Cafe Direct Medium Roast Coffee

Cafe Direct Medium Roast Coffee: Help the thrid world from the comfort of your own home (657 words)
by lauraanderson - written on 25.11.03 (Very useful, 21 readings)
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Cafédirect is coffee sold to help the 3rd world. “Without Cafédirect and fairtrade many coffee growers here could not continue-the price paid by middlemen was not enough to cover the growers’ costs” Miguel Barrantes, Costa Rica. The catch phrase for this coffee is “Excellent Cafédirect from the growers”. It also says that 5065ft is the height of coffee taste. This is because the beans from Latin America and Africa have been carefully grown at different altitudes, some up to 6000ft (1830m). Growing coffee at these altitude results in a “high quality blend to give you a smooth coffee with a great aroma”. ...

Sleep-easy coffee (440 words)
by Irish T - written on 19.04.01 (Very useful, 28 readings)
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Ever wondered why coffee keeps you up all night? Well, in some instances it could be down to the coffee, but I've got a different theory - it could be because subconciously you know the farmers that made this stuff in the first place are stricken with poverty. That's right, farmers - even instant coffee starts out being grown by a living, breathing human being. The fact is that Cafe Direct, along with many other products available under the Fair Trade banner, ensures that the farmers producing the crop that goes into this get paid a fair wage for it. Many farmers get dictated to by large multinational organisations who base the price they willpay for the ...

Cafe Direct Medium Roast Coffee: Café Direct: Directly into the bin (321 words)
by bendoyle1983 - written on 10.06.06 (Useful, 28 readings)
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Part of the fairtrade gang of foods/drinks. I have tried this on several occasions now, indeed I spent a year drinking it as my housemate would buy no other type of coffee! Whilst I think the idea behind giving directly to the growers, I think Café Direct should try and do something about the taste of it, that way they'd sell more and make more money for the growers! The coffee has a sharp, burnt flavour to it. On each occasion I have tried it, be it instant or ground from the bean, it tastes the same. I really don't like the flavour, and have to add two more sugars to the normal one I have, just to make it palatable. I know many people ...