Nectar card a little honey to catches lots of shoppers (Nectar Card)

Member Name: karenroach

Product:	Nectar Card
Date:	14/06/09 (17 review reads)
Rating:

Advantages: You get points for shopping

Disadvantages: The are easy to forget, The shops get to know too much about you

Retailers use information about their customers in their marketing campaigns. Information is collected every time we go shopping about our shopping habits so that retailers can target their advertising. Loyalty schemes are one way of collecting this information. Nectar is a reward points system offered by a number of the well known retailers like Sainsbury's and Homebase and Talk Talk the mobile phone company. A Nectar card is issued to customers who want to participate in the scheme.

In order to collect the reward points the Nectar card must be presented at each purchase. This helps the retailer to track your purchases. For every £1 you spend you receive 2 Nectar points. You can then redeem your Nectar points for about half a penny each. The points can be redeemed as air miles, or reductions on further purchases. You can even spend them in a cool online store.

Although I have a Nectar card because I shop at the places where it can be used, I generally find that it is more bother than it is worth. I tend to leave the card at home when I am shopping, then I waste time rummaging for it. It suits some people. My daughters both have them and love them. They're clearly more organised than I am.

Summary: Don't get it if you want your data to stay private