Desire by Debenhams

Well I have thought long and hard about how best to review Desire by Debenhams because I don't really know what I think of the shop. I suppose it is the 'by Debenhams' bit that spoils it, because it gives you high expectations. As a stand alone shop (if it was called something completely different) I would not dislike it as much as I do, but as it stands I really think it is the most pointless idea I have ever seen. Basically it is like Debenhams sat with a plan of their usual shop and stuck pins in random concessions to decide what to stock in their Desire shops. It is pretty unclear exactly WHAT the shop does sell, as in the one local to us the concessions ...  Read the complete review

Our town recently got a makeover. They knocked down our admittedly old fashioned Beales department store and built a sparkly new shopping centre with identical shops to every other town close by. However, replacing Beales was a new spin off Debenhams store called Desire by Debenhams. It is a good store and has added a welcome new choice of womens and childrens wear that is affordable, however this is all it offers. No longer do we have a department store which has men's and home departments. The store itself is well laid out. The women's section is grouped by designer, all the main designers by Debenhams are there- Mark Williamson, Betty Jackson and Red ...  Read the complete review