Newest Review: ... - 10 points per £1 (usually online but it has been seen in store) Triple points (3 per £1 spent) buy xx item get 50 points (different... more
Great if you regularly shop in Superdrug!
Superdrug Beauty Card
Member Name: dippykitty
Superdrug Beauty Card
Advantages: Rewards you for shopping in Superdrug. Being able to part pay with points is great.
Disadvantages: Not as generous as Boots (but I rarely shop there anyway these days).
I tend to do a lot of my beauty/toiletries shopping in Superdrug these days and am in there on at least a weekly basis on average. Being a regular visitor I always used to wish that they would introduce some kind of loyalty rewards to make it compare better to Boots. Up until Superdrug introduced this card I would still find myself wandering over to Boots as I would find that just knowing that I was getting Advantage points would fool me into thinking I was getting a better deal. In reality I actually wasn't as a lot of the things were more expensive in Boots. So you can imagine how thrilled I was when I went to pay for my purchases earlier in the year and was asked if I wanted to sign up for this loyalty card.
Once I'd said yes, I was given a mini booklet, which told me a bit about the card benefits and which included a short registration form to fill in. I was given the option between filling it in there and then and having the store send it off for me or taking it home instead. As I was very pushed for time and in severe danger of missing my bus, I opted for the latter. The form is very standard with personal details and also a few questions about your shopping habits. Seeing as I had the form I figured I might as well just fill it in and send it back (freepost) but you can also register your card online. Although you're given the card straight away, be sure to register it as you can't actually earn any points until you've either sent the form back or registered your card online.
You earn 1 point for every £1 you spend. This might sound less generous compared to Boots (who offer 4 points per £1 spent) but for me personally, this isn't a problem. I buy some of my toiletries from places like Bodycare or supermarkets but for what I don't buy there, I often find that Superdrug is cheaper than Boots and as I'm going to be shopping in Superdrug for those items anyway, I'm not tempted to go to Boots instead just for the slightly more generous rewards. I'm always of the mindset that loyalty cards should reward you for spending that you'd be doing anyway rather than influencing where you shop so for me, this points system is perfectly fine.
As well as getting points for your normal purchases, there are also various promotions in-store and online where Superdrug will offer extra points if you buy certain products - much the same as Boots do with offering double Advantage points etc on certain items - so this is another way to earn points faster if you choose to take advantage of these. I'm on Superdrug's email list and they regularly send me emails letting me know what's being promoted at the moment.
This brings me onto one of the better aspects of the Beautycard - you can part pay for purchases. This can only happen in increments of £1 though. Say for example, your purchases come to £3.50 and you have 280 points on your card. You can choose to take £1 or £2 off to make it cheaper. This is a big plus point in my opinion. I'm sure I'm not the only one who has run out of something and needs to stock up but can't really justify the purchase and in this situation, I always like to 'pay' with loyalty points if I have enough of them. In Boots, this is a case of waiting until you have the full purchase price equivalent in points and as I rarely shop in Boots these days, my Advantage points don't add up too much so I struggle to do this even for more minor purchases. Because of that, I really like the idea of being able to part pay with the Beautycard.
One downside though is that you can't use your Beautycard points to pay for online purchases. I have never actually bought through the Superdrug website - I'm in the shop often enough after all and as delivery is not usually free unless you spend £25 or more and I'm very rarely spending this in a single transaction! Superdrug say that you can't use them 'at the moment' so there may be plans to allow this to happen in the future but if you do a lot of shopping online with them, do be aware that while you can build up points this way, you can't spend them.
This is a great loyalty card for anyone who does a lot of shopping in Superdrug. It's true that the rewards aren't quite in line with Boots but it's nice to be rewarded if you're going to be shopping there anyway. It's always bugged me that you can't part pay with points in Boots so I'm glad to see that Superdrug have enabled this possibility with their loyalty card.
Summary: Superdrug's answer to the Advantage card.