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Good simple cheap frame. Stick your SD card of jpegs in the back and turn it on, the slide show automatically starts.. The slide show is a bit "power point", but the quality is fair for the cost. Turn it off and on again, and there is no need for any set-up at all (Unless you want to). Simple!
So over the years you've accumulated thousands of photos off your digital camera, but don't want to pay the hideous prices charged by some companies to print them all off. It seems like a waste, really. All those photos, rarely looked at. What's the answer to your problem? A digital photo frame, of course.
How does it work?
The greatest merit of the Logika 7" photo frame is that setting the digital photo frame up is ridiculously easy and stress free. There is no software to upload to your computer, no endless tutorials to sit through. Quite simply, you pick the photos you want from your computer to view on your photo frame, place them onto either a USB stick or an SD/MMC/MS memory card (it should be noted that the photo frame comes with neither), and then slot the USB stick/memory card into the correct slot at the back of the photo frame and you're ready to go! Nothing could be simpler. If you slot your USB stick/memory card into the photo frame before you power it up, the moment you flick the 'on' switch, it will first greet you with a 'Welcome - Digital Photo Frame' (just in case you've forgotten what it is you're using...) and then will immediately start doing a slide show of your photos. You can just sit back, relax and watch photo after photo without having to do anything else.
However, if you do want to have a play with it, the photo frame does have a fairly basic menu to adjust some settings. On the back of the frame, there is a navigational pad, consisting of four arrow keys and a centre, 'play' button. Holding down the 'play' button for a few seconds takes you to the main menu. If you have both a USB stick and a memory card in their respective slots at the same time, you can flick between either storage device by using this menu.
You can also access the settings menu via the main menu, which allows you to adjust things such as brightness, contrast etc. as well as things like slideshow time (varying from 3 seconds to an hour), and slideshow effects. There are a range of slideshow effects, which sweep across, fade, expand and so forth. If you can't decide which you like best, you can choose to put it on random, but I personally prefer to have it on fade, as I find the other transition effects to be, for lack of a better word, un-smooth.
The Logika 7" photo frame is powered by a mains cord which, if I measured it right, is just under 2 metres in length, which is plenty for the cord to stretch up from a mains power supply to a desk or some other similar surface. The photo stands in a 'landscape' position thanks to a leg that supports it from the back. The leg is also detachable, which you would assume would be so that you could adjust it to make the frame stand in a 'portrait' position. However, this is not the case.
It seems that the leg is optional so that, if you wanted to, you could hang the frame from a wall. This would require getting your DIY kit out and putting two screws in the wall, as there are holes in the back of the frame that allow for both a 'landscape' and 'portrait' positioning. To do this, you'd have to be pretty accurate with measuring where you'd want the screws to go, as the holes are not particularly generous in terms of space for the screws. You could end up with a lot of random holes in your wall, should you get it wrong...
Arguably the most important aspect to consider when looking to purchase a digital photo frame is the picture quality. This is, I fear, where the digital photo frame lets itself down. Certainly, the colour is wonderful on the photo frame. I have a bright collection of photos, and they all look vivid on the screen. However, I feel that the quality of detail is... well... average, but by no means fantastic. While not so obvious in darker photos, it is apparent to me that in clearer photos, lines often look pixelated and are definitely not to the same quality that they appear on my laptop screen. Of course, if the frame is on the other side of the room, then this is less obvious to me. However, when placed closer to me, I am able to pick up on the difference in quality. While this isn't a massive bug bear to me, some people (especially those with a high quality camera) will appreciate a photo frame that shows off the fantastic quality of photos in all their glory which, in all reality, the Logika 7" frame is not able to do.
7" you say...
I think a digital photo frame is one of the rare occasions when dimensions really are important to the product. After all, you want to be able to see your photos, and not squinting to see whether it's really a hippo or your great Aunt Petunia you're looking at... This photo frame claims to measure 7", which would be all well and good if this were true. Technically speaking, the 'frame' measures 8" x 6" (approx. 20cm x 15cm). However, the display screen itself measures only 6" x 4" (approx. 15cm x 10cm). Whether Logika decided that the average of these widths should become a part of the product description name, I do not know. However, it is clear that a 7" measurement is misleading, and consequently the screen of this frame is not particularly large.
Price and final words
I think that this photo frame is really a case of you get what you pay for. Costing only £24.99 (Currys / PC World), it is certainly not one of the digital photo frames on the higher end of the price bracket. When you consider that some digital photo frames are in the region of £250+, then the Logika 7" digital photo frame is a bargain. Having owned this photo frame for over six months, I can certainly see it has some imperfections e.g. the picture quality isn't the best, the glossy frame is beginning to look scratched, the positioning of the USB slot makes the USB poke out from the back, making it look a little untidy etc., but at the end of the day, this was a product that was never going to break the bank. For this reason, I think I can forgive it a few bad qualities and remember that the most important thing is that I get enjoyment out of seeing my photos displayed on it.
I am finding it difficult deciding how much to rate this product. If it was based on picture quality alone, I would probably rate it 3*, and would actively discourage anyone wanting HD quality pictures from buying this. However, price considered, this photo frame is a bargain, and if you're just looking for something to display your photos on, but don't quite have the budget for the latest and greatest digital photo frame, then this could be for you. Either way, it suits me just fine.