Product Type: Cadbury's Soft Drink
Newest Review: ... the front, and is emblazoned with the word 'Fudge' in the same lettering as you'll find on an actual Cadbury's Fudge bar. (The design has ... more
How sweet you are!
Cadbury Highlights Fudge
Member Name: angeldelightful
Cadbury Highlights Fudge
Date: 11/04/13, updated on 13/09/13 (144 review reads)
Advantages: A chocolate fix if desperate! It's Fair Trade. Low calorie.
Disadvantages: Too sweet, couldn't identify the Fudge factor.
I have quite a sweet tooth, which I try to keep in check most of the time just by 'being good', but sometimes I'm tempted by low-calorie treats such as Cadbury's Highlights hot chocolate. This is a low-calorie powder which you mix with hot water to make a cup of hot chocolate. It is available either in a 200g-tub (currently £3.58 in Asda) or single serving sachets priced at around £0.40.
As a big fan of Cadbury's chocolate, with one of my favourite varieties being the Fudge bar, I was curious to try this Highlights flavour. The tub has a vertical orange section at the front, and is emblazoned with the word 'Fudge' in the same lettering as you'll find on an actual Cadbury's Fudge bar. (The design has changed slightly from the picture above.) So, they do seem to be suggesting that this isn't any old fudgey-flavoured hot chocolate, but the liquid personification of a Fudge bar... I was sold!
It tells you that one serving (made with 11g of powder and 200ml hot water) provides 40 calories, 3.7g sugar and 1.4g of fat, which is quite reasonable for a cup of what is basically cocoa, flavouring and sugar. I prefer to make hot chocolate with milk as I find it gives it a creamier texture, so this will obviously bump up the calorie and fat values a bit.
So, what's it like? I think my expectations were probably too high, as I really enjoy Fudge bars. This is a reasonable-tasting hot chocolate, and in my view it's worth adding a few more calories by using milk instead of water to get a thicker and creamier drink, but it's never going to be a Fudge bar in a cup, sadly. Unfortunately, like most low-calorie products, it makes up for lack of calories by extra sugar and/or sweetener (both in this case), which makes it extremely sweet. Obviously chocolate bars are sweet, but I think it's the artificial sweetener in this powder that tips it over the edge for me and makes this drink just too sweet and cloying for my taste. Whilst it does taste slightly different to 'straight' hot chocolate, I'm not sure I'd be able to identify it as fudge-flavoured in a blind taste-test, and even less to link it to a Cadbury's Fudge bar.
That said, it's not terrible, and if I have a really desperate sweet-craving, I would probably reach for this (it's already in my cupboard after all!), but it's not going on my shopping list.
Finally, Cadbury's Dairy Milk chocolate has been Fair Trade since 2009, and this product is included under that banner. This always makes me feel slightly better when I buy chocolate!
Thanks for reading.
Summary: Too sweet for me.