Sony Digital Cameras

Sony is one of the clear leaders in consumer electronics, and the photography market is no exception. The range of affordable, easy to use Sony Cyber-shot compact cameras has been one of the most loved choices for everyday use in the last decade. The cameras use Sony's proprietary InfoLithium battery pack and were also responsible for popularising Sony's Memory Stick and Memory Stick Pro DUO.

The latest Cyber-shots, like the Sony DSCW530 Cyber-shot feature the classic credit card shaped, flat design on a budget, whereas the Sony Cyber-shot DSC-T110 is a tad more expensive but includes 16 megapixel high quality resolution, an even slimmer design, and 720P HD video capacity. All told, the Sony Cyber-shot range incorporates a huge choice of usable features for everyday photography as well as sleek, compact design and the Sony brand's much lauded reliability.

Until recently it would be fair to say that the Sony digital camera range was concentrated on the lower end of the consumer photography market. However with the decreasing cost of consumer electronics and the rise of the 'prosumer' customer, Sony too has joined the rush to accommodate this new higher end market. The range of Sony Alpha DSLR cameras was introdocued in 2006, a full ten years after the release of the first Cyber-shots. The current Alpha models loved in our Sony camera reviews include the Sony Alpha DSLR-A290Y and the DSLR-A390L, both of which feature Sony's SteadyShot camera shake reduction feature and can be used with the full range of Sony lenses. The unique LCD screen on the DSLR-A390L model tilts up or down for comfortable shooting in many different positions, particularly where you're not able to hold the camera to your eye (think shooting above a crowd). Whilst probably still not as common amongst professionals as some other brands like Nikon and Canon, Sony is definitely looking to increase its market share in high end photography with the continuing new developments in the Alpha DSLR line.