Coffee that's definitely worth it (Cafe Direct Rich Roast)

Name: athena

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Product:	Cafe Direct Rich Roast
Date:	11/09/01 (85 review reads)
Rating:

Advantages: Good flavour, Regualr of decaffeinated, Benefits some of the world's poorest farmers

Disadvantages: Can be expensive option

Cafe Direct is available through most supermarkets and is really the best choice for coffee as I will explain. Firstly, it produces a rich, full-bodied flavoursome almost spicy coffee which can be used in a filter or cafetiere. Despite it's richness the coffee is well balanced with a smooth rounded flavour which can please even the pickiest coffee drinker. It is slow roasted which makes for this best flavour. It comes in regular or decaffeinated varieties with no reduction in the flavour.

Secondly, it provides a fair deal for some of the poorest agricultural farmers in the world. Coffee growers in places like Brazil are having to take out black market loans just to enable themselves to plant their crop because most other companies which buy coffee cherries pay so little for the product despite the amount they make through profits that farmers can barely afford to keep going. Cafe Direct pay the farmers a fair amount for their money despite producing the coffee grinds or granules in the same manner.

Cafe Direct coffee can be tried at Costa coffee houses, who will make any coffee drink in a cup with Cafe Direct for a small 10 pence charge. I always choose this option because I know that my cup of coffee is not allowing impoverised farmers to be exploited by multinational companies, but is increasing the demand for Cafe Direct and getting more farmers in on the scheme to get them out of poverty without charity, and giving people in the world a better standard of living.

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