| Product: |
Best / Worst TV Adverts |
| Date: |
08/02/09 (114 review reads) |
| Rating: |
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Advantages: Can make your product appeal, be innovative and build your reputation
Disadvantages: Can also make you look like your target audience are imbeciles
Maybe I could consolidate all of my loans and debts into one big loan with ridiculous interest laden repayments and spend the rest of my lives paying for ridiculously cheap adverts with annoying amateurish actors screeching a lot!!!!
TV adverts are an incredibly mixed bunch, car adverts seem to be morphing into competitions to develop a new genre where the car is only observed in the final reel making you wonder what the hell was the point of the ad, the financial industry adverts are just damned annoying, as you know they should be spending more on being secure and less on sending Howard to Bermuda to sing on waterski's.
I have to admit there are some adverts I like, I do like the M&S adverts, they're not too pretentious, music is generally well thought out, they are advertising their products in a fun, stylish way, contrast this to Iceland who seem to revel in their cheap reputation to the extreme of only employing 'celebrities' who are renowned for being cheap, tacky and annoying, Katatonia (whatever your name is), Nolan, Donovan, Biggins take note, i'm not adverse to shopping their but can't understand who would see any of these people advertising the product and think, yep I can relate to that i'm going to buy 600 fishfingers for £1 at Iceland for any other reason than its damned cheap, the products sell themselves, get a big cuddly bear or Simon Schama to advertise them, give the advert gravitas or make it completely nonsensical because people know what they're buying at Iceland and don't need to put money in the pockets of talentless wastrels to know this. Ok, sorry went a tad off tack there.
The Cadbury's Dairy Milk adverts are trying hard with good music, interesting imagery and are enthralling and disturbing in equal measure.
Computer game adverts are getting better, mixing action with advert is an interesting step forward and it really works, even the Little Big Planet adverts are amusing and colourful.
So my real bugbear begins, finance adverts, the kind of thing you have on just before Jeremy Kyle or Loose Women, with a shouty uncomfortable 'real' looking person or some berk dressed as an admiral or whatever shouting about insurance or how you could sell your soul to the devil and remortgage everything to buy that car you saw at the end of an advert that appeared to be talking about kung fu fighting yourself, but the final reel revealed it was about a car. Go on call right now, or your rubbish, we'll make you feel bad, make you feel like everyone else is doing it, we'll shout we'll dress as idiots, whatever we can to get you to borrow money at ridiculous rates. And we will fit the adverts to times when the most vulnerable people are watching, elderly, jobless, people who enjoy Jeremy Kyle, go on take out a loan, why save now and have the pleasure of buying that hoover that looks like a dog, when you can borrow the money and wonder what the hell your paying back in 10 years time.
Summary: The Good, the Bad and the Indifferent
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Last comments:
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- 16/02/09 great read cheers! |
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- 12/02/09 Yeah I really liked the new hovis add made me feel nostalgic fr some reason(: Iteresting review hate those loan ads too. |
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- 08/02/09 I quite like the new Hovis ad. |
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