Behold the Fujifilm z90, why so excited you may say? well i'll tell you why.
Firstly in my humble opinion, this is one of the best if not the best Fujifilm camera ever!

The picture and video quality on this camera is amazing,it's unbelievably clear and detailed. It has a few options for customizing that perfect picture you want, for example the options to photography in black and white or maybe something a little more old fashioned is your thing? well there is also an option for sepia photography.

Now lets talk zoom. The zoom option on this camera it pretty good, you can cover a fair distance,the only downfall being that you can either use the touchscreen which is slightly awkward or use the the flicker which is part of of the push to take button on the top, it's a little bit fiddly as it is so small trying to push it left to right to zoom in or out, you can sometimes over shoot the aim a little but the quality is not massively reduced (which you see alot in other main market "digi" cameras)

So the display what options do i have you may be asking? Well pushing the display button on the touchscreen either brings up or removes the options you have on, so you can easily check before snapping that shot your wanting , what options you have selected for example whether you have flash activated the timer etc. If you have the grid on, by which i mean if you have gone into the menu and turned on the option for best framing pushing the display also brings this up, which actually a really handy tool as it allows you to see the juxta position of the subject in the picture and what is going off in different parts of the background.

What else does it do your asking? well by entering in the menu you have options a plenty to customize how you like to take pictures. Options included are exposure, ISO, image size, image quality, finepix color (black and white,sepia etc) white balance, continuous, face detection,set up,movie quality,best framing and shutter sound/volume. so lets look at a few of those in detail.

Set-up, choosing this gives you the option for image display you can alter how long after taking a picture the image is shown straight after like an instant review. frame number you can chose from either continuous or renew (not an option i tend to use). Digital Is whether you want it on or off. Digital zoom, Date and time review and change the date and time for your time/date stamp on the pictures, in this set up menu there are also options for volume,sound lcd brightness the list goes on and on.

Extra points i should make about the camera, you have the option to use automatic scene recognition which puts in in night mode if its dark etc which is always handy. Scene position numerous options to get the best possible shot ranging from action shots to winter shots infact their is 12 options! Panorama/panoramic option which i have to say is pretty damn good, awesome for creating three part scenery canvasses off the print. Their is a touch and track option and of course there is the flash options, natural light retains the natural "ambiance" without flash and natural with flash, which takes two continuous shots one with and one without flash. Face recognition option to capture that perfect smile, i should also mention the timer option which is useful if your trying to get a family portrait or something similar done on your own. Also next to the push to take button there is a button for switching it into video mode which avoids all the trawling through the menu to find the video option, by which time you missed the moment you wanted to capture. Their is also a picture review button so you can trawl through all those pictures with ease and delete there and then the ones you don't need.

Accessories, yes us women love accessories now if you visit the Fuji website there is not much option available, except for the standard replacement charger etc however a little use of Google means you can find cases spare USB leads spare chargers and batteries, this camera can also be easily used with a universal style gorilla type tripod. While at this part i should mention this camera comes with a flat pack battery that is charged via a plug into a socket style charger, which avoids having to carry spare and time consuming batteries around with you. You can also buy a lot of memory for this camera and it can handle a varied variety (see manufacturer for full detail)

Design, i couldn't write a review of this product without mentioning of course the sleek and modern design of this camera. I have the limited addition white version, however there are many colours to chose from hot pink to black. What i find most intriguing about the design however is how you turn it on and off, you do this by sliding down the front of the camera, which is slightly retro but in a good way (not the horrendous 60's wallpaper kind of way)

So to recap, this product is amazing has a few low points but not many, the ease of use of this camera is amazing which makes it particularly good if your buying this for a first digital camera for yourself or a loved one. I tested this theory by giving this to my 4 year old daughter who was able to use this with ease and capture some great shots! Lots of customization so you can take the pictures the way you want them and best of all a sleek design. As for price as always shop around, maybe pick one up second hand but if your buying it new it's in the mid price range as far as digital cameras so, so it's not to budget busting! So in finishing I would highly recommend this product to anyone that asked, i don't think you could go far wrong with this as a gift, perfect starter camera for anyone.

That is all from me for now, as always check your facts before you buy and shop around, for more technical product info please see the manufacturer.

have a nice day,
Snowflake jones x


(all comments in this review are purely opinion based)