Fujifilm Finepix F710 Zoom

Fujifilm Finepix F710 Zoom ... company's compact digital line-up. The new model ups the ante further with a 4x zoom lens, widescreen LCD display and a pop-up flash.

One of the first features visible on the FinePix F710 Zoom is a brand new Fujinon 4x optical zoom lens. Fujifilm's optical know-how has succeeded in accommodating this extra lens power in a body of unchanged dimensions. With a zoom equivalent to 32.5mm to 130mm on a 35mm camera, the F710 Zoom goes a little wider and a little longer than the average compact digital camera.

In recognition of the growing popularity of the widescreen format used in a range of consumer electronics products, the FinePix F710 Zoom incorporates a new 2.1" widescreen LCD for image capture and playback of 16: 9 format images - a picture size adjusted for optimised playback on the now-ubiquitous widescreen television. In addition, printing images is made easier thanks to the inclusion of PictBridge, the industry standard for printing images from a digital camera without using a PC.

Technical reviews confirmed that the FinePix F700 Zoom was a class apart from conventional digital compacts, and the FinePix F710 Zoom shares the revolutionary light capture principle that has made Fujifilm stand out in a crowded market. Super CCD SR has proven itself among experts as a technology that delivers superior dynamic range compared to a conventional CCD. As well as this increased tonal ability, the sensor also achieves significantly reduced noise.

In addition, the design of the F710 has been adjusted to include a pop-up flash, to further distance the flash from the axis of the lens. This refinement will help users to reduce the unsightly effects of red-eye when taking photos indoors or in poor light conditions.

Much like the F700, the FinePix F710 Zoom marries high-end photographic capability and an affordable price. It will make an excellent 'off-duty' camera for the professional, or a compact companion for the enthusiast who will make full use of the camera's many functions.