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I received my first Fujilfilm camera years ago and have never strayed from the brand.
Firstly it is a very sleek design, easily stored in pockets or handbags. I find that keeping it in my pocket does not slide the front and activate the camera - even though I thought it would.
Secondly, and the point I feel has kept me with Fujifilm, I love that this has a rechargeable lithium battery! Many people will argue the point, but for me, not having to fiddle about with AA batteries on every use is a huge luxury! I also find the battery life to be very good.
Picture quality and features are all very good and as to be expected. This is exactly the type of model you would need for say, nights / days out.
One thing I absolutely love about this version is that you can download an App on your smartphone and send photos directly from camera to phone as soon as you have taken them. So for that brilliant shot that you just have to have as your Facebook profile picture, this is ideal :)
One downside though is that I find with this being a touch screen, its very easy to press the buttons either side of the one you want :(