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Honesty is the ONLY policy
dooyoo - Members' Opinions On How to Rate And Comment
Member Name: Mauri
dooyoo - Members' Opinions On How to Rate And Comment
Advantages: rating and commenting are essential for the site
Disadvantages: Some people get offended
Many opinions have been posted on this topic already but every once in a while it is good to refresh memberís memories on the subject and even though this is my personal view of how rating and commenting should be done I guess even if you donít totally agree at least it will get you thinking.
The first thing to mention is that reading, rating and commenting are essential to the success of the site.
Dooyoo is a peer review site and relies of the rating or the members in order to sort out the most useful review from the less useful. In essence reviews that are rated ĎVery Usefulí and ĎUsefulí will be at the top of the review list and reviews rated as ĎNot Usefulí will be at the bottom and in theory at any rate they should be deleted after a time.
This is obviously important since a consumer coming to the site looking for advice and presented with dozens or hundreds of reviews to choose from for any particular product will have to rely on the rating the review has achieved as a guidelines of how useful it is going to be.
So what do the ratings actually mean?
Well before anyone attempts to rate a review they should bear in mind the guidelines that dooyoo have set in order to do this.
There are four possible ratings
Very Useful- (VU) This is the best rating you can give it implies that the review is a balanced appraisal of the product or subject and includes enough relevant information for a consumer to make a purchasing decision.
Useful- (U) THIS IS NOT A BAD RATING! A useful rating implies that the review included much of the information needed to make the purchasing decision or enough of a balanced view on a subject to gives a good insight but lacks some key information.
Somewhat Useful- (SU) this implies that some attempt has been made to give some useful information regarding the product or subject but there is far too few detail to really be that useful.
Not Useful- (NU) this means exactly what it saysÖthe review doesnít contain any information that could help you with a purchasing decision or that would enable a beat to be furthered on a particular subject. Very often it is a nonsense, off topic or abusive review (a copied review would come in to this category too).
There you go very simple isnít it?ÖWell no it isnít because although the guidelines are there the interpretation of the guidelines are very subjective and variations in ratings will be seen. This is not a problem though as long as enough people rate the reviews then the more extreme ratings and opinion people have about the usefulness of a review will be balanced out by the average rating of the majority. This is in fact how peer review should work.
Now having told you all that rating is subjective and that we are all entitled to rate as we choose as long as we honestly believe we are doing this in the spirit of the Dooyoo guidelines, Iím going to tell you how I think you should rate! After all this is my opinion!
The first rule of Dooyoo is be honest when rating!
The second rule of Dooyoo is BE HONEST WHEN RATING!
Remember to rate the review content and not the length, or the author. Honesty in rating is essential.
To give you an example Iím the co guide for the books category on Dooyoo and when I look at a book review I judge the review in the following way.
The first thing to remember is that I read books, I buy books so I am a book consumer! I donít have to imagine what someone else will be looking for in a review but simply what I am looking for based on my idea of what the guidelines mean.
What I want is RELEVANT information, I want a PERSONAL view of the book not a college thesis, I want ACCURATE details of the type of book it is WITHOUT telling me too much of the plot. A book that contains all of the plot details including the hidden twist at the end is by its very nature NOT USEFUL to someone who is thinking of reading the book.
Now rating a book or film review can be a little trickier than rating a review for a washing machine say because it is more difficult to say how much info is needed to make a purchasing decision. For a washing machine some boxes can be easily ticked. Does the review tell me about reliability, efficiency, build quality, cleaning ability, variety of wash programmes etc? What makes a VU book review is more difficult to pin down. I would say that most of the VU reviews I see concentrate on giving the reader a feel for the book without giving too much detail of the story. They might point out some interesting features of the characters, style of writing or themes without becoming a details analysis of these points. In short after reading the review I should be able to know if I am interested enough in the book as it has been described either to read it or not to.
Of course implicit in all this is also the presentation of the review that will affect the ease with which you can get the info from its content so the rating will be affected by lack of paragraphs or punctuation as it will by consistently bad spelling or poor grammar ONLY in so far as it prevents the reader from getting to the information or opinion in the text.
The important thing to remember is that while you should set your own standards when rating you should also bear in mind the standards that are visible on the site and work to those as well. So if you are expecting to read a 10,000 word dissertation on a subject before you give out a VU then you are probably rating a little too harshly and are out of step with the requirements of the site on the other hand is a VU review to you is simple someone saying ďthe film was brilliant!Ē (using the minimum number of words) then your standards for rating are a little too low and you should think again about what is required.
This is not to say that everyone should rate the same but that everyone should be rating with the same standards and guidelines in mind.
Another important point to mention is that of rating subject that you are not interested inÖwhy do it?
In the past Iíve had 'low' ratings for reviews that Iíve felt have been good because the rater has said that they were not interested in the subject I was writing about and so it was of little use to them! This may be true but the point iss to approach rating a review with the idea that you would be a potential consumer for the product otherwise the rating is meaningless.
If you are truly not interested in rating a review on any particular subject then donít bother that is far more useful to the site.
The final thing to say about rating is donít return rate or revenge rate. By that I mean donít give a reviewer a good rating simply because they have given you a good rating and in the reverse case donít rate someone low because they have rated you low.
The consequence of reading and rating is that people who are read will earn Dooyoo miles.
Dooyoo miles are effectively money.
1000 dooyoo miles is worth £1
10 dooyoo miles is worth 1p
Dooyoo miles can be exchanged for vouchers for Amazon and Sendit online stores, or with values of £50 + they can be exchanged for cash or donated to charity.
The point to remember when rating though is that the miles are earned by the read not by whether you rate VU, U or SU so being honest will not affect peopleís income. The miles should not be a concern when rating.
What is the point of commenting?
Firstly you can make a general comment on the review agreeing or disagreeing with what is said and possibly to emphasize any points that you feel were particularly important. You could also use the comments section to correct any factual mistakes that you might have seen in the review. In both these cases the point of leaving a comment is to be informative and make the review better for the potential consumers that might read it next.
More controversially (for some) you can use the comments section to pick up the author on any points you have relating to the way they have written the review. It could be that the layout of the review didnít suit you for some reason and it made it difficult for you to read, therefore you could say so in the comments section. This of course is a critical comment and has to be made with tact and remains constructive rather than simply being negative.
You could argue and many do that this type of comment is not appropriate since it doesnít really help any potential consumers but if the constructive criticism helps or is simply intended to make a better writer then hopefully in general the standard of reviews will be increase and thus it will be helpful to users of the site in the long term.
Another reason why you could leave a comment is to explain your ratings. Nobody should expect you to explain a rating so this is purely up to you but many especially when the rating is very different from the majority will see this as being polite.
As a guide I will often explain why I felt a particular review is being rated lower by me in order make the rating clear. For instance is someone has spent too much time in their review explaining the plot and not enough has been devoted to the actual opinion I might say that I have rated this SU because of this. Again tact should be used when making this type of comment.
Comments should not generally be of the ďGreat Review!Ē or ďNominated!Ē variety, unless they are accompanied by some detail and explanation. Otherwise they can seem as cheap attempts to get return rates from people and will be frowned upon by others. I the long run being honest with you comments and ratings and building up a reputation for doing so will get you more reads and rates than simply trying to play up to others.
However tactful you are when you comments or however honest you are when you rate there will be some people who will get upset and some will resort to Ďrevengeí rating or leaving snide comments on your reviews. The best advice is to ignore them, if they donít stop and it becomes a problem for you inform a guide or Dooyoo direct and let them sort it out.
The WORSE thing you can do is rise to the bait and start responding to their snide comments with comments of your own. Whatever you do not be tempted to rate their reviews down because of what they have said or done. You have every right to keep rating their reviews if you wish to but keep rating fairly if you do. Invariably such petty minded people will eventually be thrown off the site or leave of their own accord, they donít usually hang around!
So in general rate fairly, rate honestly and within the guidelines, donít be tempted to rate the review based on the reputation of the writer (good or bad) and if you decide to leave comment make them useful, relevant and constructive.
And as always have fun.
Summary: Rate and comment honestly in order to make the site work