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      22.10.2008 14:14

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      I think the idea of the WhSmith card is a great idea if you get to shop a lot in their stores.However I have had mine for many years and never seem to get far with collecting pointsI have also never had any offers from WhSmith in the post which I am surprised about as other loyalty card stores usually send promotional offers out now and again and some all the time.It would be great if they promoted this card much more and drummed up a bit of healthy competition amongst the retailers.Im sure if they did then I and others would be drawn to shop there more

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      03.05.2008 13:29

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      The old system where your card was presented at the till to collect points was far superior. The new system of trying to add points on line is a) only any good if you have access to a computer and b) if you can sort your way through the maze of sites on clubcard@whsmith.co.uk. The new system is not user friendly as it difficult to find how to add the points and many of your elderly customers would not be computer literate. I am very reluctant to award any stars at all.

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      24.09.2004 16:53
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      Everyone knows the point of the loyalty card. It's to fool the consumer into thinking they are getting that little bit extra for nothing, which will entice them to keep coming back to that particular store rather than the cheaper one around the corner. In return, the retailer gets valuable information about the spending habits of its customers and doesn't lose out financially because the loyalty rewards are peanuts in the scheme of their overall budgets. Or if the rewards are actually decent, like the Boots advantage card scheme, then they simply hike up the prices of their products by a few pence to compensate for the loss. Either way, you can be assured the retailer isn't losing anything by offering you rewards for your loyalty!

      As a student, I found the loyalty card a fantastic way to make money: I used to jokingly switch my mothers Tesco clubcard with my own when she went to do a big monthly shop, and therefore stole all her points, and thus her money-off vouchers. I'm still a sucker for the Boots card and save up all my points for Christmas, when I buy gifts with them. And I have numerous other loyalty cards in my wallet, which demonstrate just how disloyal I actually am to any of the stores I shop in.

      The WH Smith Clubcard is the most unrewarding piece of plastic I possess. When I realised that they did one, I duly picked up my leaflet in one of their branches and filled out the form in order to get one. After months and months of handing it over to the cashier before purchasing my goods, I finally looked at my till receipt to see how much cash I had earned for my loyalty. I'd collected points on anything I'd bought apart from lottery tickets, so I must have amassed a few, I thought. The figure came to just over a whole British pound. Well, I was overjoyed. What treat could I buy in store with that to reward myself for being such a good customer? Perhaps half a birthday card? Six bic pens? Or a bottle of fizzy juice, perhaps?

      I shouldn't mock. It's still something for nothing, but it's something VERY SMALL for nothing, which just isn't as good. The main reason I wan't getting many points is that you need a minimum spend of £1 to get any at all, and I often buy a newspaper or a can of juice or something else of lesser value. Provided you do spend £1 or more, you will get one point for every 10p you spend. And points of course, means cash. You'll need, for example, 500 points to get £1 back. That's a spend of £50 for a £1 return. The Boots card, by comparion, is twice as good, giving you £2 back on a £50 spend, double the amount.

      Obviously I just don't spend enough in WH Smiths to make it worth my while. I can buy almost everything they sell cheaper elsewhere with the possible exception of magazines (which I don't buy anyway): CDs and books at amazon; cards and wrap at Marks & Spencers; juice and crisps at the supermarket; stationary - well, almost anywhere else is cheaper!

      One of the better aspects to the card is the ability to pick up on special "points offers" where you can accumulate large amounts of points simply by choosing to purchase selected goods or combinations of goods. It's a much easier way to hike up your points balance. WH Smith don't seem to market this to it's full potential however; in fact, there are very few clues in the store that they even have a loyalty card at all. I never get asked to present it at the till, I never see others being asked if they would to join the scheme, and I rarely see the special points offers which publicise it's existence. It seems a waste of their administration to run the scheme at all if they aren't prepared to use it to their full advantage. Perhaps they thought they had to have a card in order to keep up with other retailers, but it all seems a bit of a pointless investment to me if it only just "exists" and no more.

      Another good point about the card is that you can redeem your points on almost anything you choose to buy, rather than only on selected ranges or items like at Boots (there are a few exceptions of course, like lottery tickets, stamps, cigarettes, etc.) So if you do happen to spend a fortune in WH Smith on a regular basis anyway, at least you can get something you actually want and would have bought anyway back in return. You can also both gain and redeem your points at the online store, which is useful to know.

      Overall, only worth getting if you are a regular shopper there and usually spend more than £1 per visit. And a wasted opportunity for WH Smith!

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        18.01.2002 02:24
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        This is the savings card for Whsmiths! It is an ok savings card – not the best, but not the worst. It is ok, you do have to shop in there shop quite regularly to really build up you point balance, but slow steady progress will build up the points will give you a good amount of points. Whsmiths is ok with their point scheme. With Whsmith you get one point for every 10p, but you must spend a whole £1.00 to get any points. 500 points equals £1.00, so that equals 2p to every one point. This is quite a good deal, and is better than most of the other point schemes. Whsmiths is good because you can spend your points on anything in the store. You can spend them on quite a lot of products, including CD’s, Videos, Magazines and Books. You can also pick up some great deals inside the store – like getting 1000 points for buying two books or 500 points for buying certain CD’s. 1000 points does equal £2.00 so that is quite good. The Whsmith does have some drawbacks like it is quite slow to collect all the points, but when you get going it is worth it. Store point cards aren’t very good unless you are willing to spend a lot of money and a lot of time collecting. A good way to collect is to spend big amounts in one go like spending £20.00. This will pick up lots of points. Whsmiths is worth a look, but it is nothing to go jumping with joy over!

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          19.10.2001 18:46
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          I have a WHSmith card which I have loyally been carrying around and using for years. It is worth having as you will eventually get points on it. However, you cannot get points for buying stamps or phone top up cards, which I always seem to buy at WHSmiths. Also, you need to spend over £1 or they won't give you any points, so every paper I buy gets me nothing in points. When you do spend over £1 you get one point for every 10p spent. So, that's 10 points for every pound spent. Here is a guide to how many points you need to save some money... Collect Save 250 pts 50p 500 pts £1.00 750 pts £1.50 1,000 pts £2.00 1,500 pts £3.50 2,000 pts £4.00 2,500 pts £5.00 5,000 pts £10.00 10,000 pts £20.00 Therefore, you do need to spend a hell of a lot of money to get any reward. I have been investigating and it seems you do not get awarded points and cannot redeem points against, purchases of gift vouchers, charity products, stamps, National Lottery products, phonecards, book tokens, theatre tokens, tobacco, cigarettes and certain other goods that may be notified from time to time. WHSmith stores at airports and stations are unable to redeem Clubcard points, although points can be earned in these stores. WHSmith.co.uk is also unable to redeem Clubcard points, although points can be earned online. Signing up for Clubcard is easy... *You can join over the phone - just call the Clubcard Helpline on 01793 451222 Or else you can pick up an application leaflet from any of our stores. Oh well, it is better than nothing but certainly not the best reward scheme around.

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            18.09.2001 21:54
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            It took me ages to get around to getting a WHsmith club card. I am so glad i did. I can recomend getting one if you haven't - the are completely free with no strings attatched. Basically when you buy products within the store you collect points. Ok - this is a very slow process to get the number of points that is worth anything but every little helps. I think to get any points your purchase has to be over £1 then you can start accumilating. I think whsmiths have come up with a very good idea as it does increase cusomer loyalty. In my case this is how it helps me. I buy music everyweek as i am mad about music - totally my life . I would buy the music anyway even if it was at another store e.g our price (which is usually more expensive anyway) or woolworths - but i almost always but it from whsmiths (unless it's considerably lower in price somewhere else). I buy it from smiths as i can just put the points onto my card which i accumilate for a while then put towards an album or something when i have saved up £2/3 then i can get it for cheaper. I have not yet ever managed to save up enough points to get a whole album on my points because i prefer to get a couple of pounds off a few albums rather than saving up for a year to get one album. I also find it useful when buying magazines. I usally end up buying them from there because of the club card. I would buy them anyway but this influences me to buy them at whsmith as i will accumilate the points - every little helps. To get the card - just ask instore and fill out a quick leaflet and then you have your card. quick - easy - and painless and you can start saving points straight away. I think this is a good card and would recomend it for all ages .I am not sure if there is an age that you have to be to get one (giving details - may need parental permission if younger). Even if you are an infrequent shopper at smiths there is no expirey on the points
            (that i know of)and it may even save you some money and make you a more loyal customer to W H Smith. I am sure you would think this card is worth the bother of getting it. I can assure you that if you're like me then it's not a waste of time.

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              01.05.2001 03:59
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              OK, so I admit it, I couldn't think of a decent title for this op! I mean - how do you come up with a witty pun to do with cards? (anticipates hundreds of comments with viable titles I should really have thought of) Anyway - shopping. We give a lot to the average retailer (i.e all our money), and while we (generally) get what we paid for, it'd be nice to get that little something extra for our effort, to make it seem slightly more worthwhile shopping there than at the almost identical shop we doors down. Retailers would seem to have picked up on their customers vibes, and now nearly every shop worth their salt has some reward scheme or another. It defeats the object for them really, as rather than making them stand out a little more, it makes not that much difference as all their competitors run similar schemes now too! WH Smith is a well established British store. Founded in 1792 by Anna Smith and her husband, it was a small newspaper business that was later developed into a bookstore business by her son William Henry Smith, and his son, also called William Henry. They primarily opened bookstalls in stations, and their newspaper delivery service was unrivalled for some time after their innovative approach to delivery became a success. There's a lot more history to the business (see www.whsmith.co.uk), but the long and short of it is that it is a hugely successful business, and WH Smith & Son - now simple WH Smith - is a diverse and professional operation, and something of a household name. - What is the Clubcard? In order to keep up with the rapidly changing market, WH Smith introduced their Clubcard a few years back to offer their customers some comeback on their shopping, and to entice new customers with it's benefits. Signing up for a Clubcard is free, and you have only to pick up a leaflet instore and fill it in to get your hands on the little green piece of plastic. It offers you many benefits when you shop there, and it c
              ertainly gives you a reason to spend your hard-earned cash in their stores. Every time you spend £1 or more in their stores, you'll earn 1 point for every 10p you spend. 500 points represents £1 (i.e every 5 points gives you 1p). It might not sound like much, and indeed, it isn't a fortune, but you'll find it soon mounts up if you shop there often. - What are the benefits of the Clubcard? So what can you do with your Clubcard now you've taken the time to sign up for it? Well, the advantages are many. Of course, once you have your card, it can be used to get cashback on your purchases at WH Smith, which can prove quite handy, and a nice surprise when you've forgotten what points you have. Another advantage is that you can earn points whenever you buy stuff (assuming it totals over £1), whether it be an instore purchase or an online one. The final benefit is that you can use the card straight away after signup - no waiting around for your registration to go through! - Using the Clubcard Using the Clubcard is simple - you hand it over at the time of purchase, and the cashier adds the relevant points to your account before giving you your card back. Your receipt will have the new and old points totals on the bottom. If you want to redeem your points, then you just tell the cashier that you want to cash in your points at the time of purchase, and they discount your purchase accordingly. It's really that simple. If you have any problems, you can always call the Clubcard helpline – a standard rate number - on (01793) 451222. - Is it worth the bother? Sure it is. I mean - it doesn't cost you anything, and you're effectively getting something for nothing. While it will take a long time to build up your points if you don't shop there often, it's still nice to get a free magazine, CD, or book every so often without realising that you'd actually got THAT many points! I've already got a
              couple of books and a magazine through it, so I'm happy :) In the end, all the effort it takes is to take your card out and hand it over to the cashier – everything else you do already, and then you'll be getting that little bit extra in return. It certainly works. Another reason to do it is the special offers WH Smith runs sometimes. It's like with other reward schemes – if you buy a certain product or type of product during the special offer, you'll get, say 200 extra reward points (that's an extra 40p for you!). This can turn out in your favour quite often, especially if it's something you're going to buy anyway. - So… The Clubcard is virtually identical to most other reward card schemes around at the moment. And it has the same benefits – you're not going to accumulate a small fortune in loyalty points, but you will have a tidy little sum which will be fun to spend at a later date. It's doesn't cost you anything, and it isn't particularly difficult to do. Overall, it's worth doing, and if you shop there on a regular basis, then all the better. A good scheme with no apparent problems – and another nice piece of plastic to fill up your already crammed wallet!

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                11.02.2001 05:32
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                savings - great idea - customer loyalty It took me ages to get around to getting a WHsmith club card. I am so glad i did. I can recomend getting one if you haven't - the are completely free with no strings attatched. Basically when you buy products within the store you collect points. Ok - this is a very slow process to get the number of points that is worth anything but every little helps. I think to get any points your purchase has to be over £1 then you can start accumilating. I think whsmiths have come up with a very good idea as it does increase cusomer loyalty. In my case this is how it helps me. I buy music everyweek as i am mad about music - totally my life . I would buy the music anyway even if it was at another store e.g our price (which is usually more expensive anyway) or woolworths - but i almost always but it from whsmiths (unless it's considerably lower in price somewhere else). I buy it from smiths as i can just put the points onto my card which i accumilate for a while then put towards an album or something when i have saved up £2/3 then i can get it for cheaper. I have not yet ever managed to save up enough points to get a whole album on my points because i prefer to get a couple of pounds off a few albums rather than saving up for a year to get one album. I also find it useful when buying magazines. I usally end up buying them from there because of the club card. I would buy them anyway but this influences me to buy them at whsmith as i will accumilate the points - every little helps. To get the card - just ask instore and fill out a quick leaflet and then you have your card. quick - easy - and painless and you can start saving points straight away. I think this is a good card and would recomend it for all ages .I am not sure if there is an age that you have to be to get one (giving details - may need parental permission if younger). Even if you are an infrequent sho
                pper at smiths there is no expirey on the points (that i know of)and it may even save you some money and make you a more loyal customer to W H Smith. I am sure you would think this card is worth the bother of getting it. I can assure you that if you're like me then it's not a waste of time.

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                  26.01.2001 00:50
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                  After examining the details in a little depth it bares down to you receiving a 10% discount on use of the WH Smiths Clubcard. You are only awarded points if your purchase is over the value of £1. If it is, you will be given 1 point for every 10 pence you spend. With many items costing several pounds, i.e. books, videos and music then this can soon tot up your points. Also, from time to time products will carry large amounts of bonus points - I have seen products carry up to 2000 extra points. The plus side of this is that WH Smiths sell greetings cards and Newspapers/Magazines. If you buy special interest magazines on a regular basis think of how quickly the points will build. Registering for a crd is very quick and simple. You simply fill in the form, peel off the card and then give it to a cahsier, they will then do the final bits and you are free to use your card, and start to save. You can redeem points, any number that you desire, at any stage, assuming of course that you have them. They can be as part or whole payment for the goods.

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                    21.01.2001 22:29
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                    The WHSmith clubcard rewards you every time you spend over £1.00 at WHSmith. You get 1 point for every 10p you spend, and each point is worth 0.2p. In other words you get 2p back for every £1.00 you spend, or 2%. This is above the rate that you get at places such as Tesco and Sainsburys, where you only get 1p per pound, or 1%. However it is below the other major high street chain with a loyalty card, Boots, which offers an excellent 4%, with NO minimum spend and the points rounded up. One of the great adantages of Smith's card is that you can use as much or as little of the points whenever you want, instantly, against purchases at the till. With most loyalty cards, you have to wait a while for your vouchers to come and they are in fixed amounts. You can just use the card for £1 off, 47p, £5.69, or whatever you wish, whenever you wish. You can also sometimes earn bonus points on certain products, which can be worth anything from 50p upto a few pounds. My advice is that even if, like myself, you only occasionally shop at WHSmith, you might as well have one of these cards as you won't lose anything, and you will always gain on anything that costs over £1 (which, let's face it, is nearly everything these days!).

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                      06.12.2000 17:17
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                      Whsmiths card is not as generous as it could be. I again (as mentioned in other dooyoo reviews I try not to spend to much and do not pick places that are to expensive. So I shop where they offer no reward cards) The only good point is that allow you to part redeem you points so if you have £0.58 pence you can spend £10 and get the £0.58p off. I do buy magazines very often. I tend to buy via subscriptions rather then going in every month and I do not buy daily papers either. So I never seem to rack up points. The one thing that I do find really mean is that you can not get points on buying stamps which is about the only thing that I buy in there. As I do lots of competitions and need to send them off. If you buy lots in there then again a good deal. But for people like me then I would suggest do not bo

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                        06.12.2000 05:36

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                        This card is just the best. I was always spending lots of money in WHSmiths anyhow, but now at least with this I can buy even more. The only down fall is, is that you have to spend at least a pound to earn some points ... but then when you go into the store I would be doubtful whether you would want to just spend 50p anyhow !! ... I say get one, spend loads and even more !! Even though it sometimes seems that it takes ages to build up a decent enough value on your card, you will probably find loadsa items in store offering bonus points. And even if you only have £1 or £2 on your card you can still use them to get money off, but I would say its better to save them till you have LOADS !! ...

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                        06.12.2000 03:44
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                        The WhSmiths reward card is one of the best reward set up programs that I have come across. Why is it so good? They provide you with an easy to use card in which you display when purchasing and products from the shop. They add on a good amount of points and give you a value of your card on the receipt. A good thing about this card is that they don’t sent you pointless and sometimes unusable vouchers, they give you the value you have on you card of any product that you what, it only took me about half a year the get a free £10 CD. Problems Although this is one of the best cards I still don’t think they give you enough of a reward for your trouble to shop there. With a wide rang of products available in WhSmiths if you are loyal to the company then you could make a reasonable reward. One of the best, the WhSmith Clubcard

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                          06.12.2000 01:12
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                          As clubcards go, it isn't too bad. Granted you need to spend a minimum of £1 before any points are added to your card but most magazines are over £1 and as they are the same price everywhere it is no real strain to buy from Smiths when it is local. The conversion value isn't fantastic - your card is credited with 1 point with every 10p spent over the £1 threshold. For converting back into money, 500points is equal to £1. Points can be earned on most of the products in all WHSmiths stores, and online. The exceptions including among others, gift vouchers, lottery tickets and cigarettes. Points can be spent on most products in store but NOT online, with the same exceptions. Where this card comes into its own is in the special offers that Smiths use. The ones where you buy one book and get 1000 points (or £2) put onto your card. Of course, this is only any good if you WANT the book in the first place! There is also the added bonus that you can transfer your points to friends and family, although as yet I haven't tried this option. More recently, my local store has been having an evening specifically for card holders, giving them an exclusive 10% discount, although I am sure it was open to everyone! If you shop at Smiths regularly, then this card is worth it. It is a free card, and although you won't save a fortune with it, you can get a nice sum saved up which will give you money off at Christmas.

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                            05.12.2000 22:37
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                            I have had a WH Smith reward card for about two years now, and I am still waiting to see if it does bring any real benefits with it. As far as I know, the points are awarded as follows: 10 points for each pound spent on goods at WH Smith, which seems to equate to 1 point for every ten pence you spend. Not bad? Not quite. You have to spend over a pound to get any points at all, and while this clearly isn't very much, I only ever nip into WH Smith on the way to the station to buy a paper and a Twix! I never seem to break that one pound barrier, and I rarely seem to have the time to browse around and look for anything more to help me build up the points on the card. Of course, that is really the idea of a reward card - essentially it doesn't reward the shopper, as the shop in question invariably has the benefit of your money going over the counter anyway. This is especially true if you decide to spend more on stuff than you perhaps would not otherwise buy, with the intention of topping up your loyalty points on the card... the shopper gets a perceived benefit, and when you do eventually rack up sufficient points, does it really make a dent in WH Smith's profits if they give away some magazines or books for free once in a while? I think not. There is one recently-introduced good point to this reward card scheme though - if you make any purchases at the WH Smith online store, you can enter your clubcard number and get points for everything that you buy added to your account. Good integration of new and existing technology, but nothing earth-shattering - and the points do take a while to be credited to your card account. The main problem for me (bearing in mind that this is exacerbated by my being out of the UK for long periods), is that on the occasions when I do use the clubcard in-store, I am invariably told that I have to reactivate it. It seems that if you don't make any points transactions using the card for a
                            couple of months, it goes out of service and you have to fill in a new application form and have the points transferred to a new card. Now, I could understand this happening if the card hadn't been used for a year, but it happens with monotonous regularity... However, despite my protestations, I still remember to swipe my card every time I buy a book at the airport, just like I always use my Tesco Clubcard when I'm back in Britain! All in all, this is no different to any other chain store reward scheme - it's the old carrot and stick philosophy, which works so well because the stores know that we will keep going back and buying their wares (which is good for them) if they offer us something for 'nothing' every few months.

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