The tagline reads 'It's Back!' and it certainly. I couldn't remember the last time I had Arctic Roll, to the point where what it actually is confused me when I saw it in the freezer at my local Tesco the other day. I don't normally get many puds when I do the shop, but I made an exception here and put it in my trolley. After all, it was only £1, and had stirred up some long forgotten memories.

Essentially, Arctic Roll is just like a regular Swiss Roll or jame roll, only the filling is ice cream instead of a complete roll of jam or chocolate and sponge. It presents itself in a roll/log, with the outside being a thin chocolate sponge, and the inside being milk chocolate ice cream. Whereas you would find a swiss roll gooey and soft and spongy, the fact that Arctic Roll is a frozen pudding means that it is actually harder to cut through (unless you employ a sawing motion or use a hot knife!)

Personally, I like to have Arctic Roll when it has melted a little and the sponge and ice cream mix a bit. This seems to be a normal trend amongst people I know and also other reviews, etc I have read on it. It goes well on its own, although I had it with a little custard and some hundreds and thousands (went the whole hog on the rediscovering my youth part of the pudding!)

There is a thin wisp of chocolate sauce within the ice cream, and with the sponge on the outside also being made of chocolate as well as the ice cream being chocolate flavour, this gives the Arctic Roll its Triple Choc tag, and yes, this results in the whole 260g log containing just under 600 calories. As you would expect, the sugar content is quite high, too, but then it's designed as a treat, a dessert, and it is made almost entirely of chocolate, so what do you expect?

For those allergy sufferers of you out there (and I am one!), the Arctic Roll contains wheat, milk, egg and soya, and, as with everything these days, it has been made in a factory handling nuts. If none of these nutritional facts bother you, then get yourself an Arctic Roll - it tastes great, and is not over chocolatey. The textures compliment each other, and the whole dish will vanish in an instant. Like I said, I like to wait a bit so mine starts to soften before eating, but each to their own!

Arctic Roll is currently available in most leading supermarkets for around the £1 mark, and is well worth getting as a treat pudding for your kids, the family, a party, or just for yourself! Enjoy!