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Sainsbury's Reward Card

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      06.07.2009 19:41
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      My points have gone down- their profits have gone up

      I am old enough to remember when the Sainsbury's card was first introduced. For that reason, my review is not going to be as positive as those that have come to it in recent years. When it first came out it really was a reward card, these days I see it more as a loyalty card. You would arrive at Sainsbury, with only a rough outline shopping list as your choices would be influenced by all the bonus points you could earn. You could buy loads of items and earn an extra 100 points or more. It was not unusual to get over 500 points in a trip- I remember once getting over a thousand. To put that in perspective- I was only buying for me. The points you now need is 500 to get £2.50 off your shopping, back then it was 250- that is actually the same as you need now, as today you get two points for every £1- but I think they thought by doubling up, that psychologically you would still feel you were getting as many points as before- but most of us aren't that daft. I preferred that system, buy one get one free or 3 for the price of two offers don't help me- I live alone and I don't eat frozen food- so it takes me all year to get £20 worth of points. Back in the day you could also go to customer services with your points and get them converted to airmiles- I paid for a number of flights this way. So, it would be true to say that in the past it was worth going out of your way to shop in Sainsbury because you really did get rewarded. You should, of course never do your shopping based on the reward system alone- it should be on quality, price and customer care. But suffice to say, in the past I would have waited to buy some things in Sainsbury because of the reward system- I no longer bother. Oh I am getting old aren't I- here I am talking about the good old days- Hey Ho.....!!

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        12.08.2002 02:44
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        Sainsburys reward card is one that you should not be without even if you only shop at odd times in Sainsburys. To get a card just go to the customer service counter and ask for one. If you have plenty of time you can fill out your details there and then on the form provided but if you are in a bit of a rush you can fill it out at home to register and take it in another time or even post it. You can also register on line. Whichever way you register, it makes no difference to using your card there and then. To use your card is simple. Just hand it over when you pay for your goods and they will swipe it through the machine for you. You get 2 points for every £1 spent. What I like is the card is bright orange so if you are like me and have several reward cards (tescos and boots etc) you can easily know which one to grab from your bag! Once you get to 500 points which is worth £2.50 you will find it soon adds up. Look out in the shop for some items that say 100 points extra if you buy that item that day. Also when you enter the store you will see a machine like a cash dispenser. What you have to do is simply swipe your card and it will tell you what savings you can make in the store that day. It is a touch screen thing so you just touch the screen if you wish that item and a ticket will drop down for you to get that item cheaper. Dont forget to do it as sometimes what is on special offer is by these tickets only. The ticket is for that day only. When you have collected enough points you dont have to spend them in Sainsburys only. Some of the places you can use are Brewers Fayre, Brewsters, TGI Friday, Beefeater - here one reward voucher = £5 off two main adult main courses. Bella Pasta and Cafe Rouge - £5 off when you spend £15 on food Home base 1 reward voucher is £2.50 off your shopping Legoland 4 reward vouchers - 1 free adult admission 3 = 1 free childs admission. Odean Cinema 3 rewar vouchers = 2 admissions Blockbusters - one reward voucher = free movie rental You can also give to a couple charities. So even if you dont want to do it for yourself it would be nice to do it to help others so that the charities gain. I am collecting mine for Christmas which means until then I just shop there and ignore them and then get a good surprise at Christmas to see how well they have mounted up.

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          30.10.2001 02:34
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          For as long as I can remember, I've been a regular Sainsbury's customer. It's always happened to be the closest supermarket wherever I've lived. Just coincidence? Why Get a Card? --------------- Being a student, I'm very easily sucked into offers left, right, and centre. In the good old days reward points were accumulated 1 point per pound spent. Simple enough. Each 250 points could be exchanged for a £2.50 voucher. Simple enough again. You could get bonus points by buying particular products, or perhaps combination of products. It seems only obvious that you can benefit from these points if you have a Reward card, and so I got one. How do I Get Reward Points? ---------------------------- Roll on current times... the Reward card system has changed only a little bit. Now the point accumulation rate has doubled. Woohoo! BUT, the payout rate has halved. Eh? What was the point? Now you have to accumulate 500 points to be exchanged for a £2.50 voucher but you do get rewarded 2 points per pound spent. As well as befuddling a lot of customers in the first few weeks who saw big numbers and thought that they were getting huge rewards, I saw little change initially. I think I have only now noticed the changes that have occured. It seems that the offers that used to reward you with bonus points are not there any more. I'm not sure if it's just me looking in the wrong places, but I can't really see any products offering bonus points any more. This may be argued as a good/bad point. The point may be that Sainsbury's have decided to pass on the bonus points in the form of a direct reduction in goods prices. Safeway seem to have done very well with this. Quite often their promotions are sold out as they are so cheap. Otherwise you get limited to buying 3 per customer, but I digress. In fact, Sainsbury's prices do not seem much cheaper (to me) than they used to be, so I don't kno w where those points/pounds have disappeared to. But then again, lowering prices defeats the object of having a loyalty card. I currently get extra reward points from using my Sainsbury's Visa Card, which doubles the amount of points I get within the Sainsbury's group. Using it outside of the group also lets me get points, but at a rate of 1 point per pound. This can be looked at getting 0.5% of your credit card spending back in the form of Reward vouchers. There are credit cards that offer better, but being one with no annual fee, it seemed a good choice. Remember, that you could apply and use it only within Sainsbury's, but that would be yet another card to carry around with you. Redeeming Points ---------------- I'm afraid I have to come clean and confess that I'm not quite up-to-date with what else you can get with your reward points apart from direct money off your bill. A quick inspection of their website (www.sainsburys.co.uk) tells me that you can get: - 40 air miles - £5 off eating out at selected retail outlets - a free movie rental at Blockbuster - £5 off your fuel bill - £5 off your ferry ticket - £2.50 off your shopping at Sainsbury's I usually just get money off my bill at Sainsbury's. You can only redeem your points at your nominated "home store". This is the store that is closest to you, or where you do most of your shopping at. Money off your bill is simple and can be done at the till, but if you choose not to, you get a statement of your points at the bottom of your receipt. You also accumulate points at any store. Just beacuse you can't redeem them, doesn't mean you're not earning them. If you want vouchers to redeem for any of the above, just ask at the till, though they normally ask you before you ask them. (Gripe coming up, skip if you don't want to listen). One fantastic offer that used to be on was spendi ng yout vouchers in the Arcadia group (Topshop, Topman, Burtons, Principles, etc). Although only worth £2.50 IN Sainsbury's, these vouchers used to be worth £5. This was a fantastic offer and one of the main reason for accumulating so many points before going on a spending spree. Unfortunately this changed last year to only being able to get £5 off any one spend. What the policy is now, I'm not sure as I've been away). Support ------- Whilst I'm on the website, you can also check your balance of your reward card online. Which is neat. You can also just phone the freephone helpline number to check how many points you have if you haven't been near your home store for a while. They can also order new cards for you if you lost yours with loads of points on it and don't want to lose them. You can also change your home store easily here as well. All in all, quite helpful. Conclusion ----------- Although I've benefited from the bonus points, the extra credit card points, and the Arcadia group, I keep thinking the time may be coming near to dump my Reward Card. The points are not nearly as rewarding as they used to be and it's an extra card to carry around. I currently carry only 3 cards around with me everywhere. My debit card, my credit card... and my Reward Card. For those cold frosty days when I need to scrape the ice from the car. NOW I remember why I carry around my Reward Card! Thanks for reading.

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            06.09.2001 16:44
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            Sainsbury's rewards points are an excellent promotion for several reasons. Firstly you really can amass a reasonable amount of points in a very short period. Under normal conditions you only get 2 points for every pound you spend but as a result of the large number of products they have points offers on, you usually leave the supermarket with a much larger tally. One of the best things is the fact that the sort of products they put points on are often exactly the sort of products you would normally buy. Many schemes use such incentives to shift poor sellers or just things you wouldn't normally consider bu Sainsburys reward scheme incorporates many well known brands on a weekly rotation. Best of all, quite often they tie the points schemes in with BOGOF or 2for1 offers so the customer gets to benefit twice! Once you have collected 500 points you can collect a voucher from the checkout which can either be redeemed against the shopping (it is worth £2.50, not a lot but it all adds up!) you have just bought or saved for later shopping or for many other uses listed in just a minutes. This saves you having to send away to receive the vouchers which in my experience can take weeks and it also means that you don't have to keep track. If you are keeping an eye however it is easy to know how many points you have collected, as every time you use your card it is printed at the bottom of your till receipt. This is the only way of utilising your points however, denominations of less than 500 points are not useable until you can get a voucher. (bit like Ciao really) The 500 points vouchers do not have to be redeemed at Sainsbury's; - Each Voucher is worth 40 Air Miles. Given how many credit cards and other offers can also be redeemed in this way collating them all together could get you quite a few of these. To exchange in this way the airmiles website can help you. - For each voucher you can get a free rental from Blockbuster Video (or xtra-vision in northern ireland) - Each Voucher gets you a fiver off two! adult meals at TGI Fridays, Brewsters, Beefeater or Brewers fayre or 2 Fish and chips for one at a Harry Ramsdens restaurant. - For those of you in the south or indeed anyone going on holiday there a reward voucher is worth a fiver off a ferry trip to the Isle of Wight (provided it costs £30+) - You can denote £2.50 to charity via the Voucher. The charities included are the NSPCC and the Blue Cross. There tend to be new things all the time and plenty of leaflets about in the stores so it's worth keeping an eye out. All in all I recommend this promotion because you get your vouchers without hastle (I save mine up each year for a big Xmas shop) and although they have an expiry date it is usually a pretty long one so it is not too inconveniancing. It is really easy to sign out as you just pick up a form from customer services and then hand it back filled in either then or later. Bottom Line you are getting money off or cheap stuff merely for doing your food shopping. A necessary evil with a little reward :)

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              18.07.2001 04:26
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              This reward card can be very useful to anyone who shops at Sainsbury stores, or Savacentre stores. It is a loyalty card taht you sign up for on a free issue basis ( in other words, it costs nothing to join). When you purchase anything and hand over your Sainsburys Reward Card you will receive 2 points for every £1.00 spent. You also receive these points for every pound spent on fuel at the Sainsbury petrol station. On the till receipt you get, your points received for that total transaction are shown. These points are then added to your previous total thus showing your total saving. Sometimes you can gain extra points by buying goods in store with extra points attached eg 400 extra points per 250 gram jar of Nescafe coffee. When these points total 500 you are able to obtain a voucher to the value of £2.50 to spend in the store or against petrol. These amounts can either be deducted from your next bill or they can be saved up and spent at a later date. The only drawback to this scheme is that the vouchers can only be spent at Sainsburys or Savacentre. Other than this drawback I think this type of reward card is advantageuos to me.

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                30.04.2001 17:51
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                I like the idea of reward/loyalty cards. Positioned as "giving the customer something for nothing" reward/loyalty cards can be used to improve your shopping experience in more ways than you may realise. Sadly, few of the current cards and schemes on the market really fulfil these needs, as retailers don't seem to invest the money in the right way, at the right time. The Sainsbury's Reward Card has been kicking around for a few years, and is probably my favourite of the range currently available. Hastily introduced when JS realised that Tesco's Clubcard was a real winner, the Reward Card was positioned simply as a means of saying thank you to regular customers - whilst this is clearly true, the more shrewd marketers out there will realise that the balance between what gets given away and what gets spent tips rather more favourably towards the spending end of the scale. The scheme works on a relatively simple system: For every £1 you spend in Sainsburys, Savacentre or Sainsburys Petrol Stations you earn 2 reward points. Once you have accumulated 500 reward points, you can either deduct a "reward" from your bill (worth £2.50) or you can claim a reward voucher for use at a later date. In order to save and claim your reward points, you are issued with an orange Reward Card which contains a unique customer number, and a strip for your signature. Every Reward Card account is based in a single store - called your Home Store - and it is only if you use the card in your Home Store that you may claim rewards, or vouchers, or see an updated total of reward points on your shopping receipt. The Reward Card scheme is supported by a designated customer telephone number (0800 092 1000), which you can call to order replacement cards, change your Home Store, amend your home address or simply to check your current balance. Additionally, you may register online at sainsburys.co.uk, after which you will be able to carry out these functions online. I have to say that whenever I have contacted the helpline, the phone has been answered promptly, and the advisors have been consistently very helpful. The only time they have been unable to help is in ordering new cards. The maximum number of cards that can be ordered at any one time is two - so if you want three (as I did) you have to wait until the first two have arrived (and been activated) before you can order another one. I would prefer it if the scheme operated on a Smart card system - rather like Boots Advantage card or Shell's Smart Card. In this way, you could access your account in any store and claim vouchers wherever you shop - at the moment, you are restricted to just one store. J.S. have advised that this is due to the loyalty mechanics of the scheme - with food retailing they want loyalty to one specific store, not just one chain of stores. It is worth bearing in mind that if you want to change your home store, you have to be issued with a completely new account number and card, so you may well be in limbo for about seven days with no card (using the old card once a new account has been set up can mean that the points don't get transferred to the new account properly). Sainsburys operate a considerable number of affiliated promotions in conjunction with other businesses. For instance, switching your gas supply to British Gas could earn an additional 5,000 reward points, and there have been similar offers on Contents Insurance, and Internet Service Providers. These offers can be conditional of a certain spend or fixed contract so always check the details before you sign up. Additionally, the Sainsburys Credit Card promises double reward points. There is actually slightly more to this than meets the eye: 1. Your double reward points are only available on purchases made in Sainsburys' stores. Purchases made in any other shop only warrant normal reward points. 2. Reward points earnt on your Sainsburys credit card will not be credited to your main Reward account. They accumulate on your statement until you reach the relevant denominations (500 points etc) when they are sent out to you as vouchers. For collectors of reward points there is therefore no link between the standard Reward Scheme and the scheme operated via the credit card - which I think is a bit of a con personally. One of the big attractions of the Reward Scheme is the versatility of the Reward Vouchers as a currency. Far from being used simply as a money-off token in store, they can be used for a considerable number of other offers - some of which increase their face value above the £2.50 in store value. Companies participating in the Reward Scheme are referred to as Partners, and currently include the following: Beefeater/Brewers Fayre/TGI Friday- £5 off two main course meals Blockbuster - free movie rental (max value £3.75) Blue Cross/NSPCC - £2.50 donation Burtons/Dorothy Perkins/Evans/Hawkshead/Miss Selfridge/Principles/Top Man/Top Shop/Wallis/Warehouse - £5 off every £20 spend (i.e. 25% discount on spend over £20). Cawoods/Racing Green - £5 discount Scottish Power - 5000 points if you subscribe for supply Wightlink - £5 off any fare £30 or more The Partners change as time goes on - Burger King were part of the scheme until recently, where one reward voucher entitled you to a £3.49 meal. Certainly, for regular customers of these shops and restaurants then the reward scheme is a useful bonus. The most popular Partner is by far and away the Air Miles scheme. One reward voucher converts to 40 Air Miles. The only slight problem is that Air Mile collectors will need to claim a reward voucher at the till, and then get it converted to Air Miles at Customer Service. Most people would probably keep saving the points and then simply exchange all the vouchers at once, when they need the air miles. The list of Partners is shown on the website, with a handy tool for converting your Reward balance into the different offers. The only problem here is that there are two lists of Partners - one of them is not as up to date as the other, and includes offers that have now expired - you can no longer claim BT Talk Time, or Buy One Get One Free in Harry Ramsden's. There is definitely a need for the website to be monitored and kept more up to date. There is also a range of days out that can be paid for using Air Miles (earned using Reward points). 160 miles (four reward vouchers) will buy two adult tickets for the London Eye. If you refer to the reward card website the list of places to go for a day out is divided regionally, so if you're stuck for something to do you can have a look in the area nearest you. I have to say that the list of attractions isn't exactly exhaustive (some regions only have a choice of two or three places) but you can also exchange Air Miles for national outlets, such as UCI cinemas. There are yet other ways to use your card. In most stores there are now reward terminals at the entrance to the store. Swipe your card in the reader, and you will be presented with various screens offering you money off the sort of products you may be interested in. This is a relatively unscientific process (otherwise I wouldn't keep getting money-off coupons for press-on towels) and is nothing more than a gimmick really. Around the store there are often product promotions where bonus points are on offer - providing you only buy things you would otherwise have bought anyway, this can be a useful way of boosting the total on your card. My greatest concern about the Reward Card scheme is over security. I currently have a points balance just short of 50,000 Reward points - in terms of cash value this is nearly £250 worth of shopping instore. Rather than claim the points as I have gone along, I like to keep collecting until I feel that there is some thing worth getting. The problem is - if my card is lost or stolen then anybody can claim the rewards at the checkout. There is no identification process whatsoever. I would prefer a system to be available whereby I could stipulate that my reward vouchers could only be claimed postally - that way if the card is stolen, the thief can't have my rewards. Sainsburys advised me that as soon as I report my card stolen, my points would be protected, and I wouldn't lose them - even though they could still be subsequently claimed. The current system in use does not allow for the helpline to cancel any cards. The other alternative could be simply to claim the vouchers and save them - except they have an expiry date which means that long term saving would be impossible. Bearing in mind that every transaction made by a Reward Card customer is recorded in detail, there seem to be few offers or tools used to target offers to the people that would be most interested. I was led to believe that data from such transactions would be used to set up mailings targeted to specific customer groups, offering money-off vouchers and other promotions. I have never seen any evidence of this, and any product-associated groups in store are born through self-nomination (Mother and Baby, Wine Club etc). It seems more likely therefore, that all this data is simply used by Sainsburys as a means of plotting product ranges and prices, and working out what sells well and when. The current Reward scheme does offer some good freebies and money-off vouchers - £2.50 back from every £250 spent is equivalent to a 1% discount (except you have to take it back in goods, so it isn't really a discount) which is not bad considering it's something for nothing. Except of course - it isn't - the 1% offered back to customers is more than easily swallowed up by the x% profit margin on all the products offered. But at the end of the day, we feel as though we're onto a good thin g - and that's what matters - isn't it?

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                  12.03.2001 14:31
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                  As with the other loyalty cards I have had my Sainsburys card ever since the scheme was launched, but I don’t tend to use it for much in the way of ordinary shopping, as Sainsburys prices are usually a bit on the high side overall. The basic principle is that you get two points awarded for every full pound that you spend in Sainsburys. Two points are equivalent in value to one penny so it is effectively a 1% discount on all your shopping. This also applies at the petrol station, but not on any Pharmaceutical products. There are always bonus points on offer around the store and it is well worth stocking up on favourite items when the bonus points are available as they usually make the product good value. I tend to shop in Sainsburys just for these offers, together with one or two favourite own brand items such as their fabric softener. When you have collected 500 points you can have a Sainsburys Reward voucher, which has a face value of £2.50. You can then use the voucher to reduce the cost of your shopping. They do not have a ‘valid until’ date so they can be saved until you’ve got enough to buy something more expensive, or maybe save for a special occasion such as Christmas. As an alternative you could use a £2.50 reward voucher to get £5 off your shopping at Burtons, Dorothy Perkins, Evans, Topshop, Topman, Principles, Miss Selfridge or Wallis. You can get £5 off two main course meals at TGI Fridays, Brewers Fayre or Beefeater and you can even use your reward vouchers to get money off your BT telephone bill or your British Gas electricity bill. There are leaflets in store detailing all the current offers. You can also convert then to Air Miles at an exchange rate of 40 miles per reward voucher. The Air miles can then be used to obtain cheap or free flights to anywhere in the world once you have collected enough of course. You can also convert Air Miles into tickets for theme parks, cinemas or num erous major attractions around the country. A word of warning here, do your homework on this one first to check that you’re getting the best deal, for example it is cheaper to go to Alton Towers on a two for the price of one deal than obtaining two tickets with your Air Miles. Sainsburys also run occasional offers on the conversion of reward vouchers to Air Miles where you get an extra 10% of Air Miles over and above the face value so this is also worth looking out for too.

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                    06.12.2000 16:56

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                    The Sainsbury reward card is not as good as it could be. There are only few things that I tend to buy in Sainsburys because I do like them and I am fussy about them. I do have a reward card. You must spend at least a pound and then you get 2 reward points per pound. But they are worth half as much. You get a £2.50 voucher off in Sainsbury's for 500 points. That is a bit mean if you ask me. Or is you use it for other vouchers like the top shop etc then you get a £5 voucher. I tend to make my points on fuel as I pass a station everyday to work. But even so it still take me a long time to rack up any points. If they want to win the battle of the supermarkets then I think that they have to be more generous. Some supermarkets do not run reward schemes because it keeps the prices down. And my personal feeling is that it should be cheaper and forget about the cards. But hey we all want something for nothing.

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                    06.12.2000 02:25
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                    I have been a lifelong sainsbury's shopper. My mother shopped there and i shop there and i expect my daughters will do the same. The reward card was great when it first came out, lots of extra points if you shop cannily and you could easily build up point. Then the card and the points changed. although you now got two points instead of one when there were extra point available sainsburys have used the smaller value opf each point to make it lok like you are getting more, and where 50 old points were offered then 75 new points were offered(50p or 37.5p). still it was free money and, not wanting to look a gifty horse in the mouth i looked into the other things my pointas could buy and they used to be able to buy my clothes in Evans, or dotty P's (and various others), but even that perk has been reduced, it used to be ok to spend the total amount with vouchers, now i can only use one per transaction. it is still free money, but sainsburys have a way of not letting it go very far.

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                    05.12.2000 21:09
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                    I have been a loyal customer of Sainsbury's for quite a number of years now, even though our local store is not a giant one and could be improved in many many ways. I have found the loyalty scheme to be a pretty good one and can't really fault it. Each reward voucher given out is for 500 points earned on your shopping bill, which equals £2.50. I must admit I don't leave the vouchers in to build up as a lot of people do, and as soon as the cashier says 'You have one reward voucher, would you like to leave it in or....' I jump in with 'Yes please, I'll have it!' I think the most I have had in my purse at one time is two! I have discovered that using these reward vouchers to redeem against payment in certain stores is very useful. The stores that will take Sansbury's vouchers are listed in a leaflet which you can pick up in Customer Services. Last week, whilst shopping in Top Shop, I found a pair of trousers for my daughter priced at £15, but after handing over my two reward vouchers, the trousers only cost £5, because in these stores the £2.50 reward voucher becomes £5! Not bad eh! (I think some stores will be changing this policy though in December, so that you can only hand over one reward voucher per transaction). It still means that it's worth more if you spend the voucher in one of the shops listed rather than Sainsbury's. I was hoping to have collected some vouchers to put towards my Christmas shop at Sainsbury's, but alas, that seems unlikely now!

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                      05.12.2000 16:41
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                      I have had my reward card for about 2 years and I save all the rewards and use them at Christmas. I must admit that I rarely shop at Sainsburys, and when I do go in it is not to do my main shopping, but if things are on offer or if they have extra reward points on items that I normally buy then I will get them while I am there, so they do encourage you to buy more, and lets be honest that is what they are there for, not really to reward us for shopping there. I would prefer not to have reward cards and just have cheaper groceries. We use the Petrol Station and that is where we build the rewards from, also from time to time you can get extra rewards for using the car wash, Okay so we don't get a fortune but I think last Christams we had about £25 in reward vouchers which came in really handy.I think I will have about the same this year.

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                      05.12.2000 16:37
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                      Out of the supermarket loyalty cards i have seen, the new reward card from sainsburys is the best. The payout is 1%, payable in vouchers you get from the store. In addition to this, the points that really stand out are: - the reward yourself point in store - put your card in and get vouchers out, sometimes for free stuff!!! -the clubs - pet club - wine club - 0-5 club. This is one of the best cards around, and the best for a supermarket. You can aslso use it on home shopping tuff www.sainsburystoyou.co.uk and get it online www.sainsburys.co.uk Have fun!

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                        05.12.2000 16:30
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                        I have been shopping at Merton Savacentre for almost 10 years now. It has a massive car park and has spaces for parents with children close to the entrance. It has several franchises from Adams to Mothercare. It sells everthing from egg cups to microwaves. This is the reason I use it. I find it extremely expensive. The reward scheme use to give £2.50 for every 250 points you had collected. About a year ago they decided to change it to 'double points'.... however, for 500 reward points you still only received £2.50!!! They either think you are a complete thicko, or just dont really care what you, their customer, thinks. Lets remember that to get 2 points, you need to spend £1. So obviously, to get your whoopee £2.50....you would need to have spent £250.00. We spend on average about £500.00 a month, so over the year we have 'gained' £60.00 in reward. 1%. For a customer spending £6,000.00 pounds a year, I think this is quite an insult. I am also of the belief that there is no such thing as a 'free lunch' and that Sainsburys 'recoup' through price increase. We save the points up for Christmas, and whilst a whopping £60.00 is handy, I would rather be rewarded with low prices or value for money at the least, throughout the whole year. Also, another thing that really annoys me is when they offer 'buy 2/3 and get an extra 50 points'...what about the pensioners that have trouble finding the money for 1 item let alone 2 or 3. Perhaps if Sainsburys PR department really wanted to do good for pensioners and themselves (publicity)...they should give pensioners extra rewards fullstop. Maybe 4 points per £1 spent. Lets face it, they can afford it, and who in their right mind would object...(ie, other customers). Another thing that annoys me is when they offer 'new customers' a bonus of '1,0 00 points' just for joining up. In this instance, surely they should give the same to existing customers who have spent thousands and thousands with them already?

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                          05.12.2000 16:25
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                          Sainsbury's reward card was first issued as a spoiler to Tesco's Clubcard. At first Sainsbury's was jam packed with extra reward points offers, in order to get you in the habit of shopping there and addicted to the reward card! The extra reward points offers are still there but not as many as the good old days! For every £1 you spend in store you get 2 points, when you have got 500 points you can be issued with a voucher at the till which is worth £2.50 if you use it in Sainsbury's. This part of the reward card programme to me make's it more superior than Tesco's Clubcard as Tesco's issue vouchers on a quarterly basis. Should you want to earn more points then can I suggest that you sign up for a Sainsbury's Visa card -you'll find leaflets instore or visit the Sainsbury's website for further details. The Sainsbury's visa card pays out at the rate of 2 points per £1 spent in Sainsbury's stores and their Sava centres. You also get points for shopping at non Sainsbury's stores at the rate of 1 point per £1 spent! Basically if you use your Sainsbury's visa card to pay for your Sainsbury's shopping you'll get double the points! The points you collect on your visa card are transferrred in 2 ways: For Sainsbury's shopping they transfer them automatically every month to your reward card and for non Sainsbury's shopping they save them till you have enough ( ie 500 points) for a voucher. These vouchers are green vouchers, they can be used in the normal way apart from you can not redeem them for Air Miles. Sainsbury's reward vouchers do not unlike some vouchers need to be redeemed solely in Sainsbury's. The rate for using them in non Sainsbury's stores is actually far better. The reward voucher is actually worth £5 if used in Arcadia group shops, these being Principles, Dorothy Perkins, Burton's and Hawkshead! There isn't a minimum spend so if you wan ted you could pay for an item entirely with Reward vouchers! Sainsbury's Reward vouchers can also be used to gain money off Electric bills, BT phone bills, day out and converted into Air miles. For air miles it is at the rate of 40 miles per voucher. See leaflets in store for more informatin and terms and conditions. My local Sainsbury's also has a voucher machine, where if you insert your reward card it takes you throw all the available vouchers you can have for that day. Must of the items are actually products you would buy eg £1 off nappies, 75p off Margerine, £1 off washing powder being the latest one's that I've had! Obviously you are not just getting something for nothing here for Sainsbury's it means they are able to build up a very good profile of their shoppers and also to get the most out of any schemme you've got to keep going back!

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                            05.12.2000 16:22
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                            This Saisbury's reward card is pretty lame. I use it whenever I buy petrol or do my shopping, and in 4 months I have only accumulated £2.50. I never want to buy the things that carry extra reward points, and the vouchers you can print out offer minimal reductions. I think Sainsburys keep their customers in the dark as to what benefits the Reward card has, hoping that, like me, no-one will really bother to find out. I HAVE saved £2.50, so I know that they are not ripping me off, but I think some of the other store cards are a little better.

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