Debenhams, just smaller and less useful (Desire by Debenhams)

Member Name: magenta23

Product:	Desire by Debenhams
Date:	16/12/08 (295 review reads)
Rating:

Advantages: Good quality ladies clothing. A good looking store

Disadvantages: Not sure in which towns it would be useful

Our town recently got a makeover. They knocked down our admittedly old fashioned Beales department store and built a sparkly new shopping centre with identical shops to every other town close by. However, replacing Beales was a new spin off Debenhams store called Desire by Debenhams.
It is a good store and has added a welcome new choice of womens and childrens wear that is affordable, however this is all it offers. No longer do we have a department store which has men's and home departments.
The store itself is well laid out. The women's section is grouped by designer, all the main designers by Debenhams are there- Mark Williamson, Betty Jackson and Red Herring. The cosmetic and perfume section again grouped by brand and very overstaffed with many over helpful and over made up ladies.
Upstairs is the core Debenhams ladies range, lingerie and kids clothing. It is an easily shoppable store and the product is good quality. I love Debenhams for providing 'designer' goods at small prices.
The staff are helpful and the place is smart, clean and well merchandised. As a stand alone store I can't really fault it. What I can fault is the expectation you get by seeing Debenhams on the front of the shop. Really they are just another ladies clothes store disguised as a department store and I think ultimately, a regular Debenhams store would have served our town's needs better.

Summary: A nice store, but unsure why we need a slimmed down Debenhams?