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Quality matters in photography - a fact Sony has addressed with its brand new Cyber-shot W7 camera. By providing 7.2 effective megapixel resolution, an equally high level of STAMINA battery life, easy to use features and a large 2.5-inch LCD screen, the Cyber-shot W7 offers excellence both in terms of picture quality and camera design. A robust aluminum metal body, which features an optically top-of-the-range Carl Zeiss Vario-Tessar lens with 3x optical zoom, adds to the appeal. As well as several fully automatic modes for quick shooting and ease of use there are also manual exposure settings suitable for the more adventurous photographer. Winning combinations!