Newest Review: ... The store has 6 levels and even has it's hair salon, pharmacy and travel agents. Selfridges is a great place to shop if want designer prod... more
Selfridges - One of the most pleasant place in London (to me)
Member Name: ariel_le
Advantages: Shopping heaven
When it comes to London shopping, we have to mention Oxford Street first, and on Oxford Street, you can easily find people with many yellow shopping bags, I must say that if you haven't been to Selfridges, you have never been to Oxford Street.
Why I say that? As a self-proclaimed shopaholic (although very tight budget), if Oxford Street is the Europe's busiest and densest shopping street then Selfridges must be the most glamorous "shop" in there. As many other girls, I love shopping, but do you get tired of seeing all the same brands and stuffs at each and every towns or cities you go? And you can easily get them off their online stores as well. I must admit I didn't so fancy about Selfridges when I lived in Birmingham, but the flagship store in London is totally different. If I was a princess, I would love to live there (just kidding!)
The London store was opened in 1909 and is an impressive building on Oxford Street. If travelling by tube you can either get off at Marble Arch or Bond Street as it is a short walking distance from both.
The store has amazing large windows with some very attractive and wonderful window displays. They change the theme quite often so each time I go there, I feel like another experience. The window displays aren't something that you would like to wear but they are so colourful, so eye-catching that you would definitely want to pop in and have a look. Selfridges is, to me, always the most appealing place on Oxford Street, you can easily spot it from distance.
Selfridges sells probably almost everything. Households, beauty products, clothing, books... you name it, Selfridges has them all. The shops is spread out over 6 floors. Most of the items are high-ended with high prices that not everyone can afford. However they do have some high-street brands (though the upper high-street brands like FCUK, Miss Selfridges, etc)
The Lower Ground Floor includes a bookshop, luggage and the cook shop.
The Ground Floor includes fragrance, beauty, stationery, the foodhall and women's street fashion (some high-street brands as I mentioned).
The First Floor is the Menswear, Men's shoes and accessories.
The Second Floor is the for the Ladies, including designer wear, clothes, shoes and accessories.
The Third Floor has lingerie and also childrenswear.
The fourth Floor is furniture, lighting and bedding.
Selfridges offers a big variety of items in many different brands. The layouts make it a pleasant place for shopping (especially window shopping). In my eyes, everything is so sparkling, every time I walk in there, I feel like I am another world (I am not exaggerating). The prices are of course high, as you would expect with high-ended brands. I don't usually buy stuffs there though as I mentioned I didn't have that much money. But it's nice to have some treats now and then.
The staffs are very friendly and helpful, sometimes they are a bit pushy. There is a really big Mac cosmetics counter there and everyone can freely try out without any problems. You can easily ask the staffs to give advices and stuffs but I feel like everyone is so eager to try out themselves.
Like most other department stores I've been, there are always staffs asking you if you would like a makeover or try out their products. Usually, I feel so tempted to buy the products they let me try, but then I just thank you and walk away, some staffs give me not-very-pleasant look but well, I guess that's common.
There are often launching events at Selfridges and designers' sample sale at Selfridges, which I find quite interesting as well.
The store is open 7 days a week. On Mondays to Saturdays it is open from 9.30am to 8pm with late night opening on a Thursday to 9pm. On Sundays it opens from 11.30am to 6pm although you can't actual purchase anything until 12noon.
The Christmas sale (on Boxing day) at Selfridges is probably the biggest sale in the UK with people waiting from 4am or even sooner. It's like madness with designers' brands up to 50% off or even more.
The foodhall at Selfridges, though not as good as in Harrods, it's nice enough. There are usually free samples to try out, and the food there is quite delicious. There are fresh food from London's most famous farmers' markets, and there is a Yo!Sushi which I think is the most popular there. There are, however, some nice fresh food counters, particularly cakes and deli goods that you go down particularly well at lunch time. And there is 50% off for nearly-expired food as well, which I think is a great way to try out some delicious things.
The refund policy is good with a complete refund offered on unwanted goods (provided they are as new) as well as the obvious refund on faulty goods (it may be different for sale items though).
I can spend hours wandering around Selfridges without looking for any particular things. I just love the feeling there. One of my imaginations of heaven. Definitely check out if you haven't. Selfridges is at its most appealing state at Christmas time but I love going there all year round.
Summary: You'll never stop finding inspiration here, esp for a treat :)