“ Brand: Booja Booja / Type: Truffles „
* Prices may differ from that shown
Booja Booja is a Norfolk based company that produces organic, dairy free and gluten free truffles and ice cream, suitable for vegans and vegetarians. They don't supply to supermarkets so you have to do a little searching to find their products. I've managed to get them in independant health food stores and in Selfridges, but they're also available online.
The truffles are packaged in a round poplar wood box with a label stating what the product is, that these truffles are dairy free, cholesterol free and gluten free, and that "everyone needs a little booja-booja now and then". You open the lid to find gold paper, which when unwrapped reveals a brown circle of paper and a Boojagram. The boojagram is a little square of black card with a motto and the website address written on it in gold. In this particular box I got number 2 which says "You become what you meditate on". I think these are rather fun, and might just make you think.
The chocolates are about 2cm square and 1.5cm deep and covered in a dusting of cocoa powder. When you bite into them, the chocolate coating has a lovely crunch to it. The centre is a rich dark dense chocolate. It has a smooth creamy texture and is studded with little pieces of tangy stem ginger. The balance between the chocolate and ginger flavours is perfect, each complementing the other nicely, and the spicy aftertaste of ginger lingers a little after you finish eating these. The consistency reminds me a little of Lindor chocolates, but feels more luxurious.
And now for the downside. These are unfortunately expensive. A box of 7 truffles costs about £5. Having said that they're well worth the money if you can't eat regular chocolates and want a treat. It's an extravagent luxury but I do like to treat myself to a box now and then, and I find I eat them slowly as they're so rich so they last a while. The other downside is that while these are dairy free, they're no less fattening. At 58 calories per chocolate they're comparable with the real thing. As an occaisional treat though that's not a problem.