As soon as I heard Superdrug had started doing a loyalty card - also known as the 'beautycard' - I went and got one when I was next in the shop. I already have a Boots advantage card for their loyalty scheme and have treated myself to lots of free products with my points from there as a result over the past several years, as it is quite easy to build points up if you regularly shop there. I don't shop at Superdrug as often as Boots but I put that down to having a Boots advantage card.

When I received my card the shop assistant told me I needed to register it online first before I could start using it - and so I did. I did not receive any extra points for doing this, unlike some loyalty cards that will give you some to start you off when you register. It was when I was on the Superdrug website after registering the card that I noticed that you did not actually have to register it online, but you could also fill in the application form available in stores and send it through the post. However, by filling in the application form you then cannot earn points on your card when shopping online on the Superdrug website.

It is also worth noting that you cannot spend your points online, only in store.

I am a frequent online shopper and so I am glad that I registered online and it was very quick and simple to do. I have placed a few orders on the Superdrug website since and my points I have earned from the transactions have always gone on my card, without needing to do anything else.

The one thing I have noticed since getting this loyalty card is that it takes much longer to build up points than I am used to with my Boots advantage card, even though I started regularly shopping in Superdrug and not just Boots, as I had always did in the past. The reason being is that for every £1 you spend you only earn 1 point. 1 point equals 1p and so you need 100points to get the minimum £1 required to use to buy anything in store with the points.
Unlike the Boots advantage card, you do not need to have to pay for the product in full with all your points, you can just use some of the points towards the cost, but only in £1's.

I do like this method but it also means that as soon as I do have enough points I use them against anything I buy and so I am not really saving them up to treat myself to something nice, like I always do in Boots.

I have only ever spent around £4 in points in Superdrug since I got my card over a year ago. I wouldn't even have had that much if it wasn't for receiving extra points last Christmas in one of their promotions. Superdrug do run promotions allowing you to get extra points but I have stopped checking these regularly as I didn't find them to be that good.

On the plus side the card itself does have a mirror on it and so it is handy to keep in your purse! After a while mine got scuffs on it though and so the mirror isn't very clear any more. I am not sure how it did get scuffs or anything though when it is just kept in my purse the whole time.

I will continue to use this card simply because I have it now, but I don't think it is a great loyalty scheme when compared to others. You would actually need to spend £100 in store to simply get £1 worth of points, unless you take part in any of their promotions, which usually aren't that great!