Best instant coffee for coffee lovers (Fair Instant Fair trade Gold Coffee)

Member Name: LouisDoyle

Product:	Fair Instant Fair trade Gold Coffee
Date:	31/10/09 (21 review reads)
Rating:

Advantages: Tastes good without milk and sugar

Disadvantages: Standard fair instant granules not much different and cheaper.

As instant coffee goes this one is a great buy. Most instant coffees' marketing companies are either making their coffee attractive by taste or by the appeal of having goods that are fairly traded. I personally think that fair traded coffees taste less manufactured and more genuine. But this might just be a feel good placebo from spending the extra 40 or so pennies on that fair trade marked coffee. This coffee, however, is definitely a good mix between cost, quality and 'ethical feel good'. It is a good aromatic coffee that is both comforting and awakening.

I also have used the Fair instant standard coffee granules which are not from the 'gold' range. Personally I didn't think that they were much different and they come at a cheaper price so I now buy them usually instead. However, the 'gold' coffee tastes o.k without sugar but the standard one needs sugar and milk otherwise it is too flat tasting. But milk and sugar are all due to personal preference so really 'gold' is the better coffee.

Summary: Great buy if you can afford it