Buy this (Best / Worst TV Adverts)

Member Name: sympatic

Product:	Best / Worst TV Adverts
Date:	18/11/05 (423 review reads)
Rating:

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Some of the worst adverts that people hate are often in the eyes of an advertser some of the best.

Adverts serve a number of purposes however the primary reason is to get you the consumer buy the product or service. When that product is in a market that is saturated with similar products all priced the same then the aim of the advertiser is to get you to think antomatically of their product. Hence for an advertiser if an advert is memorable, even if it for the wrong reasons, then it can be seen as successful provided it does not result in the product being viewed as crap because the advert is crap.

There have ceratinly been some great adverts over time and the brewing industry have been responsible for some of the best. The current Guiness advert with man regressing back to the start of evolution all set to a catchy song track is sure to win awards and probably revive the sales of the song used. Carlsburg with their "Probably" tag line produced a number of successful adverts that seeped into the publics conscience and now the phrase Probably the best .... is still used in different contexts and the If only strap line is proving equally as successful.

For bad advertising then you usually can't go two wrong with a visit to day time television and the long line of lenders advertising extortionate rates to those who can least afford it as they are deep in debt. Now advertising is sometimes aspirational yet these companies use some of the ugliest people in their adverts,(apologies if you have appeared in such an advert) it would stop me calling just because I would not want to appear like them.

Another source of awful adverts is the window companies with the awful z-list celebrity endorsement such as the one that uses the bloke who once appeared in Coronation Street and probably only ever works now during the panto season and doing these adverts.

I'm sure that there are many more great adverts and certainly the Lynx ones have been very successful as revitalising the brand and their use of lads humour works very well for their target market.

Thanks for the reads and rates.

Summary: Advertising