Ok, I'm going to start by talking about the Cadbury's adverts, because they seem to be going downhill fast. The most memorable one, and the best one by far, has to be the epic 'gorilla playing the drums to Phil Collins' advert. It was so good, and brilliant in every sense of the word. The next, and slightly worse, though not bad was the one with the airport vehicles racing down the runway to queens 'Don't stop me now'. I liked this one, but I HATE the new one. You know the one I mean, with the creepy kids and the even creepier eye brows. I mean, its done the job; everyone is talking about Cadbury's. But for the wrong reasons! I'm sitting looking at a flake right now, but thinking about the damn creepy kids has put me right off!
Another set of Ads I'm liking at the moment are the new Pepsi Max ones. The first one I saw was a guy going into a job interview. The interviewer starts to ask him questions and he goes nuts! He starts yelling, smashing things, drowning his head in the fish tank...... eventually all the other candidates outside leave, bar one. The guy throws himself out of the office, and the interviewer calls in the last remaining candidate. Anyway at the end of the ad you see the last candidate come out and the first guy (the one who went mad) and another guy ask him if he got the job, he say yes and they all go off dancing down the street! Its brilliantly thought out.
The other Pepsi Max one shows a sexy streaker lady running across the football pitch, then you see her run back down the steps in the stand to her seat, except it is actually a man in a sexy lady suit!
If you haven't seen these ads then YouTube them, they really are funny!
On the other hand I HATE all of those damn air freshener ads, especially the 'I'm going to have a poo at Pauls' one. I know other people have mentioned this one, so I won't bother ranting, but it truly is dire!
There are a few good ones, so here are my top and bottom 5
1. The Cadbury's gorilla ad
2. The Pepsi job interview one
3. The Pepsi streaker one
4. All the wkd ads(especially the one with the guy who borrows the chair....)
5. The Dr Pepper advert with the guy at school who has hurt his finger! Such a funny ad "I don't think i've got a band aid that small"...
1. 'I'm going to have a poo at Paul's' (enough said!)
2. Freaky Cadburys eyebrow kids
3. The awful shouting CILIT BANG ads
4. Those insurance adverts with the guy walking around a white screen with overly loud footsteps, or a phone whizzing around the screen, or webcam images of Mr and Mrs average in their bedroom looking for car insurance (you know the ones...!)
5. The advert for the V Vauxhall Insignia (in James bond style). It's a car, not a deadly pen. Get over it!!
But I've saved the best for last. I saw this ad for Durex and I creased up, click the link to view it. Its so good, I was crying with laughter!
http://www.youtube.com/watch?v=Uqt3Zb7BItA&feature= PlayList&p=0C376A189A99D894&index=0 (take out the spaces in the middle!)
I am an all time hater of adverts, they get right up my nose. I know that without them we would have to pay a hell of a lot more for our TV licence, and that there would be alot less channels, but they really annoy me!
For starters, its the whole breaking programmes into two parts just to throw 3 minutes of adverts in the middle, I wouldn't mind the adverts if they were before and after programmes (for example 5 full minutes before and 5 full minutes after or even 7 minutes), but when you get your programmes broken up into two halves, I tend to forget what is happening in the show!!! And the adverts aren't long enough to do anything worth while in, the average kettle will take a good few minutes to boil when making 2 - 3 cups, so you don't quite have time to make a brew. If your toilet isn't next to you, you don't even have time to nip to the loo. And so you end up just sitting there for 3 minutes watching stupid adverts for things which your never going to go out and buy, and infact many adverst PUT YOU OFF buying the product!
Ok, here goes the worst adverts, in no particular order:
- The Halifax Adverts, mainly the one with the REALLY annoying woman going through the streets singing a stupid song, though all of them are annoying! But that one inparticular, you know the one I mean, her name was Natalie, "Get Extraaaaa, Extraaaaaaa, Extraaaaaaaaaaaaaaa" that one!!!! SO annoying!!!! Just a complete waste of space on TV and it put me off going with Halifax for my new bank account!
-The new vodaphone adverts, the ones with dubbed singing over other people, the most recent is for "no roaming fees this summer", and has a girl on holiday and her boyfriend back home working in a garage, and there is an old song been played and the girl and boy are miming the words. Its SO annoying, I think the main reason for this is that the two people in the advert are just complete chavs, and look downright manky and in need of a good wash. But other than that, the 3 adverts of the same kind which I have seen up to now over the last couple of weeks have just infuriated me, its just so naff these people miming these stupid songs. Again, just makes me not want to go with Vodaphone!!!!!!!
- Cadbury- the one with the two kids doing the weird thing with their eyebrows. I HATED this advert, infact I think its one of the worst I have ever seen, the girl is SO annoying, I just wanted to give her a slap. The boy in the advert didn't annoy me half as much, just that weird girl with the weird eyebrows! :-@ Really really hate that advert!!!!!! Everytime I hear that song from it now I have to turn it off, it sends my bllo pressure through the roof I tell you!!!!
-"I want to do a poo at Pauls"- you know the one I mean!!! Its for one of the bathroom sprays which you get which you put on your wall and you spray. They've always been annoying adverts, but normally because they're foreign adverts which have so obviously been dubbed, although this ones the same, thats not why I hate it. Its just the whole thing of it, I don't know if you've seen it but its soemthing like this. Whiney little kid comes in and says to his mum "I want to do a poo", his mum like any says something like ok off you go then, but the whiney little child stands there indignant "I want to do a poo in Pauuullllssss bathroom", emphesis on the "Paaaulllsssss". His mum kind of looks at him like what the hell you on about child, and tells him in similar words don't be daft get to the loo. But no, the stupid whiney little child stands there with a right face on him "I'm going to do a poo at Pauls" and off he goes! Its so annoying because if my kid came in and acted like that it would be frogmarched to the toilet and told to stop acting like a prat! And the stupid little accent on the child is completely naff and fake and "oh la la".
As you can see, I hate adverts with kids in them, or alot of them, as the kids in the adverts are so damn annoying and stuck up and it just annoys me no end!!!!!!!!!
I know this is the "best and worst ads" but I am very sorry I don't have any favourites, I don't like any ads, they all do my nut in, yes I agree some are very clever (the Talk-Talk adverts for one), and yes some do give you a little giggle, but mainly they just get up your nose, people try too hard to make their adverts funny and outrageous and different, but they just end up been very annoying (i.e. BARRY SCOTT from Cilit Bang...I say BARRY SCOTT due to the volume of his voice when he introduces himself!). I don't know why they can't just pop up a picture of what they're selling, the RRP of the product (as they like to show you how "wonderful" the things are then fail to mention the price so when you go to buy it you have a mild angina attack at the steep price). And then be done with, it would be cheaper for them, it would be less annoying for us, and there'd be more space for good programmes on tv!!!!
The purpose of adverts are to create a hole in your life that's not really there and then make you feel guilty you don't have something in that life and so offer you the chance to fill it with their crap. Look around you; do you really need that pine garden furniture you never use? The money you spent on that yoghurt maker to make yourself feel better would keep a kid alive for a month in Africa, all because the advertising people made you feel fat because your a stone heavier after having a baby. And do you really need to buy a new car to feel more middle-class? Pathetic really isn't it.
Adverts are not designed to entertain but to get you to associate a message with a product, usually through your subconscious, few ever looking up to the TV when the ads are on, why the song and monologues are far more important than the visual. The great Marvin Gay song, 'She heard it through the grape vine, is now associated with a gay men putting on jeans in a launderette than the motown classic it is, not quite what the king of soul had in mind.
With world finance collapsing around us and thousands of bankers being laid off every week the Natwest seem to remain relatively untouched and so seem to have enough money left over to make those incredibly patronising adverts. The idea that they can afford to employ advisors who can sit there all day being nice to customers and actually tell people where the best deal is, even is it's with another bank, and so their opposition, is insulting! It's a blatant lie. They are not going to a have chat about life and then send you off to Lloyds Bank because they offer better saving rates. They are going to try and flog you over-priced NATWEST products by pretending other banks deals will collapse because they have no money and the Natwest does, simple as. Then if you have an Advantage Account they will even come around to your house and meet your kids, pay their school fees and if you're lucky even have sex with you to keep your custom. WE DON'T BELIEVE YOUR AD!!
-Lynx African Range-
How come Lynx can get away with these ads! The idea that if a guy sprays himself with this stuff he will have beautiful women ripping off their clothes to have sex with him can not in anyway be proven. They seem to get around it by having only attractive people in the adverts, which begs the question why they need to pay £3.50p for a can of expensive deodorant? These people are models and so Wilkinson's own brand for 49p would do the job just as well.
If men make sexist advert they are hauled in front of the regulator and the advert shredded. If women make sexist, and in this case annoying commercials that are clearly sexists and a product specifically for women, and so disclusion (is that a word? It should be), of men to this cheapo insurance, they would be hauled over the coals. Would 'Bruces Wheels' be allowed? Yes women are responsible for a small number of fatal and serious accidents and so the advert acknowledges that but surely they cant get away with 'women only' insurance under the current rules. And of course it's a very irritating advert. It's the same with women only gyms. Those are the gyms guys want to join let me tell you!
Of course there's something wonderful in having loads of friends or being part of a crowd that's resonating with what you like, but when there's loads of people dancing at a London station or karaoke on behalf of a cell phone company getting in your way in your lunch hour its all a bit tacky and cringe, 'lemmings' the world coming to mind. Some of those people are extras and dancers, fair enough, but most are you and me (well you) doing it for nothing to get on telly. This type of product is branded around a person's individuality and so the advert, one presumes, is all about connecting all those individuals, which actually means be one of the crowd. Would you want to be friends with people with nice teeth that dance in Waterloo Station? And if you do phone someone and you're not paying monthly tariff on a pay-as-you-go T-Mobile it cost about £8 for a six minute chat, more than it would to call the space station on a call box (and yes you can phone the space station on a call box).
At the time of writing this they hadn't gone bust but I wish they will. Who on earth wants to buy a three-piece-suite for a grand and pay 18 months from now when its knackkerd.Why would the sofa company want to offer that deal to the people who take the deal? Of course if you're a Z-List celebrity and you're sitting on their sofas in the Sunday, 5-45pm slots then your career is well and truly over (or peaked for Grant and Anthea) and paying your mortgage and so fair enough. But wouldn't it be great if there was a Japanese game show type deal here where you could flip up the sofa with the Kemp boys on it and then tar and feather them and the crappy sofas.
As I said above, there's nothing more annoying than when 'real people' do those reality TV commercials where they smugly tell you how great the service has been. Can you imagine BT or British Gas sanctioning an ad by their customers? One suspects 90% of them would be less than complimentary. Who are these people that live and breathe Direct Line at home on their broadband and call them up in the middle of the night to check how much it costs to insure a Vauxhall Insignia!! Don't get me going on the Vauxhall Insignia ad! They must sit their every night with the advert schedules in their hands and wait for their sad mugs to come on. Heres an idea, why not make this type of advert monkey accountable for the products failures and flash their phone numbers up at the end.lol.
I prefer Pepsi to Coke and appreciate only the top stars in entertainment and sport should be advertising their products. They run huge world-wide businesses. Now I know moneys tight in advertising but when did Duffy become a huge star, riding around on a racer in that supermarket the other day? Her silly almost ridiculing Motown screeching cat like screeching voice is irritating to say the least! I just wanted her annoying face that looks like it has been hit by a tin of beans thrown very hard from ten feet away to get the same again when she crashes her bike into a whole pyramid of beans! She even gets to plug her single on the ad!
Talk about an ugly car. I'm sure it's the one Homer Simpson invented that bankrupted his brother in that episode of the yellow people way back when. When the Renault chief executive saw that backside when the velvet curtain was pulled back he must have shat himself. Renault, like Citroen, have always made awful angular cars and this is the king of them. No wonder the ad agency campaign immediately switched from affordable cool car around town when they saw what the f**k was on the back of it! No number of gorgeous Latin women wiggling their lovely bums could convince and distract anyone to what was a ghastly car and so save it. And what independent young girl around turn do you know that wants a car with a big ass??
I have been busy reading many reviews recently, a lot in the discussion section, and have also written a few as well.
But when I came across this one I instantly wanted to get my voice heard as I have a long list of terrible adverts which, to me, should be banned from the screen forever, not for there offensiveness or rudeness but simply as they are just so bad they make me want to push my head into a blender and flick the switch on.
Anyway, as my blender is not big enough for my head, (and that doesn't mean I have a big head of course, it's just a small blender), I thought I'd get these terrible adverts off my chest.
So here we go...these are 10 of the many television adverts which really make me want to put my television in front of a road roller...
1) Many of them perfume/aftershave ads where someone's being chased by a wolf or two people are prancing round under a duvet. They are just so dull and mind numbingly boring that I tend to forget exactly which product they are selling, in fact they could be selling anything from fabric softener to running shoes.
2) That one with Charlotte church in dressed as many different characters, I can't even remember what it's selling... is it something Welsh? I don't know. What the hell is that about? And as for the ruddy singing!!! "I want to be..."
3) 90% of those irritating insurance ads, the likes of 'confuse.com' or 'comparethemarket.com'... I mean, they are just so same-same and so uninteresting that they all seem to mingle into one.
4) That Cadbury's advert with the two kids and the eyebrows, I mean what is that about? It is so irritating to watch as I find those two kids facial expression so annoying. I could only just tolerate the previous one with the gorilla in a suit but I feel neither are saying chocolate is for me.
5) That annoying T-mobile advert where everyone is dancing in the train station whilst LuLu is screeching out that terrible noise through the load speaker. I mean come on... if that dancing malarkey happened at my local station there'd be a riot, especially if LuLu started to screach.
6) All them 118-118 adverts with the two weird looking moustached men running around like idiots whilst the theme to a past show like 'The A Team' or most recently 'Ghostbuster' plays in the background. Come on people, get rid of the moustaches and get a life.
7) The Sheilas wheels adverts with the three women dressed like something you put over your loo roll prancing around whilst there car drives along and the song is so ear piercingly irritating... But for a car insurance advert it's not a good one, I mean, the women aren't even in control of the vehicle as they drive along... if I did what they were doing I'd be done for driving without due care and attention... even Sheilas wheels wouldn't touch me after that.
8) The Mr Muscles advert, the one with the cartoon character, what happened to the bloke with the funny face and the muscle the size of knots in a piece of cotton? The housewives dream boat (LOL)...This new cartoon version is too much like a super hero.
9) DFS adverts, which are always out in force just after Christmas. Do they think that everyone wants to change there seating plans after they've spent hundreds of ponds over the festive period? And why do they always have a sale on? Claiming it is 'the last few days of the great sale'? Do they think we were born yesterday?
10) The many diet adverts which bombard the screens, again, just after the festive period. People know that they may have to re-assess their dietary needs, especially after Christmas, but to have hundreds of companies claiming to help you lose wait with their 'unique' method is really annoying.
So... that is ten of my most loathsome television adverts, (and believe me, I have many more). Don't get me wrong, I don't mind adverts per se, for example, the John West advert with the bloke and bear fighting... and remember the old Tango adverts? Some of them were quite good, probably better than some of the actual programs these days.
It's just that there are a hell of a lot of bad ones which people are actually getting paid vast amounts of cash to produce.
Thanks for taking the time to read yet another of my rants... my chest is becoming clearer each and every day.
What is the point of getting annoyed by TV adverts? None whatsoever - but here I go with a little rant of some of the annoying ads gracing our TV screens at the moment
1.Posh Pringles - Arrgghh - Such bad acting - it is so staged, forced and false while pretending to catch people out and about. I especially love "look, the bag matches yours" How great - exactly what you are looking for in a crisp as I'm sure you will all agree!
2.Everest Windows - "I bet you didn't think Everest would be doing that today, did you?" Acually I don't spend my days considering the plans and strategies of double glazing firms - had never even heard of you before these stupid adverts!
3.The ridiculously long Bob Dylan Cooperative Bank ad - there isn't really anything wrong with it per se, and I quite liked it the first time, but I can't really be bothered to hear the whole of "blowing in the wind" every 15 minutes. And surely Bob doesn't need to be cashing in from adverts - I know Co-op are one of the least evil banks, but even so.
4.Glade Touch and Fresh - "I want to do a poo in Pauls bathroom". Does this make anyone want to buy this air freshener? - it's such a weird concept - and the dubbing is terrible - air freshener ads seem to particularly suffer from the curse of terrible dubbing for some reason.
5.Natwest - Free Impartial Advice - Are we supposed to believe that they have been selling us all these ill advised financial products for the last few years and bust the economy in the process, but now they are lovely friendly folk who want to give us free financial advice - yeah right! I think I'll leave it. (I do have a passionate hatred for Natwest so maybe the ads not that bad - I just want to moan about them, sorry)
6.Confused.com - The advert is supposedly 'user-generated' and mainly focuses on the friendliness of an insurance comparison website - I can't say that I really care how 'friendly' these kind of sites are - as long as I get a nice low quote without too much fuss I'm a happy bunny - but apparently some focus group somewhere thinks we need a friendly nudge to help us along. I love how one of the main benefits they can come up with is how the website "remembers you and your details!" - oh wow - Can't think of any other websites that can manage that little trick - it's magical. I do love the young guy when he says "the new confused.com website rocks" - who on earth came up with that, I bet they thought they were really down with the kids - but an insurance comparison website 'rocking' - give me a break!
7.Any DFS advert - no explanation necessary as I'm sure you'll all agree!
I'm sure there are plenty out there which are even worse - I'm just blocking them out of my mind to preserve my sanity at the moment!
Maybe I could consolidate all of my loans and debts into one big loan with ridiculous interest laden repayments and spend the rest of my lives paying for ridiculously cheap adverts with annoying amateurish actors screeching a lot!!!!
TV adverts are an incredibly mixed bunch, car adverts seem to be morphing into competitions to develop a new genre where the car is only observed in the final reel making you wonder what the hell was the point of the ad, the financial industry adverts are just damned annoying, as you know they should be spending more on being secure and less on sending Howard to Bermuda to sing on waterski's.
I have to admit there are some adverts I like, I do like the M&S adverts, they're not too pretentious, music is generally well thought out, they are advertising their products in a fun, stylish way, contrast this to Iceland who seem to revel in their cheap reputation to the extreme of only employing 'celebrities' who are renowned for being cheap, tacky and annoying, Katatonia (whatever your name is), Nolan, Donovan, Biggins take note, i'm not adverse to shopping their but can't understand who would see any of these people advertising the product and think, yep I can relate to that i'm going to buy 600 fishfingers for £1 at Iceland for any other reason than its damned cheap, the products sell themselves, get a big cuddly bear or Simon Schama to advertise them, give the advert gravitas or make it completely nonsensical because people know what they're buying at Iceland and don't need to put money in the pockets of talentless wastrels to know this. Ok, sorry went a tad off tack there.
The Cadbury's Dairy Milk adverts are trying hard with good music, interesting imagery and are enthralling and disturbing in equal measure.
Computer game adverts are getting better, mixing action with advert is an interesting step forward and it really works, even the Little Big Planet adverts are amusing and colourful.
So my real bugbear begins, finance adverts, the kind of thing you have on just before Jeremy Kyle or Loose Women, with a shouty uncomfortable 'real' looking person or some berk dressed as an admiral or whatever shouting about insurance or how you could sell your soul to the devil and remortgage everything to buy that car you saw at the end of an advert that appeared to be talking about kung fu fighting yourself, but the final reel revealed it was about a car. Go on call right now, or your rubbish, we'll make you feel bad, make you feel like everyone else is doing it, we'll shout we'll dress as idiots, whatever we can to get you to borrow money at ridiculous rates. And we will fit the adverts to times when the most vulnerable people are watching, elderly, jobless, people who enjoy Jeremy Kyle, go on take out a loan, why save now and have the pleasure of buying that hoover that looks like a dog, when you can borrow the money and wonder what the hell your paying back in 10 years time.
My favourite advert on tv at the moment has got to be the cadbury's chocolate one and whenever it is on the tv I seem to stop what I am doing and watch mesmerised by it.
The advert starts of by showing a young boy and girl which are waiting to have their portrait taken, but then the boy sets his watch and some strange kind of robotic dance music starts and the children then start "dancing" to the music but with their eyebrows!!!
This goes on for a short while and then the little girl starts letting air out of a balloon so the squeeking noise then goes along with the music while their eyebrows are still happily dancing along.
I know I must sound very sad for liking such a thing but I really do find it funny and on some occasions tried to make my eyebrows do the same thing and me and my daughter try to see who can do it the longest but end up in fits of laughter, and it does give you a bit of a headache too.
If you have not seen it yet then you must look out for it, it is very cleverly done.
I must admit I have enjoyed quite a few of the cadbury adverts recently, the drum playing gorilla playing to "in the air tonight" by Phill Collins was a brilliant advert and they did another version of the gorilla playing to "total eclipse of the heart" by Bonnie Tyler both really cleverly done too.
The adverts are saying a glass and a half full of fun although I am not sure they will encourage me to buy more chocolate but in my opinion keep up the good work cadbury's as they certainly keep me and my daughter entertained for a while.
One of my favourite adverts at the moment is the Hovis advert. Hovis have a history of making memorable adverts such as Ridley Scott's advert of a young boy pushing a bicycle carrying loaves of bread up a cobbled street to the score of the 'New World' symphony by Dvorak. There most recent advert however is one of the longest adverts to air on British television at 122 seconds long. Each second is for each of the brands 122 years of making bread. The advert begins in Victorian times and travels through both world wars, the protests of the sufragettes and miners, the 1966 World Cup victory and sixties fashion. The boy runs through the streets with a loaf of bread under his arm as all these scenes merge from one to the next. The sky is full of fireworks to mark the millennium before the boy finally reaches home to give the bread to his mum.
It is a very memorable advert and really hammers home the message that Hovis has remained Britain's favourite for over 100 years. There is a great attention to detail in each scene and it doesn't shy away from showing the more negative events in British history. the boy pauses by the ruins of a house bombed during the Blitz and again pauses as he is caught between the striking pitmen of the miners strike and the riot police. It is a testament to the advert makers that they chose not to gloss over these more unpleasant memories but realised their importance in British history.
Here is my list of my best ever television adverts, most of them are from when I was younger.
1) Kia-ora - "it's too orangey for crows, it's just for me and my dog" "I'll be your dog. woof, woof, woof......". Come on sing along I am sure you remember it and it ended "We all adore a Kia-Ora". I remember watching this and loving this advert when I was younger. Bring it back!!!!
2) Um Bongo - "they drink it in the congo" Remember the pink hippo like animal with all the fruits around it. Started something like this "Way down deep in the middle of the Congo, a hippo took an apricot, a guava and a mango. He stuck it with the others, and he danced a dainty tango"
3) Shake n Vac - "put the freshness back!". Anyone that saw this advert will remember the lady dancing and singing the tune as she vacuumed up her carpet.
4) Charley Says - This was a series of Public Information Films for children. It dealt with safety issues that children face, like not going with strangers. They featured a little boy called Dominic and his cat called Charley. Charley would say something to stop the boy doing something he should not be doing, but you could not tell what Charlie said. Then the boy would tell us what Charlie said to him. I really have no idea what these would be like nowadays if they were still on with the changed in the world since they were on.
5) Cadburys Fudge - "A finger of fudge is just enough to give your kids a treat" I don't remember much about the pictures in this advert just the song.
6) Monster Munch - "but while he's asleep, guess who's eating his crisps?"
Do you remember the original monsters; the small yellow monster that was for Pickled Onion flavor, the tall pink monster that was for Roast Beef flavor, and the small blue monster for Flamin' Hot flavor.
7) R Whites Lemonade - "I'm a secret lemonade drinker". Remember the man in striped pyjamas creeping downstairs to get into the fridge for the Lemonade.
8) Smash - "for mash get smash". This featured the Smash Martians, who would watch humans making mashed out of potatoes on television instead of using potato granules.
9) Cadburys Caramel - "Take it easy with Cadburys Caramel'. Remember the sexy looking rabbit with a husky voice and come-to-bed eyes.
10) Trio Biscuit - "TRIIII-O, TRIIIII-IIIII-O!!!!!!!!!!!!!! I WANT TRIO AND I WANT ONE NOW!!!". I remember this tune on the advert.
I will apologies now for anyone who has read this and can't get any of these songs out of their head after reading it.
best commercials director - Frank Budgen
Paltow trying to sing on an Estee Lauder advert is probably as revolting as listening to her boring macro-biotic, I called my kid Apple and I'm clearly higher in the food chain than you attitude (despite the fact that she can only eat freshly farmed soil without any additives). Honestly, I might even like the perfume but I couldn't buy it because it must be made of Paltrow pureness which quite frankly I would hesitate to even use to clean my toilet. Toilet duck does the job quite nicely but don't even get me started on those adverts. I can't make the connection apart from the fact that water is involved. Maybe it's something to do with the swan like structure of the bottle but 'Toilet Swan' was never going to work. Hence Toilet Duck. WHAT?
I'd like to tell you about a tv advert that was sent probably 10 years ago on Swedish television. 10 years, and I still remember it! It has to be good, you're thinking...
It was so simple, yet so genius. At first, on TV, you'd just get a yellow screen with a black horrisontal line through the middle. That's it. No movement, no company name. At first everyone thought something had gone wrong with the television network!
This went on for about a week. After a week, the image changed slightly. The line began to move... You know these film clips where a line turns into a figure (a man, a dog, etc) that moves aong the line. The figure is actually made of the line. (Se illustration at bottom down.) A man (or woman) made from the black line started moving about on the yellow screen.
A nother week or two passed. No company name. Lots and lots of talking - in school, on the buss, in the lunch room... What was it about? What did it mean? What was it actually a commercial for!?
Then - pa dam! - suddenly the company name began to appear at the bottom of the screen. At the same time posters were put upp everywhere, al over town.
The company was Eniro, roughly the swedish equivalent of the Yellow Pages. The impact was phenominal - everyone was talking, thinking, wondering about what the commercial was - and once the company name was reveled, of course, everyone talked about the company!
Never before or after has one commercial - and of course therefore a company name - stuck so hard in my mind! Maximum effect with minimal (and minimalistic) effort!
This is roughly what I ment with a man growing out of the line:
I do think that tv adverts are not so good as they used to be, they certainly are not as entertaining as they were.
To be honest I don't watch a lot of television, and when I do it is mostly in the daytime. The ads then seem to be encouraging people to take out loans to pay off existing debts. Obviously they are aimed at people who watch tv in the daytime - unemployed perhaps? Mmm, do they need encouraging to take out a loan from one of the sharks to pay their bills? I think there should be some legislation about these adverts because they must be tempting to vulnerable people.
Then we have the car insurance ads, all claiming to offer lower rates. What the ads don't tell you is that if you ring for a quote, you will be pestered for ever after by unwanted mail and phone calls.
Slimming products are another pet hate of mine. We should all know by now that the only way to lose weight is to eat healthily and this does not mean having Special K instead of a proper balanced meal, except for breakfast of course.
Have you noticed also the never ending sales that are on offer, according to the ads, from all these suite firms? Well, I used to scoff at those and say "oh yes, don't tell me, must end Sunday at 5pm." However, I have to say that I did visit one of these stores one day, saw a suite I liked and returned a few days later to buy it. Only to find that the "sale" had indeed ended and the suite had reverted to its pre sale price. Needless to say I didn't buy it, but at least I know now that the adverts are not for the same items week after week,the sale items change regularly.
Talking of suites, why do they have that dreadful Linda Barker advertising? Her monotone voice and patronising mannerisms really annoy me!
The ads between episodes Coronation Street (well, I sometimes watch evening tv!) also drove me mad a few weeks ago. Corrie is sponsored by Cadbury's and we had that dreadful policewoman with a really gravelly voice calling someone "Sunshine". I don't know what else she said because I could never understand her, but then her voice changed and she started patting a dog. This has to be my most hated advert of the moment!
I say bring back the old adverts! The PG Tips monkeys were entertaining, especially the one where they were moving house and trying to bring a piano downstairs.
Then there were the coffee ads where we saw a young man borrowing coffee from his neighbour. The adverts then progressed and we saw a romance developing between the couple. Wonder if they are happily married now with a couple of kids? Wonder if they still drink coffee? Mmm maybe it is time the promotions people did an update on this one.
Talking of happy families, there was the Oxo advert with Katy. What a traditional mum she was, cooking good old fashioned meals for her family as they all sat round the table waiting for the oxo gravy.
And the Bisto kids - remember them?
And does anyone miss Beatty from the BT adverts? Maureen Lipman was a star in this. "You've got an ology? My goodness, you're a scientist" she screamed as her grandchild told her about his exam results.
Do you remember the ads for Carling Black Label where people could achieve amazing feats after drinking this? I remember once when I was busy typing and became aware that everyone was standing watching me, amazed that I could type so quickly without looking at the keys. When I stopped, they all clapped and one wit quipped "Bet she drinks Carling Black Label."
Years ago there was an ad for Murray mints that I have seen on a few "nostalgia" shows. This shows a soldier being shouted at by his superiors for not marching. The soldier looks and says "I'm finishing my Murray mint, the too good to hurry mint." Not very true to life this one, imagine a soldier disobeying orders, or even chewing when on duty, for that matter!
I remember slogans from ads from years ago - "Don't forget the fruit gums mum" for Rowntrees fruit gums. A sing song one for petrol - "The Esso man says happy motoring". And "Ask Sid" - who was Sid we all wondered.
My favourite ad recently has to be the Marks and Spencers one "this is not just ......., this is Marks and Spencers etc". It is a favourite saying in my house now that whenever I make something I say "This is not just gateau, this is mum's extra special, home made, raspberry gateau, filled with delicious, double, whipped cream", but of course it has to be said in that seductive voice (which I am trying to master!).
I once asked my students when I was teaching Media studies, to watch tv adverts as part of their homework. I wanted them to find out what kinds of ads were shown at different times. This was to help them to research how advertising works. Needless to say, at least one parent complained that I had set homework where they had to watch tv. I wouldn't have cared, but these kids probably spent all evening watching tv anyway, but the parents couldn't understand there were any educational benefit from the task I had set them!
So if your kids are bored in the holidays, and complain there is nothing good on telly. you could give them a similar exercise to this!
Has anyone seen the latest TV Ad from Norton Finance? Many people are interviewed in the street in the pouring rain, they look like they are soaked through to the skin. Yet, in the distance the many people walking about are not even dressed for a rainy day and certainly don't look wet or even being rained on.
Are Norton Finance 'aving a larf'? Why would they interview people in the pouring 'rain' when it is clearly not a wet day. Why would they even need to interview people in the pouring rain when it beared no reflection to the advert or what it was selling?
The Three adverts any one of thenm is ridiculous the advertsing guys should be lined up and shot, has anyone seen the most recent one with the guy with the huge lips at the lecture throwing a paper aeroplane. what is it all about it absolutley enrages me. why would anyone have lips like that. it makes me mad has he had colagen injections it should not be allowed get it off the tv before I find the guy and burst the inflated kissing implement