Newest Review: ... you have registered your card you usually get a free 1000 points on your card to start you off. The card costs £3. How to get purehmv poi... more
Paying for a Loyalty Card...?
Member Name: Supermaz
Advantages: Build up points to use in store.
Disadvantages: Need to pay for the card.
Loyalty cards are an excellent way of getting back a little bonus from shops you regularly visit and it also keeps them sweet by bringing them back again and again.
PureHMV is the bonus scheme being offered by the music store HMV and is its way of thanking their customers for their business.
***Purchasing the Card***
Upon checkout at a recent visit to HMV, I was asked by the assistant if I had a loyalty card and if not would I like to purchase one. Normally I say no to these things unless it is somewhere I shop in very frequently, but as I use this store a lot at Christmas etc, then I thought maybe it would be worth it. Queue the rolling of eyes from my boyfriend waiting on me at the other side...
I admit I was actually a little confused by the premise of this card. Basically I was told I would pay £3 up front for the card, but this was turned into points as soon as I registered the card online. Every time I shop in store, points would be added and I would receive 100 points for every £1 I spent. These could then be redeemed in the online PureHMV store. I was also told that I would receive 1000 bonus points when I register, so this and the £3 would give me 1300 points. Not too shabby eh?
On the face of it, I thought this was a fairly good idea so I went for it. I was given a white credit card and leaflet outlining the registration process and that was it.
***Registering the Card***
Registration of the card was pretty simple. All I had to do was log onto www.hmv.com/purehmv and follow the instructions. I would be credited with the bonus points and the £3 worth of purchase points and away I go.
The instructions on the website were pretty clear and easy to follow, with all the usual details required. You simply entered the code on the card into the website. Once I had completed everything I was sent an email confirming my registration.
I also had to enter the information from the receipt I had received in store to ensure I got my 300 points and also the points from whatever I had spent that day. There is a section on the website where you can register your points from transactions that you made without your card. You simply log the receipt ID and value of the transaction and it converts your cash into points. This is really useful if you forget your card as you don't need to take it back in store.
My 1000 bonus points registered fine, as did the points for the items I purchased that day, but I received no points for the £3. I was a bit disgruntled but willing to let it go until my boyfriend pointed out that I paid £3 for the card and should be entitled to what I was promised. I agreed and called their customer service number. I was basically told there was little I could do about it if the receipt didn't register my purchase. They apologised but I wasn't offered any compensation or alternative.
Once I had registered and complained, all within about a half hour period, I decided to take a look and see how I could redeem my points, despite not having a great deal at that time.
PureHMV offers you bonus and exclusive items that are not available in store. This includes signed photos of music and movie starts, framed music discs, exclusive tour posters and T Shirts, and other limited edition memorabilia. You can also exchange your points for experience packages such as football stadium tours.
The website again is very clear to navigate and it categorises bonuses into point brackets, for example bonuses available for more than 50,000 points, 50,000 or less, 20,000 or less etc. You can chose from music, film and game bonuses.
It really is a bit of a hit or miss whether or not there is anything that would suit your taste and there isn't a great deal to chose from. There is some mainstream memorabilia from Robbie Williams and Star Wars, but I felt as though some of the merchandise was a little out of date, for example Kung Fu Panda key rings or Cliff Richard prints (I never thought I would ever write a review with a reference to Cliff Richard in it!). However I suppose everyone is different and may find something they are looking for. Most of the half decent bonuses however require a significant amount of points, therefore if you are an occasional rather than a frequent shopper, it may take you a while to build up points.
What I have noticed is you can down redeem your points for credit that is loaded onto your card. You can then shop in store and use the points towards your purchase. Credits come in £2, £5, £10, £20 and £50.
I was a little disappointed in the service I was provided on the phone when I queried my points and subsequently I have forgotten my password to log into my account (Doh!) and after requesting a reminder by email, I am still waiting on my email with my password reminder almost 72 hours later. I know there are drawbacks to modern technology but this is a bit too long.
I do object a little to paying for what is essentially a loyalty card when so many other retailers offer the same for free.
However if you are willing to pay (or are gullible and end up being coerced into it like me), this card does offer some different options for customers and you may stumble across some quirky merchandise that you may like and are willing to build up your points for.
I would strongly recommend looking at the PureHMV website before signing up, as you may think everything is not to your taste. Alternatively, you may just want to sign up for the credit bonus, and lets face it, built up over a year you may have quite a few pennies to help you with those Christmas presents.
Summary: Not bad if you are a regular shopper and are interested in exclusive memorabilia.