| Product: |
Tips / Guides on Helping to Recruit Members to dooyoo |
| Date: |
23/03/01 (76 review reads) |
| Rating: |
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Advantages: Greater audience for DooYoo.
Disadvantages: They'll have another place to answer back to parents now.
Alright, so I’m not a parent. But like all plagues, it’s catching. So there I was, a fortnight ago, reviewing the merits of purchasing one against the fuddy duddiness of not doing so. My conversation partner was a 12 year old. Being a compulsive DooYooer, I naturally turned to DooYoo for additional information, inviting my companion to read the opinions along with me. When that topic of conversation was exhausted, we looked at some other opinions, one of mine on the monarchy, and a couple of JillMurphy’s book reviews. We discussed the contents, and I was satisfied that he understood a good proportion of what he had read. What I am leading up to here is to point out a huge untapped audience for DooYoo. My experience invalidates the initial objection that they are too young and incapable of the a high enough level of understanding. I admit that a sample of one does not constitute a good cross section, but my companion was scarcely Albert Einstein. He cannot be so remarkable as to be the only one of his age group capable of intelligently rating opinions. The second objection I forsee is that DooYoo remains a commercial concern and that there is no money to be made by swaying the opinions of youngsters of limited financial means. This objection can also be nullified by the recognition that youngsters have now been identified as a market force to be reckoned with. The spending power of the under 18s is worth hundreds of millions these days. Pop stars such as Britney Spears are immensely successful. Even those like Lolly, who only appeal to the under 11s, are tapping a huge market. Their fans may not have any actual earning power, but their “parent bugging power” is not to be underestimated. There may be some legal problem with making cash payouts to the under 18s, but I don’t see why they can’t have the option of donating their miles to charity or only gettin
g paid in freebies. An option which should be popular is a Playstation 2 game in lieu of £40 worth of miles. Should the laws of the land be more draconian than I have realised, then there is still nothing to prevent them being members who simply don’t get paid. This would increase the readership of DooYoo dramatically, if such an effect is the one being sought.
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Last comments:
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- 05/04/01 All sounds good to me - and the younger they are, the more straightforward the opinions will be. No need to write "in style" to try to gain approval, like most of us old gits do (yes we do, admit it) - if they love something they'll say so, if they think it's crap they'll say so too. While we all have fun with the dooyoo community, kids would produce something much closer to the consumer information dooyoo is aiming for than most of us do ! |
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- 30/03/01 I suppose that 8 years is a long time to wait for a payout! |
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- 30/03/01 Good point! My 10 year old would love to write ops & could do a great job. I think she'd like to be paid though :-) |
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