I have had my card for just over 2 years now, me and my husband were originally persuaded to get them to go on "double dates" with friends of ours. i wasnt that keen ont he idea to start with as i thought it would make me feel i had to go even if i didnt want to just to get my monies worth. However my attitude changed completely as soon as i started using it, the first weekend it was raining so we decided to have a "cinema day" starting at 10am and watched 4 films that day, it was brilliant we had nothing else to do and managed to get our monies worth and more in just one day. we have done this quite a bit since when its a horrible weekend and have nothing else to do.
as a normal adult ticket now costs £9 and the unlimited card costs £14.99 a month all you need to do is watch two films that month to get the use out of the card. i have found that we always watch abotu 5 films a month (depending on what films are coming out over that time) but we have also found ourselves going to watch films we probably would not have gone to see just because it may have got bad reviews or we thought it might not be our type of film so thought it would be a waste of money, but with the unlimited card it doesnt matter if you find you dont like the film as you havent wasted any money and i have found that actually alot of these films have turned out to be some of my favourites.
When i first had my unlimited card it cost £13.50 and is now £14.99 so has gone up slightly but so has cinema ticket prices so i cant complain really.
i would say there are two downsides to this card:
1. on their website they promise food discount vouchers, but i have never recieved any
2. you can only buy tickets on the day you want to watch the film, so if there is a film coming out that will be really popular you can not book in advance

However saying that these two downsides do not outweight the great benefits of this card which is you can see as many films as you want for a tiny amount of £14.99 per month, which i dont even notcie coming out of my bank account every month as its not very much at all.

I would certainly recommend this to anyone who is a movie fan and loves going to the cinema