculously expensive for what it is. You can buy a pack in Starbucks stores which contains 12 sachets and costs £4.95. I just think this is a ridiculous price to be asking for 12 sachets of instant coffee and it is one that I am not willing to pay on a regular basis for instant coffee. Perhaps if this had been for a jar of coffee I might have been more inclined to pay it but not for so few sachets.
I now only buy this as a treat and usually if I know I am going to be staying at a hotel or B&B. I also bought some to take camping with me on a recent camping trip as it was a little bit of luxury in the morning compared to the cheap instant coffee my friends took.
I do buy this and I do think it is fantastic coffee especially as it is an instant variety but I really do think that it is too expensive for what it is. I know that you have to pay for quality but I also do think that Starbucks is trading on their name a lot too and charging more as they know that consumers will pay extra to buy something with the Starbucks branding on it.
Summary: Lovely coffee but expensive
More reviews in the field of Coffee
- Gingerbread latte - pure, unadulterated, creamy, christmassy YUM!
- Rich, strong and smooth - just how I like my men!
- I want smooth and rich, just like my man.........ok smooth will do!
- Starbucks gingerbread heaven in a mug
- Douwe Egberts Pure Gold Coffee - Worth Getting Up For.
- Its all good!!!
- Clipper Organic Coffee - At Least I Gave It A Try.
- Coffee in a shot.
- Easy cappuccino
- Nescafé Cappuccino Double Choca Mocha
- Kenco Cappuccino
- Monbana Chocolatier Mix For Drink
- Chocolate Company Praliné Nougat Spoony Xs Milk
- Chocolate Company Milk Chocolate Dipping Spoon For Children Only
- Choc O Lait Choc O Lait Solostick Flow Pack Speculoos
- Choc O Lait Choc O Lait Solostick Flow Pack Caramel
- Nescafé Frappé
- Percol Fair Trade Colombian Coffee
- Starbucks Café Estima Blend