In 1929, a U.S. competition to find the tastiest lemon and lime drink produced a winner by C.L. Grigg called Bib-Label Lithiated Lemon Lime Soda. Griggs drink was delicious but the name stuck in peoples throats. And so 7 UP was born, so named because it was made from seven main ingredients. The drink was destined to become the U.K.s leading lemon and lime drink after Britvic purchased the brand in 1987.