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A Danish Tiger Is Living In Chelmsford!
Member Name: Machair1
Advantages: Cheap and high quality.
It has actually been there for 9 months, but I have only just discovered it because I walked past it many times, believing it to be a fly by night shop, just like so many we have in the town now. Situated close to Vision Express I noticed it when I went to collect my contact lenses and so I decided to venture in.
Tiger is actually a Danish company. I was told this by the very helpful assistant when I was paying at the till, and I further verified this when I returned home and visited the website which you can find at www.tigerstores.co.uk.
The shop started life in Copenhagen 10 years ago, and due to its outstanding success now has stores in Iceland, Germany, The Netherlands, Spain and Sweden, and now most recently in The UK in 5 stores. These are in Basingstoke, Chelmsford, North Finchley, Ealing and Hammersmith.
Each year they distribute over a million copies of their catalogue to every household in Denmark!
Now to imagine their stores is to see the clean simplicity and quality of IKEA with the price and product style of Poundland. The goods are priced at £1, £2, £3, £5, and £10.
Walking into the Chelmsford store is amazing. There is so much in there, but without the crowds and queues of Poundland it makes it easy to look at things, whatever time of day you visit. Having said that the shop is busy and there are no shortages of customers.
The shop oozes quality and it not selling anything which looks cheap or tatty. There are departments from children's toys to shampoos, from computer accessories to make up, and from crisps made in Sweden to every thing you could wish for to do a great BBQ. It has a stock which changes from week to week, but the look of the items is high standard for sure.
I was really amazed at what was in there and the prices which seemed really cheap for the quality. It was also incredibly well organised, with items in baskets and everything neat, tidy and orderly allowing choosing things to be simple and easy.
I would recommend you have a look at the website because although it is not mail order it gives a great idea of the kind of stock which is available in the stores.
I have bought some tools for the BBQ which my husband was amazed about, because the price was brilliant for the quality which is first class. We tried the Swedish crisps and thoroughly enjoyed them. I tried the eye shadow for £1, two shades of green which looked lovely, didn't crease, lasted all day, and was just as good as my normal brand. They have a brilliant collection of stylish black and white contemporary kitchen items, and I bought some of these which are again high quality.
They do some excellent inexpensive storage items such as basket weave boxes, and endless items to tidy up desks and offices.
The range of candles is immense and this is probably what attracted me to the store in the beginning as they had part of their range in the window. Best of all they stock an up to date range of reading glasses for £3 which are excellent, and I bought several pairs in different colours.
Certainly the prices are excellent value; the selection is extensive and a little bit different, which I really like. They had bars of daffodil and plum soaps which really smell so pretty.
To get the most out of this store I think a weekly visit may be in order so you can take advantage of whatever is available. You need an open mind as just like Poundland you know the type of items you will find, but not the exact ones. The exciting thing about this shop is it is such a novelty to walk round, where everything is new and unfamiliar. It makes for an interesting journey from the door to the checkout as you traverse aisles of new discoveries as you go.
I hope it grows to be a company with branches all over the UK because as yet it is confined to London, and a small radius outside. They are looking to expand into more towns near to London so hopefully they may succeed as time goes by. Certainly with the economy as it is we are all looking for a bargain, and it's so much more interesting to buy a Danish one. Cheap they may be, but they are unique too, so whatever you buy in there may become a talking point!
Summary: A unique shop and very good value. Watch out Poundland!