Try as I might I just cannot get into coca cola zero. If I want a drink thats good for me I'll have water, if I want one thats bad for me I'll go for a regular classic coke. What Coke have done is to take everything good about their cola and removed it, leaving a disappointing drink that is marginally less bad for you than it was before.

Ultimately, it is exactly the same ingredients wise as diet coke, it's just been marketed towards us guys as diet coke has persued the distinctly feminine advertising campaign.

If its possible, zero actually tastes more artificial than regular coke, despite its claims of no sugar. I actually find it quite unpleasant and would prefer not to have it, from the reputed king of soft drinks this has to be seen as a massive failing.

In its own right zero is not an appealing soft drink and set next to the high benchmark set by its sugary sibling its made to look even worse.