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Birds Eye Original Raspberry Arctic Roll

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12 Reviews

Brand: Birds Eye / Type: Other Desserts

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      22.06.2013 15:09
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      It is something you try once and don't necessary buy again!

      =Birds Eye Original Raspberry Arctic Roll=

      =Do YOu????=

      Remeber the 70s?
      Like cake with a jam filling?
      Like ice Cream?
      Want to try something different?

      Even if the answer to remembering the 1970s is a no don't worry, yes to the rest, then step this way.........

      (Drum Roll)

      Come and meet "Artic Roll"
      Back in the 1970s, this was new, refined, a luxury dessert, that you would have as a treat on a Sunday teatime.


      Although you might be put off when you read all the ingredients?? - 260gram dessert cake

      Vanilla Flavoured Ice-cream (64%)
      Sponge (25%),
      Raspberry Flavoued Sauce (11%).

      Vanilla Flavoured Ice-cream: Reconstituted Dried Skimmed Milk, Sugar, Glucose Syrup, Vegetable Oil, Dextrose, Emulsifier (E471), Stabilisers (Carob Gum, Guar Gum), Natural Vanilla Flavouring, Natural Colours (Beetroot Red, Mixed Carotenes).

      Sponge: Wheat Flour, Water, Sugar, Dextrose, Pasteurised Egg, Soya Flour, Raising Agents (E450, E500), Skimmed Milk Powder, Emulsifiers (E475, E471).

      Raspberry Flavoured Sauce: Sugar, Water, Glucose Syrup, Raspberry Purée (10%), Cornflour, Citric Acid, Natural Colour (Anthocyanins), Gelling Agent (Pectin), Acidity Regulator (Sodium Citrate), Natural Raspberry Flavour.

      =How to describe an Artic Roll=
      Think of a chunk of vanilla incream but has been rolled into a round tube shape, this has then been rolled in a Raspberry coating, and then wrapped into a thin layer of cake sponge

      =This goes into 5 slices!=

      =To serve=
      Juts take out of freezer a couple of minutes before serving to allow the ice cream to soften just enough so you can cut it without ending up in a+e with a cut finger.

      It stays in shape once cut, so you get a mini log of this wonderful mix!


      =The Taste=
      In a way the first thing I would say is why didn't they leave it in the 70s, and secondly you can tell why it took so long for it to come back.

      =Where do I start=
      The ice cream is ok, its Vanilla, can't really go wrong with that, the raspberry layer is so thin, buts it very sweet, as for the sponge - it is a bit odd tasting as it is frozen but I'm eating it.

      I personally don't like it, it tastes to artifical for me, but my daughter loves it.

      =The Packaging=
      The product has a outer box, which shows you the product, so you know what your eating, you then open the box and let the fun begin, as it is in a like a cellophane wrapper, which tends to stick to the sponge, so you lose some of the sponge when you open the cake.


      =Price=
      This retails at £1, so for a case of remembering the 70s, or trying something different it is a product you need to try! (just the once!!)

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        08.06.2013 11:39
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        Naughty and quite nice.

        Like ice cream?
        Like sponge cake?
        Like raspberry flavouring?
        Do you like things that are naughty?
        Oh good, than you might like this old school time favourite Arctic Roll.

        The 260g dessert cake is packed with the following terrible ingredients:

        Vanilla Flavoured Ice-cream (64%), Sponge (25%), Raspberry Flavoued Sauce (11%).
        Vanilla Flavoured Ice-cream: Reconstituted Dried Skimmed Milk, Sugar, Glucose Syrup, Vegetable Oil, Dextrose, Emulsifier (E471), Stabilisers (Carob Gum, Guar Gum), Natural Vanilla Flavouring, Natural Colours (Beetroot Red, Mixed Carotenes).
        Sponge: Wheat Flour, Water, Sugar, Dextrose, Pasteurised Egg, Soya Flour, Raising Agents (E450, E500), Skimmed Milk Powder, Emulsifiers (E475, E471).
        Raspberry Flavoured Sauce: Sugar, Water, Glucose Syrup, Raspberry Purée (10%), Cornflour, Citric Acid, Natural Colour (Anthocyanins), Gelling Agent (Pectin), Acidity Regulator (Sodium Citrate), Natural Raspberry Flavour.


        Think of a chunky tube of vanilla ice cream wrapped in cheap sponge, with a fake raspberry flavour, and you get a very unnatural, but addictive log-like dessert. An alternative by Bird's Eye is made of triple chocolate but I haven't tried that ... yet!

        The pretend raspberry sauce is really thin but that's because it is shockingly sweet. It probably contributes to the 13g per slice of sugars that come from the carbs. I am not kidding, and a slice is considered a chunky 1/5 of a roll. The raspberry layer is spread under the sponge and swirls in the ice cream. I've put my nose to the arctic roll portion for the smell test. It smells sugary but I couldn't detect raspberries.

        Cut and serve as you would a cake but as it is frozen wait two minutes for the ice cream to soften. It stays in a clean cut slice without completely falling to crumbs which makes the arctic roll easy to serve.

        Apart from being really bad for you it also has a packaging problem as the roll is wrapped in cellophane which means it can cling to the roll and make a mess if re-freezing leftovers.

        I paid £1 in a supermarket and I am afraid there is a cheap taste. You do get what you pay for but sometimes it's nice to be naughty and reminisce or imagine the past. I would add that the ice cream is rich and creamy so I approve of that. I would never serve this at a dinner party but I would at a fancy dress back to school party!

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          31.01.2012 10:52
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          A great classic ice cream dessert

          I actually only noticed Arctic Roll in Iceland about 2 months ago; I remember having this years and years ago and I remembered I had liked it. What I had forgotten was how nice it is!! It was on special offer at Iceland for only a £1.00. The usual price was £2.00. Now in my view £2.00 is too much; The Arctic roll is quite small and certainly doesn't last long; I would say £1.50 is more the price it should be.

          Arctic Roll returned to the Shops in 2008. It was actually created in 1961! (http://www.birdseye.co.uk/features/arctic-roll/)

          It is' Vanilla flavoured ice cream rippled and coated with Raspberry flavoured sauce wrapped in sponge cake' The taste is absolutely delicious in my view; I had forgotten how much I liked this. I have always liked having ice cream with sponge cakes anyway. The Raspberry sauce is lovely and when I eat it, I sort of mash it up a bit. Needless to say, the Arctic Roll was eaten up very quickly!

          I wanted more of the Arctic Roll, so whilst shopping at Asda I looked for it. I was surprised to see that it wasn't available. About a week later, I went up to Iceland, specifically to buy Arctic Roll. I could not find it anywhere! I was not amused, so I spoke to one of the shop staff. He informed me that Iceland were no longer selling it!! He was a young lad and even he said he was surprised and informed me that he also loved Arctic Roll and that he would eat the whole thing himself!

          I was not at all happy and was wondering where and if I would be able to buy it again. I have just been reading an article and discovered that sales of Arctic roll slumped. I am quite shocked at this, as it really does taste yummy.

          So now, Arctic Roll is currently only available at Morrisons and Waitrose (http://www.dailymail.co.uk/femail/article-2070088/Arctic-Roll-)

          The cost of Arctic Roll at Waitrose is around £1.70; still a bit pricey; but I will still buy it because I love the taste! I am praying that Waitrose and Morrisons will still continue to sell it!

          **Ingredients**
          There are far too many ingredients to list them all here, so I won't bore you with them!

          **Allergy Information**
          Contains Wheat, Milk, Egg, Soya and it is made in a factory that also handles Nuts.

          **Calories**
          100g of Arctic Roil contains 207kcals; a whole Arctic Roll weighs 260g

          Arctic Roll is a lovely dessert; unique and a real treat; I highly recommend it and hope sales do not drop any more otherwise we may end up seeing it gone for good!! Its 5 Dooyoo stars from me.

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            22.01.2012 17:27
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            a lovely icy blast from the past dessert

            I do not actually purchase a huge amount of desserts due to the fact that by the time I and my husband have had dinner in the evening we are normally to full for dessert. But the other day whilst shopping in Iceland I spotted an old favourite, artic roll and decided to buy one.

            The original raspberry artic roll is made by bird's eye and I purchased the 260g roll from Iceland at a price of just £1.00. The roll is not huge but I thought that this was pretty good value for a dessert.

            Artic roll is made of vanilla ice cream which has a swirl of raspberry flavoured sauce running through the middle and a layer on the outside of the ice cream which is then covered in a thin layer of sponge cake.

            I remember eating artic roll on many occasions as a child as it provides a good dessert on a budget. But even though it is not the most fancy or expensive dessert it is one that I always really looked forward too.

            It states on the packet that a portion is 1/5 of the roll. Now to me this is a little small and we normally polish a whole roll off between the two of us!! But if you was watching what you eat one slice is not overly high in fat or calories. The exact nutritional information per 1/5 of the roll is:
            Calories - 110
            Protein - 1.6g
            Carbohydrate - 19.0g
            Fat - 2.8g
            Fibre - 0.3g

            Obviously this is a frozen dessert so needs to be kept in the freezer until ready to serve. I always take the roll out of the box and its plastic wrapper and leave it to stand on a plate for around 5 minutes as I like the ice cream to soften just slightly. You can then slice the roll easily with a sharp knife into as many or as few slices as u wish and serve.

            I was really impressed with the taste of this artic roll it was like going back to my childhood. The creamy vanilla ice cream, sweet raspberry sauce and soft sponge work perfectly together. I find this to be quite a light dessert as the ice cream is not too heavy, it is also not overly sweet so I do find it a nice end to a meal as it does satisfy those cravings for a dessert without leaving you feeling like you cannot move for an hour or so.

            Overall I would highly recommend this artic roll as a cheap, tasty dessert and one that I will continue to purchase!

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              09.08.2010 13:01
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              A great ice cream that brings back lots of childhood memories

              Arctic Roll: AKA School Ice Cream. I remember looking forward to Friday school dinners, when I got to look forward to either jelly or ice cream for dessert. The Arctic Roll was the only ice cream they ever served, but I loved it!


              The ice cream is in the shape of a cylinder with vanilla ice cream wrapped in sponge, with a layer of raspberry circling the ice cream beneath the sponge. The Birds Eye Arctic Roll also has a layer of raspberry jam circling in the middle of the ice cream, but there are other arctic rolls that offer the ice cream without the second layer of raspberry jam. I quite like them both, I've never been a fan of raspberry, but you almost can't taste it, it feels like just a tinge of raspberry flavour, so it just serves to add to the sweetness. The sponge cake is also sweet and soft, and softens even further when mixed with the ice cream. I like to let the ice cream melt a little rather than eating it straight out of the freezer; this creates the perfect softness of both the sponge and the ice cream which makes it tastier in my opinion. The vanilla ice cream also tastes sweet. It doesn't taste like cheap ice cream, it tastes rich enough, but not too rich, especially when combined with the sponge. The smell again is sweet but not overpowering, just enough to make you want to taste it, you can't smell the raspberry.


              As it is in a long cylindrical form, one needs to cut it into pieces to serve, much like a cake. This can be a little bit difficult when just taken out of the freezer, so you have to wait a few minutes before cutting it. Also, as it is wrapped in plastic, it can get a bit messy when you don't use it all up in one go, one solution for this is simply taking it out of the plastic and putting it in a box and back in the freezer.


              I think this is a perfect ice cream for serving at a party whether just a get together or a more classy party. It can look very stylish especially if you surround it in fruits, it can look quite rich and visually very appealing for a classy party. Though personally I enjoy eating the ice cream on its own, it tastes great. It is also available in chocolate flavour, though I find the chocolate ice cream part does not taste as rich as the vanilla, so in this instance I prefer the vanilla.


              In most supermarkets it costs under £2, some different brands particularly the supermarkets own brands, tend to cost between £1 to £1.50. So this fairly cheap for a good amount of ice cream, and is well worth buying and trying!

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                15.05.2010 18:31
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                A GREAT WEEKDAY PUDDING.

                I was so excited the other day when walking around the locasl supermarket. I spotted an old favourite of mine in the freezer isle, that took me straight back to my school days. Artic rol is such a retro pudding. I had to buy it straight away so that my children could sample this delicious desert that played such a big part in my childhood.

                When I would return from school, I would sometimes go straight to my nannas. She would always serve a delicious tea and for afters we would always have this artic roll for desert as she new it was my favourite.

                Birds eye first brought out artic roll in 1967. Basically it is vanilla icecream with swirls of raspberry sauce laced through it. It is then encased in a beautifully light and flavoursome sponge cake. It really is an unsophisticated and simple desert. But it is this simplicity that makes it so fantastic.

                Birds eye have now brought back this desert, and at the moment it is selling for a £1 a roll. I think this is exceptional value for money as it offers enough to give five decent sized portions. The packaging is very colourful and eye catching. It also contains all information you will need on the reverse side of the box regarding nutritional values and allergy advice. There is also a comprehensive list of ingredients listed in order for you to make an informed dietry choice.

                I was quite suprised that there is not a huge amount of calorific content in each portion. each portion contains around 200 cals which when you consider the gorgeousness of this desert, is well worth the calories.

                The taste of this artic role did not let me down. Very often somethings are better left in the past as they are never quite as good as you remember them. But this is not the case with this artic roll. The ice cream is of a really good quality. The vanilla flavour works so well against the rather bitter raspberry flavour that swirls through it. The tarteness of the rasperry leaves quite a kick, but against the creamy texture of the vanilla it is really dreamy. Then to add a totally new dimention to this desert you have the sponge outer layer. This is really delicious and light. It has got the potential of becoming a little dry, so maybe a little drop of fresh cream over the top will combat this. This is what I did and it improved the desert ten fold.

                My children loved this desert, however they wern't has impressed as I thought they would have been. Maybe this desert is just too simple in a world which is now so full of singing and dancing puddings. I have to say that I welcome it's return with open arms as to me it offers more than a desert, it offers nostalga in bucketloads and therefore makes it really special.

                Ok so it's not sophisticated, it's not impressive and it's not going to set the culinary world on fire. But it offers a great hearty family desert. A cheap and cheerful weekday pudding that will always provide a perfectly sweet ending to a tea time.

                Go on treat yourself. It's still as good as ever!!

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                  15.05.2010 18:07
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                  A Seventies moment.

                  I actually chuckled out loud in Morrisons when I saw this last week, and on offer at only £1.00 as well! (well, you can do that sort of thing in Morrisons and nobody minds).

                  "It's Back!" proclaimed the packaging, and yes indeed, it is back: Back to the seventies night in our house that night, as I thought I would show my own children what we Seventies kids had to go through.

                  Back in the day, it was a delight: It was either this, or Angel Delight, to follow your Vesta curry and / or Chicken in a Basket. Golden days....

                  Anyway, it's vanilla ice-cream rolled up in a bit of a Victoria Sponge really, but it used to seem so...exotic! You cut it into slices and serve it up. It is not very big, and the slices seem quite thin: Ours was shared between about 5 or 6 people and it didn't seem enough.

                  The ice-cream is still the same: That yellow 'vanilla' flavour that you used to get in the cardboard boxes that tasted of wax and cardboard. And the 'sponge' is quite heavy and chewy, although it is salvaged somewhat by the addition of smear of pink jam: Not sure if it's raspberry or strawberry.

                  Did the kids eat it in an instant and not even leave any crumbs? Yes, of course they did. And so did the adults - because, however much I make fun of it, Arctic Roll was, and still is, really nice: A proper guilty pleasure!

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                    12.04.2010 15:46
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                    A delicious dessert but more expensive than supermarket brands which taste the same

                    I used to eat Arctic Roll all the time when I was little but, having grown up and now buying my own food, I very rarely eat this. Occasionally on a shopping trip though, I'll come across it and really fancy some, being reminded of how much I used to enjoy it.

                    Birds Eye stopped making their Arctic Rolls a while ago for some reason but they're back and they now seem be in every single supermarket I go in.

                    For those mad people who haven't tried it before, Arctic Roll is made from a vanilla flavoured ice cream which has a swirl of raspberry sauce through it and is then wrapped in sponge cake. The shape of it is like a log so you simply cut off as much as you want leaving you with a neat round circle-shaped dessert.

                    The vanilla ice cream is really creamy and delicious but to be honest I'm not a big fan of such plain tasting ice cream. This is why the raspberry sauce is such a great ingredient as it adds a very sweet and fruity flavour to the ice cream so that it's not quite as plain. I do like to smother the whole thing in some extra strawberry sauce though just to make it even sweeter! The sponge is my favourite part as it's deliciously soft and spongy, even after coming straight out of the freezer. I've always eaten this by scooping up all the inside ice cream part first and then saving the sponge for last as it's the nicest part!

                    The price of this Birds Eye dessert is £1 for a box containing 1 roll. This is fairly good value although you do get 2 rolls in the supermarket own brands and it's still cheaper than just the 1 roll from Birds Eye. Although the Birds Eye one is delicious, I can't say that I can tell any difference taste-wise from this and the cheaper makes so the supermarket rolls are definitely the best ones to go for.

                    Despite that though, I can't fault these ones as they still taste gorgeous. Every time I buy this I love it just as much as I did when I was little and I don't know why I don't buy it more often.

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                      02.03.2010 15:29
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                      These have made a comback recently. It's hard to think of Birds Eye making sweet things, but there is this one and another out there. I don't think they are worth the normal price of around £1.60, but when they were on offer for £1 then we ended up trying both of them.

                      You get these in the freezer part of shops, and they are just next to the normal desserts.

                      From the box this doesn't look that large a dessert, but It gave us 3 decent sized bits of Dessert. We normally like a good sized bit of Dessert, so it was ok.

                      This is Just a Vanilla Ice Cream with a Raspberry Sauce swirl running through this in a spiral. and there is a thin Cake layer on the outside of this. It is all nice and although it is sweet, it isn't too sweet.

                      I think this kind of dessert used to be big in the 80's and remember that we used to have this on some occassions, so I was glad to try it again, but it isn't something I would go out of my way to have.

                      The Ice Cream is thick and solid, and it melts quite quick and is nice and Creamy. I wouldn't have said no to a bit more Raspberry Sauce. The Sauce was nice and sweet and slightly jam like and the Cake coating just gave a bit of a different taste, and broke up the taste that bit.

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                      24.10.2009 19:17
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                      Makes a nice change to just eating ice cream!

                      I am not a big ice cream fan mainly down to the calories in most ice creams although I do love to have a little treat now and again, also with buying ice cream tubs you never know how many calories you are consuming! Especially if you are like me and you go back for seconds!

                      Arctic roll is somewhat different to most ice creams out there; in fact it is a bit of a classic. I remember my mum buying this when I was a kid, then I don't remember seeing it for ages and ages until last week I was having a look at the Ice creams in Asda and spotted this next to the mousses!

                      I just fancied buying one, and am glad I did!

                      ***What it is like***

                      Arctic Roll is basically vanilla flavoured ice cream with a raspberry swirl and then a nice spongy outside. It is very yummy and Moorish. The ice cream is not the best I have tasted but it all goes fantastically well together and I love the taste of the sponge. As with my ice creams I like to have a wafer or some sort of extra. I find eating ice cream on its own a bit boring so this is a perfect combination for me.

                      It comes shaped as a roll hence the name "Arctic Roll" and you can just cut yourself a portion or two! I would recommend that you leave it out for a good 5 minutes as it tends to be rock hard and is best enjoyed when a little soft!

                      I find because the ice cream is wrapped in the sponge outer layer, the ice cream does not melt as fast as if you just had ice cream on its own, which is an added bonus when you have children as I am always needing to see to them first.

                      The ice cream is a nice texture and overall it tastes very sweet and Moorish. I could easily eat most of it!

                      ***Ingredients***

                      Vanilla Flavoured Ice-cream (64%), Sponge (25%), Raspberry Flavoured Sauce (11%) , Vanilla Flavoured Ice-cream: Reconstituted Dried Skimmed Milk, Sugar, Glucose Syrup, Vegetable Oil, Dextrose, Emulsifier (E471) , Stabilisers (Carob Gum, Guar Gum), Natural Vanilla Flavouring, Natural Colours (Beetroot Red, Mixed Carotenes) , Sponge: Wheat Flour, Water, Sugar, Dextrose, Pasteurised Egg, Soya Flour, Raising Agents (E450, E500), Skimmed Milk Powder , Emulsifiers (E475, E471) , Raspberry Flavoured Sauce: Sugar, Water, Glucose Syrup, Raspberry Purée (10%), Corn flour, Citric Acid , Natural Colour (Anthocyanins), Gelling Agent (Pectin), Acidity Regulator (Sodium Citrate), Natural Raspberry Flavour .

                      ***Dietary Information***

                      Contains Wheat. Contains Eggs. Contains Milk. Contains Soya\Soybeans.

                      ***Nutritional Values***

                      1/5 of this arctic roll is 110 Calories which is fantastic, and also saturated fat is at 2.3g so if you are watching your weight I think this is a pretty good option

                      It's a pretty good size of £260 Grams and you can get 4 to 5 big portions out of this, and for £1.85 it's not the cheapest but when you think about a whole family getting a full dessert out of it, I think it's pretty good going and also makes a nice change.

                      To be a bit healthier you could add some real raspberries or strawberries too

                      I got mine from Asda so I am sure you could find this now in most supermarkets.

                      They also do a chocolate version, I will probably try this one next!

                      Overall I give this 4/5!

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                        05.10.2009 12:48
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                        ideal for having in the freezer just in case..........

                        It's not that I'm mean or can't be bothered but desserts aren't often served up for my family as we mainly prefer savoury rather than sweet dishes so it's a bit of a treat when they get 'afters'!

                        I couldn't resist, however, adding 2 x Birds Eye Raspberry Arctic Rolls to my shopping basket when I was on Tesco's website as they had a BOGOF so I got them for £1.90.

                        Each one is approx 5.5" long, cellophane wrapped in a carton exactly as shown in the picture. The weight of each is 260g & the recommended way of serving is to slice it into 5 portions - however I think in this case more is better.

                        The full ingredients & list of nutritional values, storage instructions etc are all listed on the reverse of the carton but in very small print. I don't want to bore you with all of these but just to let you know that each portion contains only 110 calories & 2.8g of fat which means if, like me you are watching your waistline, then it's not too unhealthy.

                        It recommends that you defrost from frozen for 5 minutes before eating but I couldn't wait - I piled it up with fresh fruit & a little fromage frais & ate a slice while it was still frozen - lovely! I've since popped a slice in the microwave for a few seconds & to me it tastes a little like a 'cheater's' baked alaska. It's also lovely served with custard or fresh cream but then of course you get the calories.......

                        I didn't realise that it had been off the shelves until I saw 'it's back!' written across the front of the carton. I didn't initially recognise the product as it's now much more funky & more colourful than it used to be & I must admit to being a little apprehensive wondering if they'd changed the taste & texture. Luckily I didn't detect much change & I like it just as much as I used to.

                        In my opinion Birds Eye have got the blends of taste & texture just right in this roll - there's plenty of delicious ice cream with just the right amount of sweetness in the raspberry to add colour. The sponge is light & adds interest to the texture & you can mess it all up with a spoon or tackle each bit separately lol!

                        I'm so glad I re-found Arctic roll & will check & see if it's still on offer with Tesco - if so I may well pop a couple more in the freezer for Christmas.

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                          09.09.2009 19:18
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                          "It's back!" exclaims the excited blurb on the packaging of the Birds Eye Arctic Roll. "I never even realised it had been on holiday" I mumble to myself as I dropped a couple of the frozen desserts into my trolley on a recent trip to ASDA. But secretly I'm excited; you see, I'm big on nostalgia, and the memories of Arctic Rolls scoffed while watching Jackanory or Blue Peter as a schoolboy meant I was always going to try these frozen treats of yesteryear when their comeback was announced in late 2008. In my mind there was always something a little naughty and cutting edge about the humble Arctic Roll - some clever rascal has made a dessert combining cake and ice cream and raspberry sauce! Brilliant! Culinary genius is what it is! At a little under £2 a roll, It's a shame Birds Eye didn't see fit to charge us eighties prices too to really get the nostalgia flowing, but then you can't have your Arctic Roll and eat it - unless you pay a premium, so I reluctantly part with my hard earned cash and head home to sample this frozen delight.

                          On closer examination I am amazed to see there are preparation guidelines on the box, namely - "take it out the box and let it stand at room temperature for five minutes" - Pastry chefs the length and breadth of Britain must be quacking at Birds Eye's culinary nous. Of course this five minute waiting period allows me to peruse the box and see just what I'm about to consume. Nutritionally speaking your average Arctic Roll is never going to be the healthy option, with each roll racking up 550 calories and 15 grams of saturated fats - three quarters of the recommended daily allowance. The ingredient list does little to lift my spirits either - with far too many unnatural ingredients like reconstructed skimmed milk, pasteurised egg and emulsifier, to name but three. Finally, before I attack the dessert with abandon, it should be noted that these Arctic Rolls are made in a factory that uses nuts, and they also contain wheat, egg, milk and soya - so anyone with allergies relating to any of these should look elsewhere for their frozen dessert fix.

                          Onto the taste test; and my spoon breaks through the thin sponge easily before meeting resistance against the firmer vanilla ice cream beneath. There is absolutely no scent at all as hold the spoonful to my nose - not a promising start then. And sadly this blandness continues as I place the amalgamation of sponge and ice cream into my mouth. The sponge has an almost rubbery feel to it - not at all cake like and with no discernable flavour. Once the sponge disintegrates the ice cream melts in the mouth, but again there is a real struggle to garner any flavour of note, even the sparse raspberry sauce does nothing to enliven the experience. I was starting to regret my greedy decision to eat the whole roll as I separated some of the sponge from the ice cream for closer examination. And I have to say this flimsy bouncy sponge is a disgrace to the name and not of this world. I'm guessing it's the result of some secret experiment to meld sponge cake with a mouse mat to see what happens; heck I'm off to have another look at that ingredient list to make sure rubber is not one of the constituents! And the ice cream is a disappointment too; come on Birds Eye, just because this is a mass produced dessert doesn't mean you can use poor quality ice cream in it - Ben & Jerry and Haagen Dazs manage to produce massive quantities of ice cream that actually exhibit flavour and texture, surely you can too? Your sponge is tasteless and artificial, your ice cream is cheap and nasty, and even the raspberry sauce is flavourless. If I was paying fifty pence for this abomination I'd feel hard done by, at nearly two pounds I feel completely ripped off. Us consumers can be trusted with sponge that's thicker than two millimetres and has a pleasing texture and flavour, we want a rich, creamy ice cream made with real cream and real vanilla, and we want a nice tart tasting raspberry sauce to bring the ingredients together and make the whole eating experience halfway decent.

                          Safe to say I'm disappointed then, and really wish I'd never sullied the memory of Arctic Rolls by eating these modern day lumps of crapulence, I truly am struggling to find any saving grace or reason to buy these at all. Apparently there is a chocolate version of the Arctic Roll available; I only hope it's better than this one, it really couldn't be much worse. Personally, if I ever feel the need for a cake and ice cream based dessert in the future, I'll stick a cupcake in a tub of Haagen Dazs, I sure as hell won't be buying an Arctic Roll again. One star out of five from me then - it fills a gap, but then so does a glass of water! My advice would be to save your money and buy a dessert worthy of the name, or indeed go without - that would be preferable, believe me.

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