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      28.07.2013 14:13
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      Would love to hear your thoughts on this one.

      I like to nominate reviews for crowns if I think they are well written, informative and useful. I don't need to be interested in a product or want to buy it myself (otherwise I would only end up nominating alcohol and make up) to nominate the review. Things like DVDs or computer gadgets that I would never buy, that are well written and interesting and above all contain useful info for someone who is trying to decide to buy them or not, deserve a nomination.

      Currently I click my nominations in secret (well not secret, if you asked me I would happily tell you if I nominated your review or not) I mean I don't comment to tell you at the time.

      I just assumed that you wouldn't say. Not sure why, just got it in my head that was the way as I can't actually see anywhere on here that has a rule on it. But have recently seen others mention in their comments if they have nominated the review. Which when reading it, I thought would be nice for the person to know that the reader felt it was that good/useful. Also when I got my 3 crowns it was lovely but I was only able to add a generic "thanks for the crowns" to my profile hoping that the person who nominated me would read it and know I am grateful. But on the flip side, if I start saying when I nominate, will people I review and not nominate feel less appreciated, even though I may give them a "very useful" rating and think their review is fab, just not quite crown worthy as another I read that day.

      Is there any rules out there that I have missed on how many you can do a day? I currently click it once a day but if I can nominate more I will, as sometimes see more than one great review a day. Also what does every one feel about public versus private nominating? Any pro's and con's I haven't thought of?

      Thanks in advance!

      Really loving the DooYoo community and writing my reviews and reading yours :-)

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        13.06.2011 22:21
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        Crowns are nice - but friendship is nicer.

        If you have been on dooyoo for long, you will doubtless have heard talk about a conspiracy, cartel or monopoly on crowns. Is the crown system fair? Does everyone stand an equal shot? And most importantly, do guides really get more crowns?

        Well, first I think I should mention what crowns are, for any new members. Crowns add a nice bit of bling to your review. I use dooyoo for everything I buy. If I have failed to sign in, I've noticed crowned reviews show up at the top of the list for me, followed by those ranked most useful. I assume this is dooyoo's way of getting the most useful reviews read first, which will keep non members coming back to the site. The most important thing about crowns to me though, although this may sound terribly mercenary, is the extra 1,500 dooyoo miles, which comes out to an extra £1.50. It may not sound like much but 2 -3 crowns will buy me an extra book for my boys, or a tiny bit more towards the next Christmas present.

        I am not an expert on how this all works, but I do know that crowns are awarded by dooyoo's paid members of staff - not by guides. I honestly don't know if it makes any difference whether a review gets 1 nomination or 100. I don't even know if they read every nominated review. If not, then I would have to assume they would be more likely to read the review with 100 nominations than with only 1, and I think guides nominations may carry more weight, but again I honestly don't know. I have to admit, I nominated nearly every review when I first joined. After all it wasn't my money I was giving away, why not be generous ;) I can only assume dooyoo completely ignored my nominations at that time. If they did actually have to read every one - they might still hate me!

        So is the system fair? Well fair is a very subjective term. It's easy to feel slighted, to feel like you have written a great review that was just ignored. The fact is though, there are quite a lot of really brilliant reviews on this site. Again, dooyoo staff members are humans like the rest of us ( at least I assume so, as amusing as it would be to think of an army of robots staffing the place). As such, I'm sure they will have different opinions as to what constitutes a a crown worthy review. In all likelihood, being a business, I suspect they are more likely to crown the type of review they feel encourages traffic to the site. So the most entertaining review may well get passed over for one with more serious consumer information.

        Do we all have an equal shot? No. Unfortunately we do not all possess the same writing ability, and try as I might, there are some members here who will outclass me completely in the writing stakes. A donkey just can not keep pace with a thoroughbred, and I am referring to myself here, so please do not take offense. As there are some members here with a talent that would probably be better suited to paid journalism, one has to expect these members will win a few more crowns. Besides writing quality, a review with lots of reads is more likely to be nominated and win. So people who write less reviews and rate others likely have a better chance. But I have seen complete newcomers win a crown, as well as few older members who just do not rate.

        This brings us to the million dollar question, and the one that seems the most unfair to me. Do guides get more crowns? Well, I have looked trough a number of guides profiles before writing this, as well as a number of members that I have noticed get a lot of crowns, and considering the writing quality, I can not honestly say the guides end up with more crowns. I can not say I did a completely scientific study, I didn't even read every guides profile, much less every dooyoo'er - I'm not a computer after all. But I tried to get a random sample of guides and members with many awards. I did find the person with the highest percentage of crowns was a guide. The next two were not. Another member with a very high percentage was a guide - but a large number of the crowns were awarded before he became a guide. On the member with the highest percentage - I have to say his film reviews are certainly worthy of a paid column, and I read many simply for information as opposed to returning rates.

        This leads me to another suspicion - perhaps dooyoo chooses people who are producing top notch work to be guides? Perhaps being a guide will not earn you more crowns, but writing a lot of crown worthy reviews may get you chosen as a guide. I have found that guides tend to write fewer reviews, and tend to put quite a lot of work into the reviews they do write. They also rate quite a bit, which means their reviews will be read, and thus nominated more often. I have noticed one factor among all of those, guide or not who have a very high percentage of reviews crowned. They all write less frequently, and they put a lot of work into each piece. I've also found different people are most likely to pick up a crown in different categories. We all have subjects we are more knowledgeable, or feel more passionate about. Those who are writing only about items they have a strong personal opinion about and a great deal of knowledge of are naturally more likely to pick a crown, I can think of a couple who seem to be able to write about anything - even baked beans - but most of us will produce crown worthy reviews across a more limited spectrum.

        Now, I do not happen to be in the category of writers who win a very large number of crowns. Each one is a gift to me, a pleasant surprise, not something I feel is owed to me. I really think the best thing is just to write about what you enjoy the most, and view crowns and an unexpected bonus. But I think we also need to be a bit more fair towards those who do win more often then us. I can't imagine many people like being treated as if their prizes are unfairly won. I certainly would not like it. All in all, I have to say the system is as fair at it can be, and I quite like the dooyoo crown system. The best writers do tend to pick up the most crowns, but it does offer enough crowns that everyone stands a chance of picking up a few at least.

        If you have read through this far, thank you, you desreve a crown for patience.

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          13.01.2010 22:01
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          My opinions on the process and some ideas of how it can be improved.

          I will start by saying openly that yes, for the first time, I am more than a little annoyed that I haven't recieved a crown this week.

          Yes I fell into the worst of holes, I wrote 3 reviews, all of which I am incredibly proud of and started to believe that at least one of them would have granted me a little gold hat. It's my own fault that I'm bothered by it, I admit that, but in my defence, I've never yet had a crown, and it's never before even crossed my mind, and I never set out to write crown worthy reviews, I just wrote them as I felt they needed to be done. And frankly, for all I know, none of them got nominated anyway, so it is pretty much irrelevant.

          I tell you this not because I want to bitch and moan about not being crowned, no, on the scale of things, that 1 or even 3 crowns I could have possibly earned is nothing more than another half dozen reviews, and I have plenty of products to review, so it's not truly an issue. I tell you this because I want people to understand my state of mind after yesterday, and why I decided to look into the crowning process, which is what this review is really all about.

          And after that moment of honesty, this will seem petty, but I DO believe that the crowning process is inherently unfair and lopsided. Now, yes, I know, that is going to sound incredibly petty, especially after my openly admitting I was irritated, but I ask you accept that this isn't a kneejerk reaction and that from this point on, unless I state otehrwse, I am not referring to my own reviews at any point, rather I will be talking in a general sense. Please follow along my little journey to see WHY I think this is the case.

          To begin with I advise you all, if you haven't done so yet, to read this review by plipplop. http://members.dooyoo.co.uk/discussion/dooyoo-crowns/1291871/

          Now then, I will assume from here on that you've read it, so, interesting isn't it? I certainly thought so, and it answered a few questions, but opened up a few more.

          Now my review is not an indictment on plipplop's, nor is it a rebuttal to it or anything else, far from it, I'd actually like to thank Plip for that review as it helped me to form and structure some ideas.

          After reading that review it struck me that the crowning process is wholly without structure. It appears that crowns are handed out almost without consideration for anything but supporting the most profitable products WHICH IS A SMART THING TO DO, support people writing about those products and the reviews will keep on rolling, thats fine, I won't dispute that and take no issue with it. To a point.

          You see what the crowning process needs, at least in my opinion is for products to have guarenteed crowns and for each product type to be scaled in importance. I don't deny that Home appliances are a more important product than DVD's or Video Games, far more people visit this site for consumer opinion on those products, but when phenomenal reviews in a 'lesser' category gets overlooked for some good reviews in a preferred category THEN there is something inherently wrong.

          Isn't the crowning system supposed to be in place to reward those people who write the most outstanding reviews, whatever the topic? So why are some getting overlooked?

          Well of course first of all a review needs to be crowned, if it doesn't get it, then sorry but that's the way it goes. For that to happen it needs to be read, and no matter what people may say, being a community such as this is, return reads and rates are as frequent as revenge rates, so anyone who writes reviews has really needs to put equal effor tback into reading and rating. As a community of review writers we do thrive on being fair to each other and a 'you scratch my back' mentality does exist. That's not to say anyone goes out of there way to try and help their 'frineds' but we appreciate otehrs taking the time to read our reviews, and we all feel a fuzzy little feeling in our bellies when someone praises our work and we feel obliged, and indeed in my case, I WANT to return the favour.

          So we have our community, we have people reading our reviews and we have a truly fantastic crown worthy review and it's even been nominated. So how does it get missed? Well, this is the part where it gets fuzzy.

          According to Plip he strongly believes that guide opinion holds sway with the team, but the team ultiamtely just pick whichever ones they want. I don't know about anyone else, but I find that a little shoddy to say the least as, if Plip is right, we have to rely on a stroke of good fortune that a guide will read AND really enjoy our reviews enough to nominate it themselves. But even then, if our reviews are on a product low down the list of importance, our chances dwindle.

          In the end it all boils down to the Dooyoo team and the nominations that week. There is no sense of structure at all, and it is that more than anything that makes the process inherently unfair.

          I have no resentment toward anyone who earns a crown, anyone who has one has worked hard and deserves it, end of. I also have no qualms about certain products being more important than others, but when you write a review that you put your everything into, and then it gets overlooked, it can be disheartening and perhaps for some people even upsetting, and understandably so.

          I can empathize with anyone who works really hard to make a truly outstanding review which then gets overlooked who loses heart. I can tell you from first hand experience from yesterday that it DOES make you question the system and question if its worth putting in all the effort. I couldn't blame anybody becoming disillusioned and for their review quality slipping. I mean, why bother writing a review of 2 or 3 thousand words covering every detail in your own inimitable style if it's going to get overlooked? Well, for me personally, it's how I like to write, so I'll do it regardless, but for others, I couldn't blame them for saying 'to hell with it, I'll just write 500 words a pop and leave it at that'.

          No, I DO think the crowning process is flawed, but I think I maybe have an idea how to make it fairer to everyone, the key is for the crowning system to have structure, a structure people are aware of so there is less feeling of random dumb luck and more a snese of opportunity and focus.

          As I mentioned earlier, I think product types need to be scaled in importance, then have a guarenteed number of crowns allocated to it for each week. More important products should get a higher crown allocation of course, that's perfectly understandable, but even the lesser products should have at least 1 guarenteed crown every week.

          With a guarentee, you know you're in with a shot and it gives you a purpose, gives you something to strive for, making you work that bit harder. I could see the generally quality of reviews increasing if people knew they could possibly win a guarenteed crown.

          There are also other things that should be taken into consideration. I write a lot of videogame reviews, so I am often trawling those pages, and I have seen games with a dozen reviews total, and a total of 200 or so readings, and yet it has 2 crowned reviews, and other games with equally as good, if not better, reviews have none. Should there perhaps be a limit to the number of crowns available to individual products within a particular category? Should it be scaled to depend on number of reviews or reads, the more that product gets of one or both, the more available crowns it is possible to acquire?

          I certainly think something needs to be done to make things more even and fair.

          Now we also have the issue of nominating reviews. I know a few people aho dislike that the guides seem to influence, but I happen to think it's a good thing. I treat guides on here as I would moderators on any internet forum as I consider them to be much the same, and perhaps they SHOULD be. In my opinion, the crowning process would be smoother if Guides had an official part to play in the process whereby they read through the nominations first then pick a number of them to forward to the team to view and pick for crowns. The smaller number of reviews the team have to peruse means they can take more time to weigh up and judge the worthy reviews.

          Now I am sure some, perhaps many of you will dislike this idea, but personally I don't see it as a problem. If indeed the guides do have some sway in the process anyway, it doesn't make any difference. So why not allow the guides to be more hands on? Assuming that there is some structure in place for specific number of available crowns etc using the guides as a filter will allow them to peruse all the contenders and fowrward only those most worthy. It also allows all the nominated reviews more time to be considered fairly.

          Finally I think the crowning process should be extended to across 3 days, but only in light of my previous suggestions seeing the light of day. If there was structure and a filtering process, then the extra time would be useful so all nominated reviews could be fairly considered and forwarded. Currently Tuesday is the crowning day, wouldn't it be better for Tuesday of each week to be the cut off point, then the next few days until Friday or Saturday are taken to peruse and judge the nominations in depth? I certainly think so, as I think it's fair to say the team are probably exceptionally busy on a Tuesday.

          Let me sum up by itemizing my points.

          1. I think the crowning process is inherently unfair as certain product types are more important and there is no guarentee of even 1 crown for any product type.
          2. The system is unstructured and needs to change.
          3. Prodcut types need to be prioritized and crowns to be guarenteed and allocated to each product type, the higher the priority, the more allocated crowns available.
          4. Should crowns be limited per product to stop one product recieving too many when other equally important products have none?
          5. Guides should have a more official role in filtering the nominations to the team in a more organized and structured pattern.
          6. Longer cronwing process to allow prospective crown winning reviews more time to be considered and judged.

          I'd appreciate people's thoughts on the crowning process. Is it inherently flawed and unfair? does it need more structure? Other issues I haven't considered?

          I'd also love to hear what you have to say about my ideas for improving the process. Anything to ammend? Add? Improve on?

          Thanks :)

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            20.09.2009 17:00
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            Don't expect or chase them, just be pleasantly surprised when they roll in I suppose.

            Dooyoo crowns are 1500mile awards for what the Dooyoo team claim are premium reviews of particularly high quality.

            You only need to check the "New Reviews" section of the site to see just how many are churned out by so many users per day. As a result, Dooyoo crowns to me, appear to be something of a random draw. So often now have I noticed reviews of superb quality passed over for crowns in favour much worse ones. In my opinion, I have far, far better reviews than the ones I have received crowns for, and am always genuinely surprised at the choice when I receive a new one.

            Its best not to chase or expect crowns, because you'll only be disappointed. According to the Dooyoo team, there is no "Magic formula" but still, its hard to tell exactly what Dooyoo are looking for, as apart from looking at recent crowns, very few guidelines are given.

            I once complained to the Dooyoo team before I had received my first ever crown, saying something along the lines of;

            "Hi, I noticed you gave a crown to this particular review. I have reviewed the same item, and feel my review to be of a higher standard, here are my reasons why; blah blah blah..."

            I was met with a polite response, explaining to me that there are a lot of factors to be taken into consideration, and when I inquired further as to what my review was lacking in, I was more or less told to go and look at reviews that have been crowned. This response wasn't all that helpful, but strangely enough I did receive two unexpected crowns for some reviews the next day.

            It was at this point that I just decided to stop bothering people and become more complacent about the whole thing, in spite of my disappointment I didn't want to get into trouble by starting a war with this site. I have since found that rather than spending hours upon hours writing one amazingly detailed and concise review and sitting back waiting for a crown, its far more effective and better to write a great deal of, still very high quality reviews and be satisfied when you receive a crown. So whilst the whole thing does feel like a bit of a lottery, at the end of the day I suppose its just free cash and minimal encouragement, and should just be seen as a little pat on the back now and then for your loyalty to the site. At least they exist.

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              28.08.2009 01:52
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              There's no denying that a crowned review is usually very useful and written to a high standard. When I first started submitting reviews on dooyoo I tried my best to get a crown. There's nothing better than having a nice shiny crown next to a review. Unfortunately to obtain a crown requires a lot of effort yet little is given as a reward. Not only does one have to know the product inside out, one has to do a bit of research and check every bit of punctuation and grammer.

              For every crown I obtained it took about four hours, the equivalent time to write up and University assignment, yet with the reward of a measly £1.50. I'm generally surprised how generous some people are with their time considering the low payout.

              With the time and effort required, dooyoo should award at least 20,000 miles, the equivalent of £20. With this incentive I may consider churn out less reviews and write a decent quality review for a change.

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                01.08.2009 02:37
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                A well-intentioned but flawed system

                The crown system is a great idea, but in my opinion its one that seems pretty badly executed. Having discussed it with a number of friends who all use the site, we agreed that the awarding of crowns seems to be largely random, rather than based on nominations, creative ability or depth of review- it seems as if anything of a reasonable word length that looks reasonably accurate and well written will be considered, with awards appearing to be chosen largely at random.

                Granted, I am far from one of the best reviewers on this site, and there are plenty who are far more deserving of crowns than me, but whilst a couple of my reviews have been crowned these are undisputably of the same quality in terms of creativity, readability and detail as dozens and dozens of other uncrowned reviews I have written, highlighting the systems inconsistency. Either none of my reviews are crown-worthy, or dozens of them are, make your mind up dooyoo!

                I hope this doesnt come across as just sour grapes. The idea of a system based on merit where only the best reviews are crowned (depending not merely on word length and amount of information given but on overall quality as both a descriptive and informative product analysis and a creative piece of writing) is a fantastic one, what annoys me is the apparent randomness with which they are bestowed.

                Were crowns handed out consistently there would be a real incentive to write in-depth, detailed and entertaining reviews each time, but instead the reviews system seems to reward mediocrity, with it being far more rewarding financally speaking to sit down and knock out ten mediocre 250 word reviews than it is to spend a few hours writing a couple of really good ones that may or may not qualify for a crown. Of course writing in-depth reviews is rewarding in and of itself, but to recieve a crown for one review and then spend weeks writing dozens of reviews which by all reasonable accounts equal and frequently surpass the crowned one in terms of quality yet remain consistently unrecognised is both confusing and frustrating.

                Also, its annoying that some guides appear to recieve a crown for each and every review they write, when their reviews, whilst good, are frequently bland and formulaic.

                Again, whilst not wanting to spit out my dummy or anything, and acknowledging that my own reviews are far from the best around, both myself and several of my friends who use the site agree that the way the current crowning system operates is inconsistent and frustrating, essentially encouraging churning from the site's members and thus lowering the quality of the site as a whole. A good idea then, but one that needs a considerable amount of tweaking.

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                  31.07.2009 18:44
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                  Musings on Dooyoo's reward scheme

                  It would seem to be customary that when one reaches a Dooyoo milestone that said occasion should be celebrated with a review about something related to Dooyoo. For my 600th review, I was going to be totally unconventional and review something like a foot cream or a castle in Wales, but then I got a headache and decided instead to revert to type. So here you go - a thoroughly conventional Dooyoo opinion for my 600th Dooyoo anniversary.

                  I like the crown system here on Dooyoo, if for no other reason than to bear witness to the endless rantings across the site about how biased and unfair it is. It's amazing how, when given half the chance, so many writers will happily and very publicly announce that they've written a review that they say should win a crown and that's that. Such modesty notwithstanding, it's an inevitable by-product of one of the few financial parts of the Dooyoo bonus scheme that rewards quality and, as such, there's clearly some kudos to be had from winning one of the little yella fellas.

                  For anyone new to the site, I should give you a very simple overview of the system. Crowns are awarded to reviews on a weekly basis (currently a Tuesday) and are intended to reward the highest quality writing on the site. If you win a crown, a little yellow crown .gif appears next to your review title and you get 1500 bonus miles (currently valued at £1.50.) Members are asked/invited to nominate reviews that they believe should win a crown and the team of guides here on Dooyoo also nominate reviews. The Dooyoo site support team reviews the nominations weekly and it is they who decide which ones should receive the awards. Once a month, a 'review of the month' is selected from all the crowned reviews and receives a further 3500 bonus miles. A category-specific competition also runs monthly, with three prize-winning reviews selected from all the reviews submitted in that category that were awarded a crown. If you do the maths, a crowned review could therefore be worth £5.50 without a single read (50p for posting, £1.50 for the crown, £3.50 for winning review of the month.) Suddenly, everyone's interested.

                  The main reason that the system is considered unfair is that it is based almost entirely on nominations. Given that nominations come from individuals, and that individuals have their own bias, it's possible that crownworthy reviews are overlooked or missed. It's difficult to find a manageable way round this. Clearly, the site needs to run with minimal costs and it's not possible to pay Dooyoo staff to read every review. As such, they are reliant on the community to do the nominating and 'alert' them to the reviews that should win the prize.

                  The theory is that quality reviews always stand an equal chance of winning a crown. The reality is that your behaviour and that of others on the site can and will influence your ability to win a crown.

                  * Members who post lots of reviews are less likely to have their crownworthy reviews spotted. With only a certain number of hours in the day, guides and members alike can only read a certain number of reviews and are unlikely to read (or nominate) multiple postings by the same member.

                  * The site can/will not award crowns to an unlimited number of reviews. The site doesn't publish any criteria for awarding crowns but it seems sensible that, in budgetary terms, they need to manage the number of crowns awarded. As such, if you're unlikely enough to post a review of a certain product in the same week that another, better review is posted in that category, you might not get a crown, even though in another week, you would.

                  * The system is heavily reliant on guide nominations. It is *possible* to win a crown without a guide nomination but, in my opinion and experience, it's extremely unlikely. As a guide, I can tell you that my 'strike rate' on crowns is very high. Pretty much everything that I nominate wins a crown. When I was not a guide, my 'strike rate' was not as high. The guide system, as it stands, means that all guides tends to focus on one or two categories, meaning that if you don't get read by the guide for your chosen category, you stand a much lower chance of winning a crown. Some guides (I would include myself here) actively nominate outside their own categories, which increases your chances a bit.

                  Understanding and accepting these facts is the first step to increasing your likelihood of winning a crown. But there are other things to consider too.

                  * Seldom have I seen a review that won a crown that didn't demonstrate an extremely important quality - the writer clearly knew a lot about the product. This wasn't evidenced in detailed user guides and exhaustive descriptions of packaging, barcodes and ingredients lists. This was demonstrated in the way that he/she articulated his/her usage and experience of the product. So, a review written on a shampoo that somebody has used for a week might be very useful, but it probably won't win a crown. A review of a toy or game that is written to the writer's 'cookie-cutting' formula might tick enough boxes to be very useful, but it won't win a crown if the writer hasn't actually played with it, at length. Such reviews don't show any depth, sound experience or knowledge. I feel as though I *know* a crownworthy review when I read one because it is evident that the writer really knows the product in question and really has something to say about it.

                  * It's likely that the system is biased towards certain products and categories. Clearly, this makes commercial sense. Reviews written in popular, revenue-generating categories are more likely to be highlighted by Dooyoo, as that's the sort of thing that they want people to find useful here on Dooyoo. So electrical goods, mobile phones, MP3 players and televisions, for example, will stand a much better chance (if other criteria are achieved) than other categories. Sorry, but it's only review writers who (generally) read and write reviews about food. A crown in the food category is extremely unlikely.

                  * There's no ideal way to present a review, but having some kind of format is quite a nice idea, you know, things like sentences and paragraphs. Something that's easy to read, grammatically-sound and well-structured is going to stand a better chance. User guides are out. Don't confuse information with experience and don't be fooled into thinking that the system rewards effort. You can write 4000 words on a topic, having spent hours putting it all together and you may not be rewarded. Indeed, the Dooyoo crown system is unlike other review sites, such as Ciao, where arduous detail seems to win the day. It's easy to predict the disappointment from hardened Ciao members, who probably win countless diamonds over there only to get nothing here. And learn to spell definitely, for God's sake.

                  So could the system be improved? Well, arguably, the system is too dependant on guide nominations, but the community only has itself to blame for that. Up-rating and over-rating here on Dooyoo is rife and if crowns were awarded purely on the basis of member nominations, the system would crash and burn. Dooyoo needs to maintain a sense of objectivity about things. The community, for example, kicks off when a review with only a handful of ratings wins a crown, on the basis that the crown should reward community-related behaviour. Wrong! The crown is there to acknowledge the quality of the review, not the writer. Review-writing communities thrive on popularity and mutual back-slapping and a system that rewards quality has to try and ignore these things. So, until the community grows some integrity and stops slapping a VU rating and a nomination on every other review, the guides will continue to dominate the nomination process.

                  The £1.50 payment per crown seems appropriate to me; it's about the right amount of money to hand out. The Ciao premium fund is ridiculously lop-sided. When I was a member, my record was to win £109 in one month on six reviews, whilst other members were claiming to have won £1 or nothing at all. On Ciao, there are only 10 diamonds a month, on Dooyoo there are easily five or six times that number of crowns in a month, which is a better reflection on the general level of quality overall. I could see a system where crown payments differed according to category, so that computing, for example, attracted a higher payment, but that might be better managed via the payment for writing rather than the crown. I like the simplicity of the current system. Suggestions for different-coloured crowns rewarding at different levels seem vaguely over-complicated to me.

                  The efficiency with which the crowns are awarded is excellent; pretty much every week without fail. Crowns are occasionally awarded outside this as part of the Crown of the Day idea but this seems dependant on site support resource more than anything else. I'd slightly stall the system so that crowns were awarded weekly for anything written at least seven days ago, such that a review had to be on the site for at least a week before it could win a prize. This would maximise its chances of being noticed and nominated. On that subject, members often complain that they have been nominated for a crown without winning one, driven by comments stating 'Nominated!'. Generally, this is something that's considered a bit icky on the site, and fewer and fewer members are doing this in their comments but I'd formally outlaw this once and for all. It's not a helpful thing to do as it sets unfair expectations and the support team tell us that many members who say they have nominated don't actually nominate, as they are simply saying it to attract a return rate. My advice would be not to trust any such comments and to be extremely wary of the intentions of anyone who leaves you one of those messages.

                  As a reward system, Dooyoo Crowns are not perfect, not by any means. Reviews *do* get missed and sometimes the wrong reviews win crowns. But generally, I think the system is the best it could be. I'd like to see a community that has the integrity and intelligence to start to be able to honestly recognise when something genuinely deserves a crown and act accordingly, such that the system was far less reliant on guides. But, whichever way you look at it, the system works pretty efficiently and, generally, engenders a good feeling of pride, so it seems to do the trick.

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                    28.07.2009 17:56
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                    Like a London bus, you might see none for an age, an then get two arrive at once!

                    To the majority of people reading this, this review is quite clearly crown worthy!! In fact, by the time you have read it, it would have ticked all the boxes, and filled you with inspiration.

                    You will have found this review informative, humorous , entertaining, and dare I say excellently written! Also it will most probably, no, definately inspire lots of you to write (or attempt to write) an equally crown worthy review.

                    (I typed that with a straight face! Honest!)

                    HOWEVER like hundreds of other reviews fitting this bill, this review will most likely (read definately) NOT be awarded a crown.

                    So what is this utter madness about?
                    What is this injustice??
                    But firstly what the devil is a Crown anyway?


                    What is a Crown
                    ***************
                    Well. Officially a Crown is a highly prized decorative head piece usually owned/worn and adored by a ruling monarch. The real meaning however, is far more relevant, and probably more important.

                    A Dooyoo Crown is actually an object of great pride and admiration, awarded by Dooyoo to reviews which have met the high standards expected. A review that will blow your socks off! Literally!


                    When is a Crown awarded
                    ************************

                    As I understand it, a Crown is awarded to a review which is deemed to be exceptionally useful to another person, an has been nominated for a Crown award, by our peers.

                    Rumour has it, that once nominated, Dooyoo secret agents, then come along and read each review which has been nominated and bestow a Crown upon reviews which are deemed worthy. The actual elements needed to qualify for a Crown are deeply guarded secrets, and are stored in the Bank of England vaults (allgedly).

                    In my opinion, Crowns seem to be normally awarded to reviews which have personality, and are written showing a deep passion for the product, or an in-depth knowledge, basically a review which will inspire, inform and motivate the reader.


                    What is a Crown worth
                    *********************
                    A Crown is a priceless honour, Princes have fought over them, Nations have been torn apart by them. Kings (and Queens) have ruled kingdoms wearing them. Oh you meant Dooyoo Crowns.

                    Well, Dooyoo upon bestowing this wonderful honour, kindly reward the writers with an additional 1500 dooyoo points, a glittery Gold Crown displayed next to the title, and a mention of this award on their "Newly Appointed Crowns" page, as an inspiration to others to provide a simlarly high standard of work.


                    The Great Crown Conspiracy
                    ***************************

                    As with everything in life, there are conspiracies and sceptics.

                    There are those who believe that the dooyoo appointed specialists known collectively as "The Guides" control the sole key to gaining Crowns, and that they command an unfair monopoly.

                    There are also those who believe that only reviews nominated by a "Guide" will ever be considered for a Crown. Leading to speculation corruption could be rife amongst "The Guides" and they only nominate each other.

                    These rumours are most probably all false, and it is more likely the system is fair, and un-biased. However a little conspiracy is not a bad thing! I think the whole mystery of exactly how they are awarded adds to the fun of the website in general.

                    Those who still think Crowns are unfairly awarded, how many reviews have been awarded Crowns that don't deserve one? None that I have seen.


                    Brief Summary
                    ***************

                    A Dooyoo Crown is a way of distinguishing and rewarding the excellent reviews, from the great ones. They inspire writers to improve, and subsequently, more importantly raise the overall quality of the reviews.

                    It is true that not all excellent reviews will be crowned, the same way not all Princes will become Kings, and although not a perfect system, it is undoubtedly a fair one.

                    In my opinon Dooyoo Crowns are a great complimentary reward, to an already generous rewards system. A fantastic fun feature from Dooyoo!!

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                      14.06.2009 07:30
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                      Good reward scheme

                      I am new to this whole process but from reading other peoples reviews it has helped me to understand what people are looking for, the information that they require to make a valued opinion of the product you are infoming them about.

                      The crowing system is brilliant that people who are writing valuing reviews are getting rewarded for their very useful information. It is not always the amount that they are writing that is good you could write very little but that can hold so much insight into the product. A good review writer has had relevant experiance in the product and will help others benifit.

                      The fact that it is dooyoo that offers out the crowns at 1500 miles is great because it means that they are the ones who are pleased with the reviews that you are writing it makes you valued.

                      Some points to remember

                      ~Always supply the main infomation about the produce(where you bought it from how much?)

                      ~The benifit of this product (Does it do what it is supposed to? how does it look?)

                      ~ Dont forget the disadvantages (Sometimes things arnt that perfect)

                      ~ Humour (In personal experiance alot of things go wrong but can be quite funny it shows good personal experiance with the product)

                      ~ personal (make sure you are making the review informal people want to hear from your views not the manufacturer.)

                      ~ Honesty ( is always the best policy)

                      and last of all make sure if you are writing about films or books etc you dont tell them the story. They are very hard to describe.

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                        03.05.2009 18:11
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                        A good system but, like most systems, it has flaws

                        I have been a member of Dooyoo for a few months now, and whilst I haven't acquired the tens or possibly even hundreds of crowns that some reviewers have, I do have five of my very own shiny headpieces, and so I thought it was probably about time I wrote a review on the crowning system.

                        Regular writers on Dooyoo will probably know all about crowns, but for new members or non-members, I will give you a quick run down on what they are and how they are awarded. Crowns are the little yellow icons that you may see beside the title of some reviews. They are, perhaps not surprisingly, crown shaped. You can tell how many crowns a reviewer has been awarded by visiting their profile, as the number is displayed on the page along with how many reviews they have written, rated and commented on.

                        Each crown that is awarded is worth 1500 Dooyoo miles to the awardee. This translates to £1.50 worth of cash or Amazon vouchers and is added to your balance. The only exception is for crowns awarded to reviews in the 'Speaker's Corner' or discussion section, which do not receive any bonus miles.

                        The Dooyoo help section says that crowns are awarded for 'exceptionally well-written' reviews. Crowned reviews should be 'helpful' and should 'provide all the information required for a consumer to make an informed purchasing decision', as well as being 'insightful, full of character and above all...entertaining and enjoyable to read.'

                        Which reviews are awarded crowns is decided by Dooyoo, but you can nominate a review for a crown by clicking (again surprisingly) the 'Nominate for a crown' link on the right hand side of the page. Once a week Dooyoo (or the people in charge of it!) read all the nominated reviews and award crowns as they see fit. According to the help page, crowns are 'NOT awarded according to ratings, members, dooyoo Guides or by the number of nominations they receive.'

                        Personally I like some aspects of the crown system and I dislike some others. I will talk about the positive parts first. Firstly, receiving a crown is great. It makes me really happy, as not only do I get a little extra cash, but my writing has been deemed good enough by my peers to receive a special award. Crowns work as positive reinforcement, build up my confidence and encourage me to keep writing reviews. Secondly, the promise of crowns and the possibility of acquiring one inspires people to write better reviews than they may do otherwise. If there were no awards for good reviews more people may just be tempted to write rubbish.

                        There are some parts of the crown system that I don't think are so good though. Firstly I think it is unfair that Speaker's Corner crowns do not receive any bonus miles. I myself don't write much in that section and have never had a crown there, but I feel a bit sorry for those people who do, and have, and have not received any miles for it. Some of the reviews there are really thorough and thought provoking and if Dooyoo do not want to award 1500 miles for them, perhaps they could award a smaller amount, such as 500, as even that would make a difference and encourage people to write good Speaker's Corner reviews.

                        Secondly I do find that the crowns are awarded in what seems like a slightly biased manner. I find that some members who get constant crowns, although they are good writers, are no better than some others who never receive crowns.

                        Thirdly the amount of crowns seems to be decreasing which is discouraging. I would rather they award more crowns (or at least the same amount as they used to) and perhaps just give less miles, such as 1000 each.

                        I do appreciate the crown system and I think without it, Dooyoo would be a worse place. However I think it could do with some adjustments.

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                          23.04.2009 15:21
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                          A great reward and recognition scheme

                          The moment has finally come; I am now the proud owner of not one crown but two shiny crowns. I am still really enthusiastic and excited after receiving these quite recently which is why I thought it was best to write this review now. My writing experience from Dooyoo has taught me that my best reviews are written when I feel this way. As opposed to feeling like I "have" to write because I haven't written a review in a while.

                          When I joined Dooyoo crowns were not really a consideration, because of my ignorance to read the Dooyoo help notes. In my usual enthusiasm (some may call ignorance) I jumped into writing reviews without even reading any guidance notes in the same way that I never read instructions when I buy a new product. I did notice when I was reading the reviews of others a little crown symbol next to the title. I would read these and always rate as a Very Useful and notice that these were very good reviews. I did start to wonder what the crown symbol actually meant.

                          After about two weeks of churning I then stumbled upon the help guide and came across the section "What is a Crowned Review". The official Dooyoo take on a crowned review is "an exceptionally well written review". Once nominated for a crown in order for Dooyoo to actually reward a review a crown the following criteria should apply:
                          *It should be helpful
                          *It should provide all the information required for a consumer to make and informed purchasing decision
                          *Insightful
                          *Full of character
                          *Entertaining and enjoyable to read

                          I haven't read a review yet that has been crowned and I have thought that it doesn't deserve its crown. Although on the flipside however there are some reviews in which I feel have followed all of these guidelines and have shown particular enthusiasm towards an experience or a product and yet have not received a crown. There are some fantastic reviews that I have read and nominated but they have not received a crown and I feel quite disappointed for my fellow writers as well as also feeling this way about some of my own reviews! As I have become more familiar with the site I have accepted that not every great review is going to get a crown otherwise it would be difficult to differentiate between the quality of reviews; the very good and the exceptional. My view is that the standard to be awarded a crown is particularly high, therefore the advice I would give to those new to Dooyoo is don't be disheartened if your review does not receive a crown. There are a lot of fantastic reviews on Dooyoo that do not have a shiny crown!

                          I feel that crowns are an excellent way to reward people for an exceptional review. The 1500 additional Dooyoo points are an excellent tangible reward but I feel that the whole non financial reward and the recognition for gaining a crown is far more exciting than the points. I jumped around my living room and let out a loud scream when I got my first (and second ) crown. It was the recognition that I had produced a piece of work others thought was excellent that made me feel extremely proud rather than the actual reward.

                          My first crown was for a review on presentations which was in speakers corner. As a result I did not gain any points once I submitted the review and also when I received this crown but I was just as excited, if not more excited when I was awarded this crown than for my second which I received points for. I give a lot of presentations which is why I decided to write a review on this topic and so I feel it was a massive compliment that others thought my advice was particularly useful.

                          My second crown was for a review on UGG boots; one of my favourite products. I feel that my general enthusiasm showed in the review and my obsession with what are essentially quite ugly pieces of footwear. The 1500 bonus Dooyoo miles were appreciated but almost seemed irrelevant as I was so excited to get another crown and the recognition.


                          I have set myself quite a tough goal for my future Dooyoo reviews; I would like to achieve another 10 crowns this year. We are nearly in May now this does appear quite tough as this would average on achieving one crown per month; two on some months. This will require me to take on board the feedback that I am given by those reading my reviews, so please if you can think of a way that I can improve my work then please let me know...

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                            09.04.2009 13:59
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                            I love it here !

                            I thought only right I should write about 'crowns' once I had received at least one. I started life on Dooyoo in January 2009 to try and make a few extra pennies. I aimed to put as much as I could into these reviews and make them as interesting as possible. As I read more reviews, mine got better, you will see from the barely rated reviews at the beginning of my time here, they were not worthy, at all. Only through reading better reviews and crowned reviews I got it. More information in my reviews would help and while they were not rated as NU/SU they still didn't contain as much information as I would put in now.

                            A week or so ago I logged in as usual to look at my reviews and to see how many had read/rated and in the information I saw a number 2, unusual I thought, what is that doing there. I realised it was 'Crowned Reviews', I was at work and couldn't scream, but couldn't stop smiling, I had been nominated by my peers for something I had written, and it was good enough to earn me a crown - for 2 pieces of that work.

                            Some of my readers have been with me from day one, offering helpful advice to make the reviews better and more in depth and some have nominated me too. I in turn have kept abreast of some of my peers work, and noticed their reviews have not only increased in popularity, have also gained crowns and are more wholesome well rounded reviews. Some of us are naturally gifted at producing an awesome piece of work, some of the first reviews I read of some writers were amazing and were even crowned. But for a large majority, we really have to work at it, and reading more reviews makes me better.

                            At one point I didn't know where to start on a film review. I don't like to read too much information in a review especially if I've seen it, I love people's opinions of films when I disagree, when they really put an opinion down on paper, and hearing things about a film I have never heard before. So from this I reviewed 'The Wizard of Oz' a classic tale, I think perhaps almost everyone in the world has seen it at least once. I myself have seen it a dozen times, and while not a crowned review, I put my all into it. I added 'trivia' things that people may not know about the film, as telling you about the plot, in this instance would probably be pointless. I got great comments from it, but was a little disappointed that it wasn't given a higher accolade. But I dusted myself down and moved on, and aimed for it to be better next time.

                            I did come to realise that while people may nominate you, it is Dooyoo that make the decision not based on how many you received, so I can understand why it may not happen.

                            The reviews that have been crowned so far are in the 'Healthy Recipes' field for my salad suggestions. I never realised food reviews could be crowned - let alone recipes/ advice!
                            The second was for my IPod dock, which I have to admit, was the last thing on my list to review as technology isn't really my strongpoint, but this was crowned. I was so happy I nearly burst with pride. My aim is not to get a crown every review I write as there are some amazing writers on here, but to be the best I can be and carry on improving to maybe, one day, attain a brilliant standard of writing like some on here do on a daily basis.

                            I think it would be useful to know - maybe not as you go along, but maybe at the end of a month, how many times you have been nominated, for me, it would help me to strive for better, and maybe think about why some of the reviews I wrote weren't so good. I understand why you don't find out who nominated you, which is fine, but I think it would give people something to strive for.

                            Thanks for having me - I'm having a blast!

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                              08.04.2009 17:35
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                              Not everyone likes the crowns system but I think it's ultimately fair to everyone.

                              When I first joined Dooyoo it seemed that I'd never get a crown, admittedly my reviews fell short of the standard required but I still felt cheated when week after week my 'Crowned Reviews' statistic stayed firmly at zero. Over time I learned how to put a review together and slowly but surely the crowns began to arrive, while they have a relatively low monetary value the personal satisfaction I get whenever I earn a crown makes the time I spend on Dooyoo worthwhile.

                              For those of you who aren't aware of how the crowns system works, whenever a member of Dooyoo thinks your review is of exceptional quality they can click a link to nominate the review for the Dooyoo Team to consider for a crown. Guides also have the same privilege although I believe their nomination holds a little more weight, I'm sure I will be shot down in flames if this isn't the case but I think it is correct that guides should have that little bit more influence with regards to the distribution of crowns in their category as they are all knowledgeable on their subjects.

                              Anyway, if you log into your account one Tuesday and see a golden crown next to the title of your review then you'll have earned an extra 1500 Dooyoo Miles, which is £1.50, and a place on this weeks crowned reviews page in the Community section of Dooyoo.

                              The system, I think, is fair. Sometimes I cannot believe that a certain review has not been crowned but it's rare I read a poor crowned review. I suppose this is because there are a set number of crowns awarded each week and despite the increasing amount of poorly written reviews here on Dooyoo, there are similarly a huge number of very well written and informative articles and unfortunately not all of them can be rewarded.

                              I don't really think that the crowned reviews are the cream of the crop as they should be, but I think the crowns are spread out fairly well between the categories on here which is apparently unlike the diamond system on Ciao. There are categories where crowns seem a little thin on the ground, one being the Internet section, and for some reason lots of excellent and informative reviews get overlooked. I rarely write in this category myself but do like to read about new websites and cannot believe certain reviews have not been crowned!

                              I think it's best to look on the crowns as a bonus rather than relying on getting one week after week, I never think when uploading a review that it is worthy of a crown because you just cannot tell. What might seem like a masterpiece to you may not be the kind of review Dooyoo is looking for, there doesn't seem to be any kind of formula to writing a crown worthy review and I have seen 2000 word epics crowned along with 400 words about a toothbrush.

                              I love receiving crowns, they're like the gold stars I strived for at school!

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                                30.03.2009 20:02
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                                My theories about the ingredients required to achieve a Dooyoo Coronation.

                                Quote from the Dooyoo help page on Writing and Rating:

                                "A Crowned Review is an exceptionally well-written review that has been awarded a Crown. For a review to be awarded a Crown it must be helpful. It should provide all the information required for a consumer to make an informed purchasing decision, it's insightful, full of character and above all it's entertaining and enjoyable to read.

                                Members of the dooyoo community nominate reviews for Crowns. dooyoo will read all of these reviews and then decide which reviews should be awarded a Crown. This is the only way dooyoo can be sure that Crowns are awarded objectively.

                                Crowns are NOT awarded according to ratings, members, dooyoo Guides or by the number of nominations they receive."


                                *** My Experiences and Observations about Dooyoo Crowns ***

                                DOOYOO CROWNS are the gold symbols found next to reviews that the Team thinks are Dooyoo's Finest. As well as the writer receiving an extra award, they let consumers know that they should find crowned reviews especially helpful when making a buying decision.

                                After being on Dooyoo for nearly five years, and having been awarded a few Crowns myself, these are some theories I have about the crowning choices, and what you should strive to achieve if you want a coronation.

                                THIS CAN'T BE AN EXACT SCIENCE as it is the Dooyoo Team's opinion about opinions written by members.

                                Every week they choose the best from the highest quality reviews to Crown and award 1500 extra Dooyoo miles. The exception to this is that no extra miles are awarded in the Speakers Corner section of the site.

                                Members' nominations help them make a choice, but it is ultimately the Dooyoo Team's opinion that counts, and nobody else's. This means that you shouldn't worry about some members giving you low rates out of revenge, as I have had reviews Crowned despite a minority thinking they are Somewhat Helpful.

                                DO WRITE A GOOD REVIEW. This should include a good description, and lots of your personal opinion about the features. But, if describing a book, film or computer game, don't give away too much of the sort of information that would spoil it for those who have not yet experienced it.

                                I believe that the best reviews are often about things that the writer has had experiences of over a long period of time.

                                For example, a product's good durability will only become apparent after a lot of use.

                                Alternatively, you may read a book only once, but if you have also read other books in the same genre and/or by the same author, you can describe how they compare.

                                DO READ OTHER REVIEWS and COMMENTS that others have made on them. Some comments, like some reviews, don't tell us much. However, these are interspersed by gems worth searching out, if you want to discover the variety of views throughout the community.

                                Look especially at reviews in the category you intend to write in, and decide why you don't value some of the reviews much, as well as trying to analysis why some have been selected for Crowns.

                                Reading other people's reviews will give them Dooyoo miles, but it should also gain you some immediate benefit if you are interested in the product they are writing about.

                                Also there is always the hope that they will reciprocate the read and therefore get you a miles credit. Those who don't read other members' reviews will find that they get less reads in the future. Plus the more active you are on the site, the more chance the Dooyoo team has to notice you, and reward you, if you deserve a Crown.

                                DO MAKE YOUR REVIEW ENTERTAINING

                                Sometimes even sad experiences can have a funny side. As far as I am concerned, if I were to lose my sense of humour, I would also lose my mind, as I think it is essential to my sanity in this often seemingly mad world.

                                An attention-grabbing title can draw people to reviews, even though they may not usually read in that particular category. Adding to appeal this way will get you more reads, as well as adding to the quality.

                                DO HAVE RESPECT for those who don't have the same views as you.

                                With some especially sensitive subjects, it is hard not to offend groups of people. In these circumstances I would be as tactful as it is possible to be, while still making my personal opinion clear.

                                DO NOMINATE reviews that you think are the best by using the link on that page, and do rate them as well.

                                The system is designed so that those nominating can remain anonymous. I like to stay anonymous to avoid jealousy, but I don't mind others having a different opinion to me about this.

                                Although members should nominate, I suspect that Dooyoo may have to ignore those who nominate too enthusiastically to prevent the system being swamped.

                                Remember that those who say they have nominated may not have, and those that have nominated may prefer not to say. We just don't know.

                                DO LOOK AT THE LINKS TO BUSINESSES on the site. Dooyoo exists because of their sponsorship/advertising (call it what you will), so I assume that this must influence their decisions about all aspects of the site.

                                If you are knowledgeable about a product that is in a category that you notice gets more Crowns than others, try writing more in that one.

                                DO TIME YOUR REVIEW RIGHT. For those writers with a crystal ball, try writing about a subject during a week when there is unlikely to be strong competition in the same category.

                                Something we do have control over is how many reviews we post. I would imagine that posting too many of your best reviews in quick succession would reduce the percentage of Crowns that you are likely to receive for them.

                                DO ENJOY THE BENEFITS OF DOOYOO whether or not you get a Crown. The more active you are on the site, both reading and writing, the more Dooyoo miles you will be rewarded, and at the same time pick up some useful consumer tips. Reviewing skills usually improve with practise as well.


                                *** Conclusion ***

                                If you yearn for a Crown, my advice is to keep my above ideas in mind, while trying to solve Dooyoo's clues about how to compose an outstanding review.

                                Think positive thoughts, and keep reading and writing until you crack it. I have seen many new members make great progress with practise. Often they admit that until they have produced better quality reviews, they hadn't realised how lacking their earlier ones were.

                                You could also try typing with your fingers crossed, but personally I find that method unproductive.

                                Whichever method you choose, I wish you good luck with your quest for that Crowning Glory!

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                                  20.03.2009 12:17
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                                  A better system than most.

                                  The Crown System is such a simple and well-implemented one that it has remained one of my major reasons for keeping dooyoo as my number one review site for over four years. Dooyoo crowns are a source of contention for many dooyooers but I really don't see why.

                                  Let us look at how the system is implemented as described in dooyoo's own help pages.

                                  "Members of the dooyoo community nominate reviews for Crowns. dooyoo will read all of these reviews and then decide which reviews should be awarded a Crown. This is the only way dooyoo can be sure that Crowns are awarded objectively.

                                  Crowns are NOT awarded according to ratings, members, dooyoo Guides or by the number of nominations they receive."

                                  This all seems very straightforward to me. Dooyoo look at all nominated reviews by members and staff decide which reviews are awarded a Crown. Can't say fairer than that surely? It is clearly stated that Crowns are not decided by other members or even Guides but only dooyoo. Every review nominated by a member is considered so you can't even argue that reviews that get few reads in unpopular categories will miss out.

                                  Many members argue that the system simply doesn't work that way and that preferential treatment is rife on dooyoo. I have heard the "Guides get preferential treatment arguement a million times but I still believe it to be absolute rubbish. People will quote statistics at me endlessly but the fact of the matter is the majority of the Guides have had millions of years experience in review writing and write to the highest standards. Is it really such a massive surprise that they get a lot of Crowns? After all would you want crap writers as Guides? I know I wouldn't. Oh, and I know that ten people said "nominated" in your comments thread, but that doesn't automatically entitle you to a Crown, it is also likely those people are just after a return read. Don't believe me? It came striaght from an old dooyoo staffer's mouth that some members write it but don't actually do it!

                                  Dooyoo describe a crowned review as:

                                  "An exceptionally well-written review. For a review to be awarded a Crown it must be helpful. It should provide all the information required for a consumer to make an informed purchasing decision, it's insightful, full of character and above all it's entertaining and enjoyable to read."

                                  This is again straightforward enough isn't it? I agree with most of dooyoo's decisions regarding who gets crowned and even when I don't it is rare I can argue that the reviews do not at least offer something of the above criteria. I think it is important to remember that dooyoo are a group of staff with opinions as subjective as our own. Despite their attempts at objectivity, they will see something in reviews and reviewers that I may not. We all look at our own reviews and others and wonder how the hell it did or did not get crowned but one person's rubbish is anothers treasure. I can't really see the point of three-thousand word epics for example but that does not make all long reviews unworthy of crowns. I would also presume that dooyoo only have so many crowns to go round so if you miss out one week maybe that category was full of great reviews?

                                  A lot is made of how you get a Crown and whether there is some sort of magic formula to it all. If there is I have yet to find it! My reviewing style has barely changed for years but for every review that gets a Crown, one I would class as equal or better to it does not. I have seen long and short reviews crowned, track by track music reviews and reviews just describing musical style and even reviews with headings (bleugh). There really is no way of guaranteeing yourself that elusive next pointy hat so I just keep writing and if I see that glint of metal, it is an added bonus.

                                  Much moaning goes on about the unfairness of it all but I would say dooyoo definitely offer the most transparent rewards available on any review site. Would you prefer the random variables of ciao.uk or .com's mysterious premium fund and Diamond system? How about the bizarre epinions "income share"? For me the joy of dooyoo is the relative transparency of the rewards system and the 1500 miles/£1.50 awarded for a dooyoo Crown are shining golden example of that.

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