Britvic Gatorade

At work we had a sales woman come to see us to sell some of thier goods. She left us with some samples and one of these was a blackcurrant flavour bottle of Gatorade. Gatorade i feel is the American competition to Lucozade. The point of the drink is to replinesh the nutrients that you lose in sweat and burn up during exercise. It is aimed at the fitness industry. *Design and Packaging* This bottle is clear so you can see the juice that is in it. Being blackcurrant it was a purple colour. The bottle has a sleek modern shape to it with the Gatorade name embossed into it. It comes with a sports cap which is easy to open and close. This ...  Read the complete review

Gatorade is seemingly a fairly new product in the UK, and many people, actually the majority of people are still probably unfamiliar with it as a brand completely, and usually I find myself having to explain what this good stuff is. I understand that in the United States however, Gatorade is a very well known and popular drink, available in pretty much all corner shops and vending machines. I think that's the way it's heading in the UK aswell, as people recognise that this stuff is actually very good stuff. Certainly I think high profile drinkers of Gatorade like Ussain Bolt will cause people to recognise it as a serious product. Gatorade is basically a drink ...  Read the complete review

Having heard a lot about "Gatorade" I was interested, but hadn't actually managed to see any, the drink is regularly put across as the premier Isotonic drink and is often advertised on ESPN's website. The product has found it's self in many product placements and is regarded as the greatest Isotonic out there, having been around for over 40 years there's more history here than with any other Isotonic (unless you run with Lucozade Sport's history dating back via Lucozade Energy to 1927). Though it has yet to break into the UK on the same scale as it has in the USA, often it has been the rival "Powerade" that has been the dominant Isotonic in the UK ...  Read the complete review

I have never understood why Gatorade have not made the impact in the UK market as they have done in the US. I know that a few years ago and it may still be the same now that Gatorade are the market leader in the States when it comes to energy drinks. During the summer the heat and the humidity in the US can be unbearable. I worked as a football coach out there before and while I was at Uni. Working in Arizona and California you needed to drink plenty of fluids. Fear not because there was always stacks of Gatorade in big freezer type containers or in buckets of ice. They were so nice and would come as I remember in about 5 or 6 different flavours. Why they have not ...  Read the complete review

**Drink or Medicine?** Many studies have shown the need to keep our bodies watered. Apparently studies have also shown that we are more likely to successfully hydrate ourselves using flavoured beverages - more power to the manufacturers of soft drinks! I would have expected my doctor to adhere to the "water is terrific for you" principle, and I'm sure he does really, so I was surprised when recently he advised my daughter to buy some Gatorade. My daughter is (like her poor ole Mum) a migraine sufferer. She has several triggers, one being over tiredness, and this can be infuriating in every day life. Just as you're getting stuck in ... ...  Read the complete review