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Budweiser the king of comedy beer ads!
TV adverts in general
Member Name: stephen_logan
TV adverts in general
Date: 23/01/02, updated on 23/01/02 (5596 review reads)
Advantages: Classic advertising
Disadvantages: Poor quality beers, A very stale taste
Adverts are perceived as a nuisance in between all your favourite programmes. However there is one genre of advertising that is always worth viewing and one distinct product that utilises it, the genre is comedy the product is beer. While most adverts are distasteful and thoroughly unwatchable, beer adverts seem to excel. In the past the king was always Carling black label, but now a now messiah has emerged, Budweiser. A succession of great catchphrases launched Budweiser from the bars out into the masses; it was being quoted in offices, colleges and even schools Whassssupp! Mania was in full swing.
The Budweiser adverts are quite ironic really because they manage to keep a good level of taste and decency and are actually quite enjoyable, which is the complete opposite of the beer. Maybe it is just part of my stand against the Americanisation of Britain, but I think it really does have something to do with the fact that it tastes and looks like a fluid more accustomed to coming out of the body, rather than a drink. Budweiser is always quick to point out its prestigious history, but in all fairness that counts for nothing if the product you produce is of this low standard.
My personal mistake was when I decided that buying a 4 pack of Budweiser rather than my more traditional Carling or on a special occasion Kronenbourg. Sucked in no doubt by the advertising ploy and the inevitability that every time I forced some down, I and a chorus of other acquaintances would be compelled to shout Whassssupp! I am used to trying tasteless beers but I really do think Budweiser takes the prize for the blandest. The colour of it is enough to put off the hardiest alcoholics; it is a very nice yellowy green so I don’t think I have to repeat what that looks like.
I was trying to wrack my brains for a positive aspect to even the argument, and this was the best i could muster. There is one thing that Budweiser is good for, in
ane advertising, mustering catch phrases that will go on to blight people the world over. So in commendation for this masterful achievement here are the all time top 10-comedy beer adverts ever:
Carling Black Label: Mission impossible squirrel
This is one of the classics from the early nineties onwards Carling became a force to be reckoned with in the advertising stakes. The most notable foray into the advertising world was with a squirrel who would do a crazy assault course, with the theme from mission impossible as an accompaniment. The utilised there then motto, “I bet he drink Carling Black Label”. This advert may have been slightly tainted by my memory, as it was around about 8 years ago, but by my recollection this was a truly outstanding piece of work
Budweiser: Real American heroes
This presents a slightly ironic perception of American life, the advert presents “real American hero” such as the toupee wearer and the foot long hot dog inventor. This I think is probably a more personal selection, but it really is quite funny. It takes the good old classic corny American advertising set up of a straight talking presenter accompanied by a singer who puts his heart and soul into what is after all just an advert.
John Smiths Bitter: Ladybird ‘widget’ song
Combine a straight talking, straight faced stand up comedian with a load of dancing, singing ladybirds and you know you have a classic on your hands. This series of adverts promoting John Smiths in a can with its revolutionary widget was filled with classic moments and songs.
Grolsch: The Dutch man teaches us how to make a porno
This advert is the pinnacle in the “Shtop!” advertising, depicting the Grolsch man telling the actors how to make a real pornographic film. Really quite funny adverts, which like many of these adverts has the reformation of stereotyping in order to
gain humour. This advertising campaign is still going strong and any person who has had the great (dubious) pleasure of viewing it constantly will now be like me, unable to say stop in a serious English accent.
Castlemaine XXXX: Australians…
This is quite a recent advertising campaign, depicting what Castlemaine means to Australians. The beer is of the lowest standard but the advertising for it is excellent. Much like the “real American heroes” advert, this takes a sideswipe at the Australian culture. Two of the more memorable adverts include a cheating wife and a blind man. This serves to highlight how serious social and medical issues can be contorted to become an object of fun. If you don’t know or can’t remember what these adverts were about here is a brief description. 1. There is a blind man and his guide dog that are tearing through Australian streets knocking people out of the way in what appears to be an emergency. Finally they enter a building, which of course is a bar where last orders is subsequently called, that is what I call dedication. 2. The other memorable advert is of the cheating couple who have obviously just finished consummating their love, he goes around looking at the pictures of what is obviously here husband with a degree of shame, the woman then offers him a beer, which is followed by the immortal line “I couldn’t he is my best mate”. Classic
Fosters: Feng Shui
This really isn’t that funny but I think the way in which this feng shui expert creates the perfect house is truly admirable. The seemingly serious consultant rids the man of all his clutter leaving him only with a comfy seat, toilet, television and of course a fridge of beer. This is certainly an aspiration for someone such as myself and that is why I have rated it so highly. Live the dream!
Carling: Any advert you choose to mention
One of the greatest g
roups of one off adverts assembled by any product. There are distinctions from the lady in the lake up until the modern day “cracking” desert island commercials. They have been able to achieve some of the most memorable and entertaining advertising campaigns certainly seen on the British Isles. Congratulations, and a big thank you for making that frustrating gap in between programmes throughout the years, just that little bit more special and entertaining.
John Smiths: The adventures of the no nonsense man.
Since this popular cardboard cut out of one man and his pint burst onto the scenes a couple of years ago, he has managed to entertain his way through various scenarios to reach the Mecca for all ‘lads’ out there. Like so many of these adverts they disguise a pretty fundamental problem, the quality of beer. John Smiths is a bitter, I am a lager fan but I can stomach bitters, up until you reach this stuff. However after a plethora of quality adverts with varying angles of representation, the advertising is well oiled and faultless. The cardboard cut out ‘no-nonsense’ man, has risen to the top through comedic adversity to reach the greatest place under the sun, a tropical island, with football on the television and a very attractive female serving his favourite alcoholic drink, could it be any more perfect?
Budweiser: Bud-Weis-Errrr frogs and friends
A couple of years ago you couldn’t go five minutes without having to endure someone re-enacting the soul line of a group of talking frogs. Whilst the novelty lasted this really was quite an entertaining series adverts. The movement of the advert progressed through a story with various plots and sub plots. The adverts initially were featuring the frogs solely however through time the plot thickened to include a crocodile, a love interest and finally the duo of two chameleons and a pathetic ferret. You are probably reading this n
ow with a sense of disbelief at how tragic one man can possibly be, to which conclusions you draw, I would probably tend to concur.
The ultimate comedy advert has to be the incomparable slobbish whassup! crew and their rather memorable catchphrase. This one had me and my friends entertained for months, so yes we were those annoying people on the train who decide to answer with excessive noise and vigour Whaasssuppp! This advert altered a generation’s perception on the role of advertising, and has since encouraged advertisers to take a more satirical view on a product. The catchphrase although invariably annoying had a slightly sinister charm to it, for a period you would see 5 year olds walking the streets shouting out a slogan for a beer company without even realising. This created a sort of free advertising ploy for Budweiser to operate, especially by introducing merchandising to accompany it. A true classic, which will surely go into the advertising hall of fame.
Best drama award:
This is actually a piece of photographic art; it really is a clever and well-made advertising campaign. It has a certain mood and darkness to it, possibly reflecting the quality of the product for which it represents. This advert is all about symbolism, the drum symbolises the horses running, the horses in the sea then represent the ferocity and violence of the ocean and the crashing of the waves. A beautiful advert to watch and appreciate.
Close but no cigar
Kronenbourg: Femme fatale
This advert combines clever imagery and a dark sense of humour. However it did not quite have the makings for an out right comedy award.
So there we go that was the official top 10-comedy beer adverts as voted for by a select panel of experts (me). Budweiser and Carling came out of it with a plethora of awards, but Budweiser of cour
se as the grand masters of advertising creation pulled through to gain the well deserve title of “king comedy beer advert”.
However i feel that i must really return to the subject in hand, being Budweiser. Well trying not to repeat myself too much this beer will set you back a bit and not really return anything. You dont get the quality beer head as you would with a quality lager like Kronenbourg, but you do get rather a stale taste. I am sorry Budweiser fans, but the product really is not very high quality, give me a Carling or a Kronenbourg any day.
I have no doubts that you will all disagree with the outcome of this poll, so to alleviate the anger, which you are probably feeling right now, scribble something down and make a comment on the opinion or in the Guest book.