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Iams Senior and Mature Dog Food

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1 Review

Brand: Iams / Type: Dog Food

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    1 Review
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      16.03.2011 13:42
      Very helpful



      Better than many cheaper popular brands and although more expensive it provides better value.

      IAMS Senior and Mature Rich Chicken

      I have tried various brands of dog foods since being warned about the dubious quality of a certain very well know complete dog food a while back. Until then my dog was loyal to this brand (which he enjoyed) but once I was alerted to its poor quality I knew I had to be prepared to spend more and shop wisely to help to keep my pet in optimum condition.

      The manufacturers of the brand that Joey used to eat aren't alone in selling producing poor quality foods and I feel strongly that they should be shamed into improving the quality of their foods or at least letting it be known what goes into these foods. It isn't enough really to show a percentage of meat content if what that actual meat content is, isn't shown. It might be better to state exactly what that meat actually is. I feel then though there would be few pet owners choosing certain popular brands of food. I thought I was giving my pet a good dog food and felt really bad when I knew that I had been giving him inferior quality food. I am grateful for the reviewer and pet care professional who advised me against this brand and others.

      Joey, my West Highland white terrier is a fussy eater (although he liked Bakers!) and doesn't seem to have the best digestion. Also as he has had a discharge from his eyes, I was advised to feed him with a hypo allergenic, wheat free food to see if this helped. Well, it certainly seemed to so now I only buy this type of food. This is fairly recent though and I have over the years tried different brands and different types of pet foods, IAMS being one. I am no expert just a pet owner but feel that this brand is a much better option than the cheaper brands. So now I am more likely to buy James Wellbeloved or Wainwrights owing to them offering wheat free hypo allergenic foods.

      So, before recently switching Joey to hypo allergenic foods, he has happily consumed many a bowl of IAMS and especially seems to like the chicken variety. I did wonder if when introducing this senior variety that he might not like it but these fears were unfounded. The only thing I can say is that he does seem to show a preference to larger kibbles than these have when they are served alone. I would say that if you have a 'normal' healthy dog then this is a decent brand which is much better for your canine friend than some other well-known brands.

      Joey turned nine years old in February and I feel it's probably best now that he has senior food as a dogs nutritional needs change with their age so I try to do the best I can to choose food that will help him to be healthy. For this reason I like to choose a senior variety of dog food.

      Now as certain brands of dog food are very low in meat content (some only contain 4%) and, not only that, as I have tried to convey, the actual meat content is not of a good quality to say the least, it really is necessary to have a good look at the ingredients shown on the side of the pack. However, I find these often have very small print and it's not easy to read all of the contents and nutritional information. I can't vouch for what 'exactly' goes into IAMS senior but do know that the meat content is higher than in the probably most popular supermarket sold brands. The content of meat varies with the flavour of food but in the senior and mature chicken variety the chicken conent is 24 per cent.

      I feel for Joey the meat content of IAMS was good enough as he was having meat added. I am sure there was an icrease in his vitality and general health since moving away from the cheaper brands. To provide him with variety I admit to adding a little cooked chicken, fish or other meats to the dry food. And although when hungry he will eat the complete food without any extras it's blatantly clear to tell that he much prefers it when something a little special is added. As soon as I open the fridge he is excited and impatient knowing that there's something nice for his dinner.

      PRODUCT INFORMATION (Taken from http://www.iams.co.uk/dog/)

      Iams Senior & Mature contains an optimum level of animal proteins to help him maintain muscle mass as well as a moderate amount of fat to assist weight management. The specially formulated kibble is designed easier for more mature teeth to chew, with the optimal amount of calories to keep him looking his best.

      Iams Senior & Mature combines essential nutrients, vitamins and minerals to help support your dog's immune system with every meal.

      Iams Senior & Mature offers 100% complete and balanced nutrition which will help you ensure that your dog gets the most from his 7+ years.

      Iams Senior & Mature no added colours, flavours or preservatives.

      Chicken (>24%), maize, wheat, sorghum, barley, poultry meal, animal fat, dried beet pulp, chicken digest, fish meal, dried whole egg, brewer's dried yeast, potassium chloride, salt, sodium hexametaphosphate, fish oil, DL-methionine, glucosamine hydrochloride.

      Average Analysis
      Nutrient (percent)
      Crude Protein 26%
      Crude Oil 12%
      Crude Ash 7%
      Crude Fibre 3%
      Moisture 8%
      Calcium 1.1%
      Phosphorus P 0.95%
      Vitamin A 14,000 IU
      Vitamin D 900 IU
      Vitamin E (α-tocopherol) 140 mg
      Copper as Copper II Sulphate 20 mg
      L-Carnitine 40 mg
      Beta-carotene 1 mg

      Product Availability and Packaging
      1 kg
      3 kg
      7.5 kg
      15 kg


      Iams is easy to find. It is availbale in some supermarkets, although I find unless on offer it's best to purchase from pet stores such as 'Pets at Home', or often good offers can be found in' The Range' pet section.

      IAMS can be purchase from Sainsbury's currently on sale for £10.49 for a 3kg bag.

      I think there are cheaper prices to be found either from the many online suppliers plus high street stores. I always stock up when finding a good offer.


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