“ Brand: Wall's / Type: Ice Cream „
When the weather turns warm many of us like an ice cream to help us cool down a little. For many years Walls have been selling some of the classiest generally available ices around in their Magnum range. I've always been a big (in every sense) fan of Magnums so when I saw that they'd added a new one to the range - the Magnum Infinity - well, I just had to give it a try.
The Magnum infinity is the same basic shape and oval size as the classic Magnums that have been around for years, you know what they look like. But this one is a bit classier, a bit more special. It's as if the normal milk chocolate ones are aimed at people who like Dairy Milk or Galaxy chocolate, but this one's target audience is people who eat chocolate that's been hand crafted by an artisan Belgian chocolatier. The wrapper's a little bit more intricately designed than the normal ones but the first real surprise is when you open it. There's a massively intense chocolate smell that hits you like a wet leather towel. There's nothing subtle about it at all. It's the chocolatiest chocolate smell in all of chocolatedom.
The look of it too is somewhat different to a normal Magnum, While it's the same general size and shape, the outer coating is much, much darker, as if it were made of bitter 70% cocoa chocolate. It's lumpy and bumpy too. At first glance it looks as if it's covered in hazelnut chunks but that's not what they are. The chocolate has lots of little cocoa nibs embedded in it, just as some of the strongest fine dark chocolate has. When you bite into it it has a satisfying crunch - I think that the chocolate may be a little thicker than the standard Magnum lollies - and the taste is just as strong as the smell. It's a full strength, complex chocolate taste and those little nibs add a delightful bitter note and an unusual gritty texture to the already powerful chocolate. It's almost a connoisseur's dessert, like having a specific smoky malt whisky instead of a glass of Bells. It's most definitely not aimed at children.
After the shocking bitterness of the chocolate and the nibs comes the creaminess of the ice cream. It's a chocolate and caramel flavoured ice cream coated in a caramel syrup and it's gorgeous. The sweet creaminess fully complements the bitter harshness of the outer layer and it's this creamy flavour that stays in the mouth long after the strength of the dark chocolate has faded - unless you find a cocoa nib stuck in one of your teeth later, that is.
I guess that they figure a grown-up ice cream deserves a grown-up price tag too, because just one full size Magnum cost me £2 (July 2013). I know that they're not that expensive everywhere but that seems ridiculous to me. I'd already scanned it with the rest of my shopping before I saw the price, otherwise I wouldn't have bothered. I mean, it's nice and all but two quid for an ice cream? It's not THAT nice. For a mass produced treat they've done a great job in making it close to a proper hand-made delight though. Hats off to Walls for trying.
I would have given this four stars out of five, but it loses one for the price.
Oh, and for those looking for calorific detail and the like? It's chocolate and ice cream. If you're on a diet just don't go near it.
Didn't like the Cocoa Nibs in the chocolate it was like woodchip, I felt that it spoilt the chocolate on the outside of the lovely tasting chocolate and caramel ice cream. The bitter chocolate did give that satisfying snap and it wasn't too bitter and did complement the ice cream middle But leave out the cocoa nibs please. I agree with previous reviewers that the calories are ok for this size of bar, and always buy Magnums when they are on offer at the supermarket, it makes the pack of three a really affordable treat.
While I was loathe to admit that I believed that this everlasting gobstopper of the icecream world would actually grow back, a little part of me hoped to see something resembling a trick of the light, blink and you'll miss it type spurt of regrowth, like unwanted leg hair immediately after a wax. Sadly not only did it not grow back but most of it fell on the ground, hitting off my free hand and was melting so fast (in fact doing the exact opposite to what it's supposed to) that soon it was smeared all over my face too. This was mortifying because I am an important business woman and arriving to meetings bedecked in Magnum Infinity is no way to conduct yourself professionally, contrary to what the advert suggests!
Being a fan of ice-cream and loving Magnums as a kid, I was quite tempted to try these. They had been advertised quite a bit as a more indulgent ice-cream that's a new addition to the range, so I picked a box of the Chocolate and Caramel ones up when they went on an introductory offer recently.
This comes in a dark brown box with the logo easily recognisable towards the top centre and an image of what to expect of the ice-cream underneath. It looks appealing and stands out as being new and a bit special by the bits of golden detailing around the edges and the text, and, of course, the 'NEW' lettering at the top left hand corner. There's also a Rainforest Alliance Certified Cocoa certification at the bottom right, which is a good thing to know.
These are described as 'chocolate ice cream with caramel sauce (6%) coated in dark chocolate (25%) with cocoa nibs (3%). What you actually get are magnum shaped ice cream sticks with a relatively thick and crunchy chocolate shell, and chocolate ice cream inside with caramel swirls throughout it. It's set apart from other magnums because it does seem to take longer to eat and it has more chocolate kick thanks to the chocolate ice cream, as opposed to vanilla, and the caramel.
Unfortunately, these just didn't seem to be my cuppa tea. The outer shell was of a good thickness and crunchiness to last a while, the crispness partly thanks to the 'nibs', or lumps and bumps on it. Personally, I preferred the smooth shell of regular Magnum lollies as these seemed a bit spikey to me. I'm also not a huge fan of dark chocolate, so it was quite bitter to my tastebuds. That aftertaste was diffused by the chocolate ice-cream; this again seemed to last a bit longer as it seemed to have a thicker consistency, being less quick to melt than the usual vanilla. As for the caramel swirls, they added another level of thickness to the icecream and a sweeter taste, but they didn't seem to stand out as much in terms of texture or taste as I had expected.
Whilst I wasn't keen on the dark chocolate, the inside was a rich milk chocolate that I enjoyed, but the lollies are quite big and so I did find it a tad sickly. In fact, I struggled to finish it based on the fact I wasn't keen on the shell, and the whole thing started to seem a bit too 'meh' rather than deliciously refreshing.
I would say these are more indulgent ice-creams and an a good treat for chocolate lovers, plus they do offer something a little different to regular Magnum whilst retaining their rough size/shape. I just found them not to my taste, being both a bit too bitter and sickly, and not really enjoying the 'nibs' that were spikey over my tongue.
Per 240g stick, these contain 270 calories and 18g of fat, which is pretty high for one lolly in my opinion. I will be sticking to regular Magnum Classics as a more special ice-cream treat; at around 50p cheaper and slightly healthier (only just with 30 calories and 3g less fat), they have a texture I prefer and seem to taste a lot yummier, being more refreshing too for the warmer weather.
Would I recommend? Having tried them myself, unfortunately not. The name sounds better that the ice-cream tastes.
3 X 240G (300ml) retails for around £2.99 (Tesco). Can also be bought as a larger variety pack, minis, or chocolate.
We bought a pack of these on our way home from a meal out last week. We both kind of wanted a dessert but didn't want to get one in the restaurant. We came to the conclusion that we would stop at a local Co-Op on the way home and buy a pack of Magnums.
I saw they sold the Classic ones there and I do love them but when I spotted the Magnum Infinity pack I was persuaded straight away to buy them. They are caramel and chocolate flavoured versions of the usual Magnum ice cream lolly and they appeared so luxurious and naughty I couldn't resist!
There were 3 ice creams in the pack and the total cost was £3.59 which I think is way over priced. That works out as nearly £1.20 per ice cream. They are a similar cost in supermarkets but in the smaller ones there is nearly always a mark up on products.
The ice creams came in a dark brown sturdy cardboard box which had a perforated flap to open at the side. They are individually wrapped inside in shiny foil wrappers. On the box the outer coating of chocolate looked like dark chocolate (which drew my attention) and sure enough it was dark chocolate which covered the ice cream. I thought this outer layer was the best bit about the ice cream actually as it tasted very dark and rich.
Inside the outer solid chocolate layer is the caramel ice cream. I was really disappointed with this bit. Although I wasn't led to believe anything by visuals I expected a gooey caramel bit in the middle of the ice cream and was sorely disappointed when there wasn't. The ice cream was a smooth brown colour and to me tasted like a very synthetic caramel flavour. There was no depth to the flavour at all, it just tasted a bit sweet but very bland. The ice cream stayed put on the wooden stick much better than other ice lollies do so that was a bonus!
I was gutted! Obviously I ate the whole thing (and then the spare one the next night too!) but I really would have expected more from these fancy Magnums. In future I'll stick to the Classics - you know where you are with them!
I was really disappointed...It was bitter and not to mention there was NO caramel in sight. I want my money back!!
I spotted these new Magnum Infinitys on offer in Waitrose recently and so I popped a box in my basket. They were on offer at half price, reduced from £2.99 to £1.49 for a box of 3, a bargain as each one worked out at just 50 pence.
I do like Magnums anyway, and will happily try out most of the new flavours that they seem to bring out every year. These are chocolate and caramel flavour Magnum Infinitys. I like Magnums, I love chocolate ice cream, I like chocolate and caramel together, so I figured what's not to love!
I'll get the bit of info that I always read, but would would probably rather not know out of the way first! Each chocolate and caramel Magnum Infinity contains 270 kcal. I guess that this isn't too bad as far as ice cream bars go, especially just as a treat every now and again.
So how do they taste - one word - divine! These are coated in quite a thick dark chocolate with little dark chocolate cocoa nibs embedded with in the chocolate, the dark chocolate is quite a bitter dark chocolate (71% cocoa), but for me the darker and more bitter the better as far is chocolate is concerned, so they scored well on the chocolate taste front. I also liked that the chocolate was quite thick and breaks off with a satisfying 'snap' when you bite into it. The chocolate ice cream inside is swirled with lots of gorgeous caramel swirls, the caramel was fairly thick it wasn't a runny caramel at all, and it wasn't too sweet either, it was a lovely rich, mellow tasting caramel. There was the perfect ratio of caramel to chocolate ice cream I thought. The chocolate ice cream was rich and tasty, enough of a chocolate taste to be rich and decdent, but not too sweet, perfect.
These are certainly a rich and decadent ice cream treat, and as such one was plenty, even for my chocolate and sweet things addiction. I would definately buy them again if I saw them on offer. I can't comment as to whether my husband liked them as well, as I seem to have eaten all 3 of them myself!
I have always loved Magnum ice creams; there are so many these days that it can be hard to choose which one is the best. It is very rare for me to actually buy Magnum (I certainly wouldn't buy it in the local corner shop!) and I only usually buy it if it's on offer at the Supermarket. The reason is simple....it is just far too expensive for what it is. Besides this, you can get some great tasting similar ice cream and chocolate products in the supermarkets own brands at a far cheaper price.
However, I was shopping at Sainsbury's recently and I noticed these Magnums. I had never seen Magnum infinity before (this one is the Chocolate & Carmel one) the inside Ice cream and caramel part looked absolutely delicious and for that matter so did the outer chocolate part. I have always loved the thick outer chocolate on Magnum. Now I thought that the outer chocolate contained Nuts, but how wrong I was!! I didn't read the packaging; I basically bought these because they were on a special offer. You get 3 Magnum ice creams in each box. The usual price was £2.99 and they were on offer for only £1.50. I thought this was a really good offer. Anyway I bought 2 lots; this one and the other Chocolate flavour one.
I sat down with my son on one of our recent warm days and then remembered the Magnums I had in the freezer. We both decided to try them. As I bit into the Magnum, I really liked the inner ice cream with caramel. It was tasty, smooth and with delicious caramel swirled around it and inside it. However, the outer part tastes very bitter. It is dark chocolate, which is fine, I quite like dark chocolate. But, the bits that I thought were nuts tasted very strange. They were bitter and in my view, just not nice at all. I thought to myself that this must be some sort of a bitter tasting Nut!! I did not like it at all (I later gave an ice cream to my daughter and she didn't like it either). I was really disappointed. I then thought I would take a look at the packaging to see what the ingredients were. I discovered that the outer chocolate part has Cocoa Nibs in it. It wasn't Nuts at all!!
Reconstituted skimmed Milk, Sugar, Cocoa Mass, Glucose Syrup, Vegetable fat, Cocoa nibs, Cocoa Butter, Whey concentrate, Butte oil, Fat reduced Cocoa Powder, Whole Milk powder, Fructose, Emulsifiers (E471, E476, E407 Soya Lecithin), Caramelised Sugar Syrup, Glucose-Fructose Syrup, Stabilisers ( E410, E407), Flavourings
~~Calories; Each Magnum Infinity contains 270kcals~~
My own view is that the makers of Magnum have made a big mistake here and personally I would have rather they just left plain chocolate on the outside!
In saying that, the ice-cream and caramel inside is very nice! However, I certainly will not be buying this again, even at the lower price. I just think the taste of the cocoa nibs is far too bitter and in my view, I wouldn't think many children would actually like this. All in all I am awarding this Magnum Infinity 3 Dooyoo stars