My husband thinks a very good television is probably the most important purchase you can make. He's wrong but I go along with it and as a result I found myself in the Bang and Olufsen shop. The retail experience is superb. Very cool ( and expensive gear ) , obsequios salesman, huge whole in the bank account as a result. They build them to order so a wait for delivery but the shop come and install ( all in the price ) so the set up is dead easy. Wonderful design , nice elegant screen , very well designed funky looking remote control. The television looks really good and is easy to use. The installation includes getting Sky and DVD player to work and they tidy all your wires up in a nice sort of hairnet thing. I don't know all the techy details so can't help there but I can say that the picture is superb , the look of the thing is great , my husband is very happy and the quality and reliability are excellent. The cost ....... well if you believe you get what you pay for then it had better be the very best . We think it is.