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Tesco Classic Rich Roast Instant Coffee

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6 Reviews

Brand: Tesco

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    6 Reviews
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      14.02.2014 12:31
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      OK for a quick coffee at work

      I like to drink coffee at work. I do however object to paying vending machine prices for poor coffee and refuse to pay the price of a jar for one cup on the high street.

      On that basis (and the fact that there is a Tesco nearby) I have taken to drinking Tesco Rich Roast.

      It is available in 100, 200 or 300 gram jar sizes, with the larger jar being by far the best value.

      So what about the coffee?

      On breaking the seal you get a pleasant and rich aroma, just right to get you in the mood for a coffee. Unlike other reviewers I find that I he resulting cup is (depending on the batch) somewhere between drinkable and actually quite nice. It is shame that you cannot guarantee which one you will get, but that is the same for many own brand products.

      I do find that it is not the strongest of coffees, if that is your taste you will need to use a more specialist brand.

      The coffee does however look and smell good and with milk added does not look insipid or weak. The granules fully dissolve and there is usually no residue

      Recommendations

      This is usually an average cup of coffee - nothing outstanding but perfectly adequate to distract you from work. It is not what I would choose to drink at home, but for the work place reasonable enough. It is good value and I will continue to use.

      Rating

      A middle of the road 3 stars

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        28.10.2012 22:35
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        Not bad for an own brand instant

        Coffee for me is a must especially first thing in the morning, at the weekends I often do filter coffee but during the week its plain old instant, recently we've been using Tesco Classic Rich Roast Coffee. It costs £2.75 for a 300g jar, its also available in de-caff if that's what you prefer.

        The coffee is sold in a glass jar with a simple screw top lid, the label has recently had a bit of a face lift and shows a background of coffee beans with a red label which shows the Tesco logo and informs the customer that this is Classic Rich Roast Coffee.
        The back of the label gives all the usual information you would expect to find on this type of product including preparation guide, a strength guide and a small paragraph about the product.

        On opening the jar there is the usual foil paper across the top to keep the coffee fresh, the coffee is sold in granules rather than powder and in the jar actually smells quite strong to me. The granules do have a rich coffee aroma but not the lovely fresh pure coffee smell of filter coffee.

        To make a cup of this Tesco recommend using 1-2 teaspoons of coffee, add hot, not boiling water and milk if you choose to. I personally find 1 teaspoon of the coffee granules is the right amount for me but this is just personal choice. Tesco Rich Roast is given a strength rating of 3 which is described as medium, I would agree with this, if you like your coffee strong this probably wouldn't pack enough punch and I think if you added more than 1 teaspoonful of granules the coffee would start to be slightly bitter.

        Once made, a cup of Tesco Rich Roast makes a nice cup of coffee, it has quite a smooth flavour for an own brand instant and is in my opinion reasonably strong. I find it refreshing first thing and just the caffeine kick I need to get started.

        If you buy instant coffee and are on a bit of a budget then I would certainly recommend trying this one, of course it doesn't have the smoothness of real coffee but at just £2.75 for 300g it offers a decent cup of coffee that will refresh and keep you going.

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        24.10.2012 10:22
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        I wouldn't buy it again..

        My husband was recently popping to a local branch of Tesco to stock up on some supplies that we needed. One item on the list at the time was a jar of coffee, and the "Tesco Classic Coffee" is the item that he purchased. When I unpacked the shopping and saw the red jar, I felt my heart sink slightly as I seemed to recollect having a disappointing experience with this brand in the past.

        That said, however, there was no other coffee available in the house at the time, so it was this brand or nothing, in a 'like it or lump it' type of situation..!

        The packaging for the coffee has been given a small face-lift in recent times, although the product name remains the same and the jar's label is still presented with a deep red colour showing. Likewise, the plastic lid on top of the jar is now a deep red colour which corresponds with the colours used elsewhere on the packaging.

        The Tesco Classic "Rich Roast" coffee cost us £1.98 for the small jar which is 200g in size. I believe there is also a larger jar available which is 300g in size, and the current price for this is £2.75. (Info correct as @ the time of writing - October 2012.) The coffee is available to buy in-store in branches of Tesco in addition to being available - in both sizes - on the store's website at www.tesco.com.

        The jar is made of glass of course, and this can be recycled in some areas. The glass feels sturdy and robust, and is certainly fit for purpose as far as I am concerned.

        The coffee itself is a dark brown colour as you would expect and there is nothing particularly noticeable about the coffee's appearance being any different to most other brands of coffee that I buy on a regular basis. The coffee is presented in the form of granules rather than powder, which I find preferable, particularly as some powdered coffee drinks have proven to be under-par in the past, in my experience.

        Making the coffee is as easy with the Tesco Classic Rich Roast brand as with any other brand, and all I need to do is place a spoonful of the coffee granules into a cup or mug before adding hot water and stirring to dissolve the granules. I have found that the granules do dissolve quickly and easily and with no residue left behind, which is an annoying trait of some cheaper-priced brands of coffee that I have used before.

        In terms of strength, I would say that the Tesco Classic coffee is slightly weaker than other, more 'premium' brands and so it may be preferable to add a little more than one teaspoon of the granules to your cup. Certainly, for my own tastes, I like my coffee to have a little 'oomph' to it, and I have found that a ROUNDED or HEAPED teaspoon of the Tesco coffee granules - rather than a smaller teaspoon-full - certainly allows the coffee to reach a flavour with enough 'body' to it that is more suited to my own tastes. This is of course down to personal taste, but I do find that I need a little more of the Tesco coffee than with other brands. Adding sugar and milk is my own preference, and once this is done the coffee looks appetising enough with nothing about it's appearance that looks unpleasant or off-putting.

        The taste is ok, and really that is as complimentary as I feel I can be, unfortunately. Whilst not overly-bitter - which would make the coffee most unpalatable in my opinion - there is a slight 'sharpness' to be found at the edge of the coffee's flavour that I can't admit to finding overly pleasant. I can endure it, but it does add a cheapness to the coffee's flavour that is hard to overlook.

        Similarly, I find that the coffee lacks any kind of impressive 'robustness' to it's "body" and as a result, I can't help but feel quite disappointed after each cup. There is nothing satisfying about drinking this coffee, nor does it 'hit the spot' in terms of satisfying my caffeine craving and to be quite honest, I can't say that I would go out of my way to repurchase it again in the future.

        In summary, I would probably only buy this coffee again if I really couldn't afford any alternative brand. There is nothing about it that I would particularly recommend, nor would I suggest giving it a try out. There are much better coffees out there, and even taking the low purchase price into account, I couldn't honestly say that the Tesco Classic Rich Roast coffee is a worthwhile purchase, sadly.

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          26.04.2012 08:08

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          Recently they have switched to a new jar and the coffee in it is a lighter more golden colour. What was previously a very good coffee is now quite simply undrinkable. Sorry Tesco's but Sainsbury's equivalent is much better and as a result most of my weekly shop is done there also.

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          15.03.2012 17:32

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          New jar. Now tastes as bad as many other supermarket brands. Have drunk it for years. Suddenly, it's awful. How can they call it "Classic"?Back to Nescafé.

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          22.03.2011 22:31
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          Cheap instant coffee, and it tastes like it.

          Like many people in this hectic daily life, I'm a self-confessed coffee addict. Not having time to make a great freshly percolated mug of this wondrous bean at any given morning, or afternoon more that matter, a good instant coffee is needed for the cupboard shelves. I usually succumb to the popular and easy choice of Original Nescafe, but with the financial crisis firmly in mind, personal cutbacks are needed so I decided to chose a cheaper, supermarket brand. I went for Tesco's standard granulated coffee equivalent, Classic Rich Roast.

          --Coffee for the Masses!--

          Instant coffee has been around since 1910, where coffee beans are blended, brewed and freeze-dried. This process made it easier and cheaper to ship, store and prepare for consumption. The major problem with this is that the taste can (almost) never compare to the quality of freshly brewed coffee, but the vast convenience of 'instant' makes it an easy and high selling product.

          Tesco, like many other supermarket chains and some smaller food chains have their own branded instant coffee. I have tried a few of these, and mostly they have been of very poor quality. I find that the leading brands such as Nescafe & Kenco seem to always mix and taste better than non-branded instant coffee granules. To be fair, I haven't drank many of these, (unless I have without knowing), but I have drank a lot of coffee (in it's broadest possible sense) from vending machines. Even so, I like some of Tesco's products and so thought this would be a sound purchase.

          --Availability and Cost--

          I believe every Tesco store and maybe even the Express branches stock this item, along with the Value range version. This is the 100 gram jar, and cost me 89 pence. The equivalent Nescafe jar would set you back around £2.20, which could buy a 300 gram jar of this product. This particular variation of called 'Classic Rich Roast', but there are other types such as Fine, Gold, decaf and Organic.

          --Packaging--

          Oddly, even though I frequent Tesco's regularly, the look of this alone has never compelled me to buy it, but a change in the label can sometimes work wonders on the judgemental subconscious. The picture shows the older label, which differs from my picture. The coffee comes in a foil-paper sealed glass jar with a basic screw cap, the paper is easy to break with a spoon or even your finger. The colour of the label and cap has been changed from brown to dark red, with a scripted text for the title, and a background image of fresh coffee beans. It does look more appetising, and a little more individual to surrounding jars on the shelf.

          All the usual information is printed on the back, including a strength guide stating that this coffee is rated 3 for medium. Why they just couldn't just say 'medium strength' on the label is beyond me. Tesco also boast about a certain Fred Verboom, saying proudly he has been their coffee consultant since 2003. Apparently Fred has been a coffee taster and blender all his working life and is very affluent in the coffee world. Personally, I have never heard of him, and more than likely neither have you so can't see any value in this information.

          Both the glass jar and the plastic in this packaging are recyclable. No nutritional information is on the label, so it would have been nice to know the exact caffeine content, as is displayed on energy drinks and such like.

          --Taste and Aroma--

          After adding a dash of milk to the heaped teaspoon of granules, I pour the water in and straight away they float to the top and begin to dissolve, very slowly indeed. Fortunately, they do disappear and leave a nice mild brown coloured smooth liquid.

          A grainy residue found in vending machine cups is almost always a guarantee, and you don't get this with this coffee, but what you do get is the samey, watery and certainly weak taste. It really is a mild flavour, not anything near the medium that is claimed on the jar. It doesn't seem to stimulate me in the slightest, and although feeling a little warmed up inside, I didn't feel satisfied. The only positive I can find is that there is no obvious bad after-taste, with only a very slight coffee sweetness on the tongue.
          The aroma of the coffee smelt from the jar actually is quite tempting, and a nice smooth and non-offensive coffee fragrance is there. After dissolving and making the drink, that nice smell disappears and reverts to a vending machine type beverage yet again.

          --Conclusion--

          As the saying goes, 'you get what you pay for', and this product is a prime example. For stocking the shelves on the off-chance that you or any of your visitors fancy a quick coffee, then this would be suitable. As would it be more making multiple cups for a fate, party etc etc. If you love your coffee however, and look forward to a nice cup in the morning, then this is not going to tick your boxes. I have made the comparison with vending machine coffee, and perhaps I'm being a little harsh. It really isn't as bad as that, but it's not Nescafe or Douwe Egberts either, and this is justified in the price. I would rather pay the extra for a higher quality drink however, and leave this firmly on the supermarket shelves.

          Thanks for Reading. © Novabug.

          Also Posted on Ciao.co.uk

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