These WW cupcakes are perfect for people who are trying to diet using the Weight Watchers method of counting 'points'.
For a brief introduction on the classic WW system, you don't count calories but 'points' which every item of food has a specific value of based upon the contained carbohydrates, saturated fat and calories.

---The Cupcakes---

1.5 WW Points per serving

Presentation:
The cupcakes are around 2 inches in diameter, and just over an inch in depth, they come contained in a small cake case and have a hard chocolate topping with spongey chocolate cake underneath, they are also sprinkled on top with dark chocolate shavings.

Taste:
The harder shell of chocolate on top is really rich and creamy, and you can tell it is a really good quality milk chocolate, (every chocolate lover can tell a clear difference between cheap chocolate and quality chocolate!), the dark chocolate shavings on top give it a bit of a 'zing' which compliments the milk chocolate perfectly, as in my opinion milk chocolate standalone can be slightly boring.
The spongey part of the cake is really soft and again a slightly darker chocolate to the milk chocolate on top which contrasts nicely.

Target Consumers:
Really good for people who are dieting who want a lower calorie substitute to an after dinner dessert or snack, or also good for lunch boxes for adults and children alike, I would say that these aren't exactly filling as far as desserts go, but if you're trying to diet and get used to smaller portions but still want a nice little after dinner snack or dessert or lunch box filler then these are ideal for you!

Just watch you don't keep nibbling on them if you're a serial snacker!