Britvic Gatorade

At work we had a sales woman come to see us to sell some of thier goods. She left us with some samples and one of these was a blackcurrant flavour bottle of Gatorade. Gatorade i feel is the American competition to Lucozade. The point of the drink is to replinesh the nutrients that you lose in sweat and burn up during exercise. It is aimed at the fitness industry. *Design and Packaging* This bottle is clear so you can see the juice that is in it. Being blackcurrant it was a purple colour. The bottle has a sleek modern shape to it with the Gatorade name embossed into it. It comes with a sports cap which is easy to open and close. This ...  Read the complete review

Gatorade is seemingly a fairly new product in the UK, and many people, actually the majority of people are still probably unfamiliar with it as a brand completely, and usually I find myself having to explain what this good stuff is. I understand that in the United States however, Gatorade is a very well known and popular drink, available in pretty much all corner shops and vending machines. I think that's the way it's heading in the UK aswell, as people recognise that this stuff is actually very good stuff. Certainly I think high profile drinkers of Gatorade like Ussain Bolt will cause people to recognise it as a serious product. Gatorade is basically a drink ...  Read the complete review

Having heard a lot about "Gatorade" I was interested, but hadn't actually managed to see any, the drink is regularly put across as the premier Isotonic drink and is often advertised on ESPN's website. The product has found it's self in many product placements and is regarded as the greatest Isotonic out there, having been around for over 40 years there's more history here than with any other Isotonic (unless you run with Lucozade Sport's history dating back via Lucozade Energy to 1927). Though it has yet to break into the UK on the same scale as it has in the USA, often it has been the rival "Powerade" that has been the dominant Isotonic in the UK ...  Read the complete review

**Drink or Medicine?** Many studies have shown the need to keep our bodies watered. Apparently studies have also shown that we are more likely to successfully hydrate ourselves using flavoured beverages - more power to the manufacturers of soft drinks! I would have expected my doctor to adhere to the "water is terrific for you" principle, and I'm sure he does really, so I was surprised when recently he advised my daughter to buy some Gatorade. My daughter is (like her poor ole Mum) a migraine sufferer. She has several triggers, one being over tiredness, and this can be infuriating in every day life. Just as you're getting stuck in ... ...  Read the complete review

**Introduction** As a fan of the NBA I had for years noticed the players drinking Gatorade but up until recently had never even bought a bottle of it instead using drinks like Powerade or Lucozade for the energy. The History of Gatorade goes back to 1965 when Medical Researchers Robert Cade, Dick Malonis, Harry James Free, and Dana Shires produced the drink. They were asked to make up a drink that would improve the teams players energy. The Universities team was The Gators which is where the drink takes it's name from. The drink is most commonly sold in United States of America but is increasing it's popularity all over the world with more and more ...  Read the complete review