I am part of Bzzagent which means that I get to try products for free and then tell people about them as part of word of mouth marketing. So I quite regularly get the chance to try things that I would not normally purchase and I think that Activia pouring yoghurt would definitely fall into this category. Anyway, I went off to Tesco to pick up my free box and chose to get the vanilla flavour. I tried it on cereal in the morning and it was very tasty and creamy. I think I used a bit too much in relation to the cereal the first time as I poured it as though it was milk and that meant that I had a lot of yoghurt left at the end of the cereal but the next day I got the balance right. I don't actually like milk which means that I never get to eat cereal although I do quite like that. Plus it cuts out the easiest breakfast option and means that I don't always bother with it (OK I know it's not hard to make toast but sometimes I'm just in too much of a rush) so for me the Activia pouring yoghurt really fills a need. It means that I can grab a quick and tasty breakfast, plus it offers extra benefits in terms of digestive health. I haven't been using it long enough to establish whether I can feel any benefit in that regard but, for me, it is worth it even without that.