Newest Review: ... or baby wipes, along comes the little pink card to save the day. It's not a credit card, no, no. The advantage card is, well, an ad... more
What an Advantage!
Boots Advantage Card
Member Name: i_am_joy
Boots Advantage Card
Advantages: Generous amount of points per £1 spent, can choose from 1000's of items to redeem, fast build up
Disadvantages: Can't use points and cash together to purchase an item
In 1998/1999 my daughter was pregnant with her second baby, her first was still in nappies, my younger daughter was diagnosed with an eye condition that caused her to need lots of eye drops and my husband was diagnosed with terminal throat cancer which led to him suffering almost constant cold and flu symptoms. Not to sound frivolous about my husband and daughters problems, these factors resulted in practically daily trips to Boots. I had an Advantage Card and during that time my points went through the roof.
The Boots Advantage Card is a loyalty scheme which is, I believe, the most generous in terms of points awarded for every £1 spent in store. For each and every £1 you spend you are given 4 points, most loyalty schemes pay just 1 point per pound so your Boots points can mount up much quicker.
You can earn points on more or less everything with the only exceptions I can think of off the top of my head being stamps, baby milk and prescription charges, although there may be other things you cannot earn points on but these are the only ones I have encountered. Sometimes items are on promotion where you can get extra bonus points for buying them, but more often than not the bonus points are to be found in the Advantage Card machine which is housed near the entrance of most larger Boots stores.
Applying for an Advantage Card is very easy, either go to the Boots website and apply online or you can pick up an application form in Boots where they can usually be found near the perfume counters and till areas. Boots only want basic details to identify you and will also ask a few short questions about your family circumstances to determine which special offers to send you through the post. When applying make sure you tick that you want to be contacted by post as Boots send out regular mailings which contain special offers, bonus points coupons and money off vouchers.
When your shiny new Advantage Card arrives in the post you are ready to go shopping to Boots. I mentioned the Advantage Card machine earlier, do take a few minutes to insert your card and browse through the offers because there are lots of extra points to be made this way and also sometimes the machine has an offer for a totally free product. It's like an ATM machine really with a touch screen where you can flick through the offers and print out any of the vouchers you like the look of, then all you need to do is scour the store finding the products you have vouchers for before paying for them and collecting all your bonus points. The offers are fairly seasonal, I was in Boots yesterday and the majority of the offers were for sun cream, anti mosquito spray and baby summer clothes. Mind you with the appalling weather we've been having in the South East perhaps Boots should be offering bonus points on umbrellas!
It really is up to you how many points you want to collect. Unlike the Tesco Clubcard, Boots do not send you vouchers at a time of their choosing and you simply keep your points on your card until you are ready to spend them in store. If you regularly shop in Boots you can find your points mount up extremely quickly, especially those of you who buy nappies and baby items because Boots prices on these things are very competitive with other shops and you have the added bonus of very generous points on top for something you quite simply HAVE to buy each week. The same goes for shampoo and deodorant and other such items because they are basics that have to be bought so why not make a trip to Boots for all your bits and pieces and at the same time save your points for a luxury treat that perhaps your shopping budget will not stretch to.
Spending your points is as easy as earning them. Just look at the label on the shelf and if there is a star icon ( * ) next to the name of the product then you can use your points to buy it. Near enough every item you look at in Boots has the star icon so you have practically the choice of the entire stock in Boots to spend your points on. I noticed at Christmas that one of the gift sets which contained whiskey could not be bought using points and I assumed it was because of the alcohol, but another gift set included a bottle of Baileys and this was available in the Advantage Card scheme. I am not sure of the reasoning there, but there honestly is not very much that you can't buy with your points.
The one bugbear I have with the Advantage Card is that I cannot use my points to part pay for an item. Last year I wanted to treat my daughter to a bottle of expensive perfume when she gave birth to my granddaughter, I was about 150 points short of the £44.99 I needed but the lady at the checkout said I could not just give her the £1.50 in cash and would have to either buy the perfume using money or wait until I had earned sufficient points. It didn't matter as it happens because I noticed there were extra points on Huggies nappies so I simply went and bought two packs and then went straight back up for my perfume and paid completely with my newly earned points.
Going back to the beginning of my review when me and my daughter were spending so much money in Boots, with bonus points and triple points events (where you earn an amazing 12 points per £1 spent) I was averaging £20 or £30 worth of points every month or so which I think is fantastic considering I was only buying the things I needed or treats for the imminent arrival of my new granddaughter. Nowadays I earn nowhere near that as it is a rare occurrence for me to shop in Boots as I no longer shop large scale for toiletries and have a limitless supply of Avon goodies thanks to my sister and Lush from my daughter. I still have around £11 worth of points and will just keep on topping these up if I need to go to Boots and as there is no expiry date on the points I can save until Christmas and hopefully get a few stocking fillers.
Summary: One of the best loyalty schemes around - if you are a Boots shopper!
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