A fresh perspective on an old craft (Other Cross Stitch Designers)

Member Name: moongod

Product:	Other Cross Stitch Designers
Date:	25/05/01 (54 review reads)
Rating:

Advantages: Good marketing, Wide audience, Attractive

Disadvantages: None

Heritage Stitchcraft are doing a brilliant job.

They've made their kits available at many gift stores nationwide. They are appropriately themed with the content in those stores, targetting places of cultural interest. They have a good medieval/historical selection which means that their designs can include original tapestry detail.

The designs are very good. An important point that many designers somehow forget is that stitchers want a nice product at the end of the day.

Their collection features many small kits. This has made cross-stitch accessible to a wide audience. With kits starting at around the pound mark (for small card kits), this means that people and children are willing to give cross stitch a go. The patterns at this level are considerably easier and are a fantastic way to introduce new people to the craft. Personally, I have a couple of these kits to pop in my handbag for those boring waits at doctor's surgeries etc.

The instructions are really clear.

The packaging is attractive and has a recognisable 'brand'. Well done Heritage Stitchcraft! Keep up the good work.

Summary: