Newest Review: ... - 10 points per £1 (usually online but it has been seen in store) Triple points (3 per £1 spent) buy xx item get 50 points (different... more
Versus Boots Advantage Card...
Superdrug Beauty Card
Member Name: cyberem78
Superdrug Beauty Card
Date: 19/07/13, updated on 19/07/13 (86 review reads)
Advantages: Can earn 1 point per pound spent.
Disadvantages: You aren't always asked for the card. Not enough offers in store to warrant spending there.
I was shopping a lot during the period when the Superdrug Beauty loyalty points card was launched and was repeatedly asked by checkout staff if I wanted to sign up to the scheme. I am one of those people who have a loyalty card for every store but in this case I really didn't want to carry around another card and imagined I didn't shop at the store much anyway. However, after being asked so many times, in the end I decided it might be a good idea to sign up.
I'm sure most people are familiar with Superdrug but incase not I'll briefly state what kind of products they sell to give an idea of whether this card might be useful to you. Superdrug are a chemist chain a bit like Boots. They sell make-up from multiple brands including Rimmel, Miss Sporty, L'oreal, Maybelline and more. They also sell skincare (like moisturisers), haircare (shampoos, hair dyes etc. and bodycare products (like soap, gels etc). They also stock things like healthcare products including vitamins, medication, treatments for certain ailments and more. They have their own range of products as well as branded goods. At seasonal times they often stock a wide selection of gifts. Most stores I've visited also have a small kiosk near the till selling magazines, confectionary, snacks and refreshments.
The process of actually getting a card and signing up is relatively easy although you need a computer to do so. I was given my card at the till, earning points on my spend as I collected it, and told I had to register it online. The card is basically just the size of a credit card. It has a barcode and signature strip on one side and the other side of the card is designed to look like a mirror. This might be a nice feature for ladies but probably not as appealling to gentlemen customers. The mirror is a pretty useless feature anyway as it looks more like one of those mirrors from funhouse fayres and distorts your face a bit. After owning the card for a while the mirror also starts to become scuffed and scratched.
Anyway, registering online is fairly straightforward at: http://www.superdrug.com/beautycard
You need an online account to be able to add your card. Once registered you are able to check your points balance whenever you like as well as things like registering your interest in certain offers.
Using the card is straightforward too. Everytime you shop at Superdrug you should hand over your card as you pay. The staff member will scan it and you earn 1 point per every pound you spend. Points can be earned on most things but there are some exceptions such as stamps, gift cards, baby milk formula and a few other things. You can also use your card at the online store and earn points in the same way. I have a Boots advantage card and if I ever forget it when I'm out shopping they give me the receipt and I can have the points added later. Unfortunately they can't do this in Superdrug.
You can spend your points towards your purchase and paying the leftover. Every 100 points are worth £1 to spend in store. You can part pay for items in increments of 100 points.
I have been with the scheme for quite some time now and although I shop quite often in store I haven't earned many points. One reason for this is that I've noticed staff don't always ask for your card at the till so it's easy to forget to hand it over. Another reason is that there are not many good offers in store to make me spend there so I often go to the nearest Boots store instead where I feel like I'm getting a better deal and better chance to really earn some points.
I have to be honest and say that my Superdrug beauty card is the least used loyalty card in my purse. That's not to say that I wouldn't recommend getting one. If you are a regular customer in the store then it's obvious that the card could benefit you. If however, like me, you already have a Boots advantage card you may find yourself going there instead as it seems like Boot's Advantage Card scheme is just a little more appealling and well structured than Superdrug's Beauty Card.
Find out more about the ins and outs of the Beauty card online at:
You need to be over 14 in order to get a card.
Summary: It's worthwhile getting a card but the scheme is outperformed by it's highstreet rival, Boots.