Advert success! (Best / Worst TV Adverts)

Member Name: muppa

Product:	Best / Worst TV Adverts
Date:	14/07/07 (186 review reads)
Rating:

Advantages: An advert that really stuck in my mind!

Disadvantages: --

I'd like to tell you about a tv advert that was sent probably 10 years ago on Swedish television. 10 years, and I still remember it! It has to be good, you're thinking...

It was so simple, yet so genius. At first, on TV, you'd just get a yellow screen with a black horrisontal line through the middle. That's it. No movement, no company name. At first everyone thought something had gone wrong with the television network!

This went on for about a week. After a week, the image changed slightly. The line began to move... You know these film clips where a line turns into a figure (a man, a dog, etc) that moves aong the line. The figure is actually made of the line. (Se illustration at bottom down.) A man (or woman) made from the black line started moving about on the yellow screen.

A nother week or two passed. No company name. Lots and lots of talking - in school, on the buss, in the lunch room... What was it about? What did it mean? What was it actually a commercial for!?

Then - pa dam! - suddenly the company name began to appear at the bottom of the screen. At the same time posters were put upp everywhere, al over town.

The company was Eniro, roughly the swedish equivalent of the Yellow Pages. The impact was phenominal - everyone was talking, thinking, wondering about what the commercial was - and once the company name was reveled, of course, everyone talked about the company!

Never before or after has one commercial - and of course therefore a company name - stuck so hard in my mind! Maximum effect with minimal (and minimalistic) effort!


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Illistration:

This is roughly what I ment with a man growing out of the line:

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Summary: A advert that created maximal interest with a minimal(istic) input