“ Superdrug Store Loyalty Card „
Having done Boots I feel I should review Superdrugs beauty scheme aswell!!
The Superdrug launched their loyalty scheme "Beauty Card" around 2 years ago, I would imagine to compete with Boots it was good to see them jump on the loyalty scheme bandwagon, having been a shopper there I was interested how it worked. I signed up on my next visit, they seemed intent on asking EVERYBODY and as a shopper in there (albeit not as regular as Boots) I thought it was worth a shot and signed up.
How it works
The scheme offers 1 point per £1 spent which is not as generous as Boots but its a start AND they do offers like -
10 points per £1 (usually online but it has been seen in store)
Triple points (3 per £1 spent)
buy xx item get 50 points (different types of these are usually available)
Points are earned from most items but do exclude some such as prescriptions, check T&C for more details.
My use of the card
I don't go in here as often as Boots, it just depends on my needs and who has the best offer on but when I do go in I get a steady stream of points, nowhere near as many as I do for Boots but its still nice to get them. At Xmas I did buy afew gifts from here, when on 10 points for £1 so managed to get over 300 points in one go, the most I had earned from there in a single transaction. I have also often brought 2 of xx item to earn bonus points but these depend on item and if I want/need it.
I am always unsure on my points balance however the receipts do show it and the assistants on the till will advise if needed, there is no card machine (or at least I haven't seen one of these) to check. The one thing I do like about the Beauty card is that you can spend your points in increments of £1, or 100 points so if you have 280 points and your buying an item worth £3 you can use £2 worth of points and pay the difference of £1, when I next visited Superdrug with my Xmas points and points Id earned throughout the year I got £4 off an item so not masses of amounts but it all helps.
I do like the scheme but compared to Boots its not as generous. I don't go in here very often , once a month at best but I still think its worth having even for smaller spends like my own. The points offers could be better, I think they would benefit by doing a publicised xmas points event like Boots and more in store offers, its a win win situation as customer gain points and they would gain extra revenue. Having said all of this it has only been going 2 years, Im sure that Boots started out in a similar way so there is chance for it to evolve and increase offers to a level that Boots is currently at. I shall keep my card and hope for the best!
Lately I have gone a bit beauty-mad.I was never one that bothered too much about my appearance - obviously I have always wanted to look good, although it's only lately than I have really got into beauty items such as fake tan, fake eyelashes and various potions and lotions. One of my favourite places to shop is Superdrug as it is fairly cheap and you can pick up some great bargains as well as being able to pick up pretty much everything beauty related under one roof. So imagine my delight when I discovered that like Boots (also one of my favourite shops), they had launched a loyalty card called the 'Beauty Card'. I could not wait to get my hands on one and start earning some points which I could then exchange for treats!
~ * Registering * ~
Registering couldn't be easier. Simply pick up a 'booklet' containing your new card from a Superdrug store. You can either fill in the form in the shop and handing it to one of the shop assistants or you can take it home, fill it in and post it yourself. The form generally asks for the usual information: name, address etc. as when as requesting some information regarding your shopping habits (this is so that they can send you specific offers for the brands etc you have said that you like etc - good, yet also a sneaky way of making sure that you shop there for the items you want/need) . Sending it back is freepost which is great . The form doesn't take that long to fill in. You can register your card online too. Bear in mind that you can only earn points when you shop online only if you registered your card online. If you registered your card through the post then you can't earn points when shopping online which is a bit strange and annoying. The only restrictions with applying for a card is that you have to be 14 or over. Even though the cards are 'girlie' looking, they aren't just limited to women - men can also have them. Whilst you can pick up a card in store, you do need to register it before you can use it. Once you are registered though, you can start earning points straight away.
~ * Give Me The Points * ~
Every time you shop in Superdrug, simply present your Beauty card at the checkout when paying and you will be rewarded for your custom. In fact for each £1 you spend you will receive 1 point. So each point is worth 1p. The cashier will usually say at the checkout 'you have xxx amount of points' - also the receipt will tell you how many points you have which is great. Unfortunately you can't spend your points whilst shopping online - you can only use them in store.
You can earn points on pretty much everything in store apart from the usuals; mobile phone top up, stamps, gift cards etc.
~ * Boots or Superdrug? * ~
Obviously Boots are famous for their loyalty card, but which is better? To begin with I thought 'oh you only get 1 point for every £1 you spend in Superdrug, whereas Boots give you 4 points for every £1 you spend.' HOWEVER, Boots products are much pricier than Superdrug's products and so I don't think that the difference is that huge to be honest. For example Boots may give you 4p for every £1 you spend, although buying a shampoo from Boots may be more expensive - say a shampoo is £1 in Boots and 79p in Superdrug then obviously you need less points to buy it from Superdrug if that makes sense. So in a way I don't think that there is that much of a difference between the two. Also one tiny little difference is that on your Boots card you have your name on it whereas on the Superdrug one you don't have your name on it. Another difference is that in Boots if you forget your card, if you keep the receipt you can claim back the points when you are next in store (as long as you have your card on you), whereas in Superdrug you can't do this and so you 'lose' the points if you don't have your card on you which is a shame.
~ * What's Good? * ~
One good thing about this card is that you can part-pay for products which means that you can pay for your shopping with your points and if you don't have enough to cover the total cost then you can pay for the rest with money - so it's great as it means that you can have a discount off your shopping. Whereas with Boots you can only pay with points or money - you can't do both. There is a downside to this however - I find that I can't 'save' for a 'big treat' (such as perfume) as I always end up spending the points because I can part-pay for items. Whereas with Boots you can only use points or cash and so I find it easier to save up my points for a special treat.
One thing which I like about the design of the card is that it has a mirror on it - not a usual kind of mirror that will break but a kind of mirror which is part of the card - great to carry around in your bag and being able to 'check yourself out'. The card is also the same size as a credit card and so fits into your purse easily along with all your other cards. One great thing about it is the fact that the mirror makes the card stand out so that it is easy to spot when you are fumbling around in your purse at the checkout.
I'm not sure why, but if you shop online then you will receive 10 points for every £1 you spend, whereas you only seem to get 1 point for every £1 you spend in store - so there is definitely a big difference. So it is definitely better to shop online as you get more for your money. There are also lots of offers to be had online where you can gain extra points when buying certain products which is good.
One advantage with this card is that there is no limit on the amount of points you can earn which is great as it means that you can earn as many as you like. After all if you need the beauty items then you may as well get them from Superdrug and earn some points.
~ * Warning * ~
Make sure that you use your beauty card regularly otherwise if you do not use it in 12 months then they will automatically close your account and any points earned will be lost which is a shame. So make sure you have your card on you at all times.
If you use your card regularly (within 12 months) then you have 24 months to spend the points you have earned - so in a way thinking about it, that means that there is a limit to the amount of points you can earn as you need to get as many as you can in 24 months (if you are saving for a big purchase etc).
All in all, I would definitely recommend the Superdrug Beauty Card - I mean it's free money really, so you may as well get some money back for something you are going to buy anyway.
Thanks for reading!
Xdonzx / xd-o-n-z-x
I was shopping a lot during the period when the Superdrug Beauty loyalty points card was launched and was repeatedly asked by checkout staff if I wanted to sign up to the scheme. I am one of those people who have a loyalty card for every store but in this case I really didn't want to carry around another card and imagined I didn't shop at the store much anyway. However, after being asked so many times, in the end I decided it might be a good idea to sign up.
I'm sure most people are familiar with Superdrug but incase not I'll briefly state what kind of products they sell to give an idea of whether this card might be useful to you. Superdrug are a chemist chain a bit like Boots. They sell make-up from multiple brands including Rimmel, Miss Sporty, L'oreal, Maybelline and more. They also sell skincare (like moisturisers), haircare (shampoos, hair dyes etc. and bodycare products (like soap, gels etc). They also stock things like healthcare products including vitamins, medication, treatments for certain ailments and more. They have their own range of products as well as branded goods. At seasonal times they often stock a wide selection of gifts. Most stores I've visited also have a small kiosk near the till selling magazines, confectionary, snacks and refreshments.
The process of actually getting a card and signing up is relatively easy although you need a computer to do so. I was given my card at the till, earning points on my spend as I collected it, and told I had to register it online. The card is basically just the size of a credit card. It has a barcode and signature strip on one side and the other side of the card is designed to look like a mirror. This might be a nice feature for ladies but probably not as appealling to gentlemen customers. The mirror is a pretty useless feature anyway as it looks more like one of those mirrors from funhouse fayres and distorts your face a bit. After owning the card for a while the mirror also starts to become scuffed and scratched.
Anyway, registering online is fairly straightforward at: http://www.superdrug.com/beautycard
You need an online account to be able to add your card. Once registered you are able to check your points balance whenever you like as well as things like registering your interest in certain offers.
Using the card is straightforward too. Everytime you shop at Superdrug you should hand over your card as you pay. The staff member will scan it and you earn 1 point per every pound you spend. Points can be earned on most things but there are some exceptions such as stamps, gift cards, baby milk formula and a few other things. You can also use your card at the online store and earn points in the same way. I have a Boots advantage card and if I ever forget it when I'm out shopping they give me the receipt and I can have the points added later. Unfortunately they can't do this in Superdrug.
You can spend your points towards your purchase and paying the leftover. Every 100 points are worth £1 to spend in store. You can part pay for items in increments of 100 points.
I have been with the scheme for quite some time now and although I shop quite often in store I haven't earned many points. One reason for this is that I've noticed staff don't always ask for your card at the till so it's easy to forget to hand it over. Another reason is that there are not many good offers in store to make me spend there so I often go to the nearest Boots store instead where I feel like I'm getting a better deal and better chance to really earn some points.
I have to be honest and say that my Superdrug beauty card is the least used loyalty card in my purse. That's not to say that I wouldn't recommend getting one. If you are a regular customer in the store then it's obvious that the card could benefit you. If however, like me, you already have a Boots advantage card you may find yourself going there instead as it seems like Boot's Advantage Card scheme is just a little more appealling and well structured than Superdrug's Beauty Card.
Find out more about the ins and outs of the Beauty card online at:
You need to be over 14 in order to get a card.
As soon as I heard Superdrug had started doing a loyalty card - also known as the 'beautycard' - I went and got one when I was next in the shop. I already have a Boots advantage card for their loyalty scheme and have treated myself to lots of free products with my points from there as a result over the past several years, as it is quite easy to build points up if you regularly shop there. I don't shop at Superdrug as often as Boots but I put that down to having a Boots advantage card.
When I received my card the shop assistant told me I needed to register it online first before I could start using it - and so I did. I did not receive any extra points for doing this, unlike some loyalty cards that will give you some to start you off when you register. It was when I was on the Superdrug website after registering the card that I noticed that you did not actually have to register it online, but you could also fill in the application form available in stores and send it through the post. However, by filling in the application form you then cannot earn points on your card when shopping online on the Superdrug website.
It is also worth noting that you cannot spend your points online, only in store.
I am a frequent online shopper and so I am glad that I registered online and it was very quick and simple to do. I have placed a few orders on the Superdrug website since and my points I have earned from the transactions have always gone on my card, without needing to do anything else.
The one thing I have noticed since getting this loyalty card is that it takes much longer to build up points than I am used to with my Boots advantage card, even though I started regularly shopping in Superdrug and not just Boots, as I had always did in the past. The reason being is that for every £1 you spend you only earn 1 point. 1 point equals 1p and so you need 100points to get the minimum £1 required to use to buy anything in store with the points.
Unlike the Boots advantage card, you do not need to have to pay for the product in full with all your points, you can just use some of the points towards the cost, but only in £1's.
I do like this method but it also means that as soon as I do have enough points I use them against anything I buy and so I am not really saving them up to treat myself to something nice, like I always do in Boots.
I have only ever spent around £4 in points in Superdrug since I got my card over a year ago. I wouldn't even have had that much if it wasn't for receiving extra points last Christmas in one of their promotions. Superdrug do run promotions allowing you to get extra points but I have stopped checking these regularly as I didn't find them to be that good.
On the plus side the card itself does have a mirror on it and so it is handy to keep in your purse! After a while mine got scuffs on it though and so the mirror isn't very clear any more. I am not sure how it did get scuffs or anything though when it is just kept in my purse the whole time.
I will continue to use this card simply because I have it now, but I don't think it is a great loyalty scheme when compared to others. You would actually need to spend £100 in store to simply get £1 worth of points, unless you take part in any of their promotions, which usually aren't that great!
I tend to do a lot of my beauty/toiletries shopping in Superdrug these days and am in there on at least a weekly basis on average. Being a regular visitor I always used to wish that they would introduce some kind of loyalty rewards to make it compare better to Boots. Up until Superdrug introduced this card I would still find myself wandering over to Boots as I would find that just knowing that I was getting Advantage points would fool me into thinking I was getting a better deal. In reality I actually wasn't as a lot of the things were more expensive in Boots. So you can imagine how thrilled I was when I went to pay for my purchases earlier in the year and was asked if I wanted to sign up for this loyalty card.
Once I'd said yes, I was given a mini booklet, which told me a bit about the card benefits and which included a short registration form to fill in. I was given the option between filling it in there and then and having the store send it off for me or taking it home instead. As I was very pushed for time and in severe danger of missing my bus, I opted for the latter. The form is very standard with personal details and also a few questions about your shopping habits. Seeing as I had the form I figured I might as well just fill it in and send it back (freepost) but you can also register your card online. Although you're given the card straight away, be sure to register it as you can't actually earn any points until you've either sent the form back or registered your card online.
You earn 1 point for every £1 you spend. This might sound less generous compared to Boots (who offer 4 points per £1 spent) but for me personally, this isn't a problem. I buy some of my toiletries from places like Bodycare or supermarkets but for what I don't buy there, I often find that Superdrug is cheaper than Boots and as I'm going to be shopping in Superdrug for those items anyway, I'm not tempted to go to Boots instead just for the slightly more generous rewards. I'm always of the mindset that loyalty cards should reward you for spending that you'd be doing anyway rather than influencing where you shop so for me, this points system is perfectly fine.
As well as getting points for your normal purchases, there are also various promotions in-store and online where Superdrug will offer extra points if you buy certain products - much the same as Boots do with offering double Advantage points etc on certain items - so this is another way to earn points faster if you choose to take advantage of these. I'm on Superdrug's email list and they regularly send me emails letting me know what's being promoted at the moment.
This brings me onto one of the better aspects of the Beautycard - you can part pay for purchases. This can only happen in increments of £1 though. Say for example, your purchases come to £3.50 and you have 280 points on your card. You can choose to take £1 or £2 off to make it cheaper. This is a big plus point in my opinion. I'm sure I'm not the only one who has run out of something and needs to stock up but can't really justify the purchase and in this situation, I always like to 'pay' with loyalty points if I have enough of them. In Boots, this is a case of waiting until you have the full purchase price equivalent in points and as I rarely shop in Boots these days, my Advantage points don't add up too much so I struggle to do this even for more minor purchases. Because of that, I really like the idea of being able to part pay with the Beautycard.
One downside though is that you can't use your Beautycard points to pay for online purchases. I have never actually bought through the Superdrug website - I'm in the shop often enough after all and as delivery is not usually free unless you spend £25 or more and I'm very rarely spending this in a single transaction! Superdrug say that you can't use them 'at the moment' so there may be plans to allow this to happen in the future but if you do a lot of shopping online with them, do be aware that while you can build up points this way, you can't spend them.
This is a great loyalty card for anyone who does a lot of shopping in Superdrug. It's true that the rewards aren't quite in line with Boots but it's nice to be rewarded if you're going to be shopping there anyway. It's always bugged me that you can't part pay with points in Boots so I'm glad to see that Superdrug have enabled this possibility with their loyalty card.
I'm sure everyone likes to get something back for nothing, well I know I do anyway so when I heard that superdrug were launching their own loyalty card I was straight down to my nearest store when it was released. I do like my beauty products and I like being rewarding for purchasing them even more!
==Applying for a card==
Applying for the superdrug beauty card is simple and it's free to do so. I went into store and picked up an application form which is easy enough to fill out and quick. The card itself is attached to the form so you can start using it straight away and not worry about using a temporary card.
My local store sent my details away in order to register my card, you can register your details yourself online if you would rather not fill out the application form. You have to make sure you do this though as you cannot redeem your points until you have registered!
Unfortunately you cannot apply for the card online, you have to go to your nearest store.
==Using the card==
Using the card is simple and the same as you would use any other loyalty card. When you are paying for your items you hand over your card and hey presto you get your points. When you make an account on the superdrug site it holds your beauty card details so you do not need to enter them each time you buy. You can find out how much points you have on your account either by checking online, or you can look on the bottom of your receipt.
==Whats different about this card?==
I am a big fan of the boots loyalty card scheme so was not sure how I would like this one as the perks are quite different.
With the superdrug beauty card you receive 1 point for every £1 that you spend online or in store. As with other loyalty cards there are often opportunities to get more points for your pound. Over the Christmas period there was an offer online to get 10 points per pound which is extremely good value. You also can get extra points depending on your purchases for example there was an offer to receive 15 points per pound when you spent on baby products.
Offers for extra points are good with the superdrug beauty card, this makes up for the fact that you do not get extra point and money off coupons through the post like you do with the boots card.
Superdrug e-mail me quite frequently with new offers. I would say I get an e-mail from them either every week or every fortnight.
What I also like about this card is that you do not need to have enough points to pay the full amount like you do with the boots card. You can redeem points in groups of £1 pound, for example if you have 212 points you can redeem £2 off of your purchase. This is very handy especially if you want to treat yourself but are running a bit low on the old pennies!
==Design of the card==
I like the design of the card as it is something a bit different. Its main feature is a mirror on the front. It's a cute deign however where my one has rubbed against something in my purse it gets dirty and scratched.
I think this is a great loyalty scheme for all superdrug shoppers. Despite only launching fairly recently I think it will soon be as popular as the boots card as they are both fantastic but for different reasons. If you have a superdrug near you pop down and get one, it is free after all!
--also on ciao--
I usually shop at Boots and love my Advantage Card but on a recent shopping expedition into Superdrug I picked up some cheaper items than Boots and was offered their Beautycard at the till in order to start collecting Beauty points.
The benefits of having this card are as follows: you can spend your points instore anytime you like; you can earn points when you shop at superdrug.com; you can check your current points balance at a glance at your receipt or even online (once you have registered your card which is quick and easy to do at superdrug.com/beautycard); plus you can sign up to become an email VIP and receive exlclusive offers and perks.
WHAT DO YOU GET?
You basically earn 1 point for every £1 you spend which then equates to 1 penny which is not as much as Boots as you earn 4 points for every pound you spend there although Superdrug is slightly cheaper on many products than Boots anyway but the real advantage here is that, unlike Boots, you don't have to cover the whole amount of the item you are buying so you can mix and match points and money and just deduct whatever you have on the card at the time (in multiples of 100 points) which is quite handy.
There are often lots of bonus points to be had in the store on a daily basis and also online, so you can accumulate points quite quickly depending on what you are buying and whether your items have these promotional bonus points or not. You can also earn extra points from Superdrug's sister company, The Perfume Shop Limited if you shop with them too.
The card itself is credit card size with Beautycard written in pink in one corner and Superdrug take another look in the opposite corner and the majority of the card is taken up with a handy wavy mirror on the front so if you need to check your hair or make up whilst out you can use this so it is a multi-purpose card!!
All in all, although I don't think this beats the Boots advantage card in terms of value, I do feel it is a handy item to have if you do ever shop in Superdrug.
I hope this review has been of some use to you.
Thanks for reading. x
also on ciao
I used to shop in Superdrug a lot, back when their products were cheaper and I didn't have an advantage card. Now that the price gap between their biggest competitor, Boots has narrowed and the endless offers I get to tempt me into Boots, I seem to use Superdrug less and less. Maybe I'm not on my own and Superdrug have decided to do something about it. It baffles me why it has taken them quite so long to come up with a loyalty scheme when Boots Advantage Card, Nectar, Tesco Clubcard and the like seem to be such a success. Being one of the big high street names you would have thought it would be a top priority, even the coffee chains are doing it now. Anyway, finally it's here, the Superdrug Beautycard. But is this just another piece of plastic to overcrowd the nation's purses or a scheme of genuinely of benefit to the store and customer?
Ok with a review of a loyalty card, saying it's blue or green or whatever isn't helpful but hear me out as the Superdrug people must have had a successful little Apprentice style ideas meeting to come up with the design of their card. When you've got a card which calls it's a 'Beautycard,' what better than to make it double up as a wallet sized mirror? I think this is a brilliant idea, it's not just there for the sake of it as it links in so perfectly with their products etc, but it also makes the customer more likely to carry it around and less grumpy at another piece of plastic in their wallet because it useful. Granted, it's reflective silver plastic and not as effective as a proper mirror, but great as an 'emergency mirror'! Bet Superdrug's handbag mirror sales went down when they launched this card though!
When you are next in Superdrug you are bound to hear Joanna 'Stacey' Page, spewing awful lines about the card non stop over the tannoy until you give in and sign up for one. There is nothing subtle about the marketing for the new card, and I find doing you Superdrug shopping with your ipod firmly plugged in you ears is the best bet.
Pick up a leaflet instore which already has you card in it, then you can either send off the attached form or register your card online. It's good that the real card is given to you straight away, none of this cardboard temporary card nonsense you get in other places and you can use it before it's even registered.
Superdrug are really pushing their online sales, as the card gives you 10 points per £1 spend online but only 1 point per £1 spend instore. I think this is wrong to favour their online shoppers to their instore ones, and if anything the wrong way round. Surely from a business point of view they would want people to come to the stores as that's where the overheads are... shop rent, utilities, staff wages, deliveries... and if nothing else to do their bit to get people shopping on the high street which is important for our ever struggling town centres. Maybe Superdrug isn't doing well online, maybe they eventually want to go solely online, whatever the reason I don't like the huge difference in rewards and clear favour towards the online shopper. We can already get discount codes cashback etc, why discourage us from the shops even further? Maybe it wouldn't be so bad if it was double the reward, but ten times is a bit much!
These rewards put them above Boots for the online sales but I'm afraid for instore, I'll probably still use Boots most of the time which gives 4 points per £1.
So what are these points worth? Well, to put it simply, a point is a penny. You can spend these points instore and unlike Boots you can use them as part payment against a product instead of needing the entire value of it to use your points. As far as I can understand from Superdrug's somewhat vague explanation, you can only spend your point in hundreds (or £s). Interestingly, you can only spend you points instore and not online. Maybe they are trying to get us I there then but why oh why let us have the free stuff in the places costing you the most. Agreed, you may spend more. But you may just go for the free stuff.
Superdrug's Beautycard team seems to bit of a mixed bag, great card design, great that they are introducing a card at all, but I'm not sure I understand their thinking behind the collecting points/ reward system. That said, free stuff is free stuff and I'll still use it when I shop there. Will it make me loyal? Er, no.